JW.S ×ALT → Evinetta

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INTRODUCTION

An 8-part poster series to high—light the latest ALT–C build, Evinetta.

Collab Details

This is A Poster series That showcases the evinetta build from the master saucier of spice, Ash Thorp (+ a team of insanely talented individuals). With a blanks-slate directive going in, I was asked to make posters of various styles that showcase the car from their short film 'Evinetta'. with A selection of beauty shots at my disposal, I created a set of eight posters, which skew more minimal/simplistic in their design to remove distractions from what's really important here: evinetta.

One poster will be released per day, and will remain for sale for an indefinite amount of time (as of writing this). And a Major major shout out to main man ASh Thorp for the opportunity to jam on these– I haven't had this much fun designing stuff in a long while.

View the POSTERS

In Ash's Words

We designed this car around the incredible 1970's Ferrari Berlinetta concept designed by renowned Pininfarina. We thought it would be a unique concept to combine the past with the present and package it together as a hybrid. The Evinetta is propelled by a Tesla Model S powertrain with active ride suspension, custom wheels, and a chassis and interior bits from a Porsche RSR.

If you haven't had the chance to see the film, I highly recommend checking it out– it's really quite amazing what a relatively small team was able to achieve between the build and the film to showcase it. Here's the film if you haven't seen it:

EVINETTA PROJECT CREDITS

Director –

Ash Thorp ↗

CGI –

Ash Thorp ↗ colorsponge ↗

EDIT + GRADE —

SCORE —

TALENT —

CINEMATOGRAPHY —

SOUND DESIGN —

SCREEN GRAPHICS —

001 — 008

001 002 003 004 005 006 007 008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

001-A

01/23/21 — 5:00PM PST

JWSxALT001

Inspired by the technical nature of the build and the industrial setting to many parts of the film, JWSxALT001 is meant to highlight the technical aspects of the build– the Tesla EV powertrain, Porsche RSR bits and the 512-S body. An exercise in minimalism and letting the mechanical beauty created by ash thorp and team shine through.

PURCHASE OPTIONS

JWSxALT001

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002 — 008

001 002 003 004 005 006 007 008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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01/24/21 —11:00AM PST

JWSxALT002

DAWN

Inspired by some of the dawn shots in the film, JWSxALT002 uses color and crop to accentuate Evinetta’s form and wild lines. Creating a minimal, Swiss-style poster (with a grotesque font created around the same time as the original Berlinetta’s release) seemed rather appropriate as well.

PURCHASE OPTIONS

JWSxALT002

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003 — 008

001 002 003 004 005 006 007 008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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01/25/21 —09:00AM PST

JWSxALT003

With tons of organic camera movements and framing in the film, I felt the techniques subtly emphasize the moment/speed of Evinetta. In an effort to capture that in a poster ± turn it up to 11, JWSxALT003 is my attempt to further accentuate the fast/angular lines of the built.

PURCHASE OPTIONS

JWSxALT003

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001 002 003 004 005 006 007 008

004 — 008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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01/26/21 —08:00AM PST

JWSxALT004

An exercise in abstraction. There’s many shots of Evinetta where it’s barely visible, short of street lights reflecting off it’s slim profile. To accentuate that while taking cues from the film, the aspect ratio of the image is also at a traditional anamorphic aspect ratio of 2.39:1.

PURCHASE OPTIONS

JWSxALT004

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005—008

001 002 003 004 005 006 007 008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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01/27/21 —06:15PM PST

JWSxALT005

Taking cues from typical movie posters, JWSxALT005 is a minimalistic take on what that might look like— while placing the focus entirely on the build. This angle was chosen because it best tells the story of the marriage of the body and powertrain/chassis at the soul of the Evinetta build.

PURCHASE OPTIONS

JWSxALT005

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JWSxALT006

001 002 003 004 005 006 007 008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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01/28/21 —07:30PM PST

JWSxALT006

Playing off the old english type treatment for the film title, I wanted something that juxtaposed it with a more tonal palette. Shifting to a vertical orientation felt like it accentuated Evinetta’s slender form… in spite of how much it expands with all panels open.

PURCHASE OPTIONS

(1/50 Limited Edition)

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007—008

001 002 003 004 005 006 007 008

inspo ± Reference shot

JW.S® × ALT-C

01:132:1125

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01/29/21 —05:30PM PST

JWSxALT007

The anamorphic aspect ratio is rather unique and hard to ignore... so are the geometry and aesthetically pleasing lines / proportions of the Evinetta. My attempt at pulling them together into a poster looks kinda like this.

PURCHASE OPTIONS

(1/50 Limited Edition)

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001 002 003 004 005 006 007 008

008—008

Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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01/30/21 —04:30PM PST

JWSxALT008

JWSxALT003

With so many frames of Evinetta parked in dark parking structures or under sparse street lights, its hard not lean into a little it. Type as a texture to display the key technical stats of the build, and a mild color grade mixed in.

PURCHASE OPTIONS

(1/50 Limited Edition)

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Industrial shot from 'Evinetta'

JW.S® × ALT-C

01:132:1125

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JWSxALT001

XXX–008

JWSxALT006

Stuff that didn't make it because They never materialized into anything I cared much for, or they were things that ash didn't feel were quite to represent the build. Lots of exploring and lots of failing to see what doesn't work in as guidance to focus on what did work.

NOT AVAILABLE FOR PURCHASE

These are d-e-d, dead.

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Seriously, if you haven't had a chance to watch the film, I highly recommend it even if the posters arean't your thing.

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MATER—

IALS

All paper prints use Epson Paper, with an acid free, 100% cotton rag media with a bright smooth finish. This paper has an extremely-high color gamut and black density.‍

Smooth Matte Finish

98% Opacity

17 mil (sheet)/ 16 mil(roll)

96 ISO Brightness

Acid Free

PH Buffered

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SHIPPING

POLICY

Please allow anywhere between 5-20 days for your order to arrive. If more than 20 days have passed, please email me at orders@jonway.studio to review the status of your order. I understand that this is a rather large window, but with frequent travel and various clients, I need to allow for some flexibility. Regardless, I will try to get products out as soon as possible, and if you need a print by a specific date, please email me to notify me and I can try to accommodate.

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Con—

TACT

If you still have any more questions please don't hesitate to reach out.

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