I’m Jon Way. I'm a freelance Art Director/Designer with 10+ years of practical experience who has also been continually expanding upon my photography in the background. My design work has an intent focus on details with a systematic approach that strives to not feel predictable while offering tangible business solutions– resulting in several SOTDs and a SOTY awards. I have spent the bulk of my career as a digital designer, but have experience in most all facets of design. And while I have spent the bulk of my career in e-commerce, I have experience in interests in branching out to all forms of design.

I've been using my photography as an unadulterated form of creative expression to supplement my work as a designer. True to my personality, it's also meant as a way to expression my perspective of the world as a passive observer– not outwardly injecting myself into situations, but merely observing them. As a big part of capturing these moments, I strive to recreate the feeling of being in those moments by prioritizing emotion over information. I don't have a roadmap for my photography yet, but I hope to find ways to commercialize it (without commoditizing it) for it to become more of a focus and a self-sustained activity.