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33.89159˚N, -118.3951˚W
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Independent Creative director, Founder/Ecd @  ▊▊▊▊▊
NExt Availability:
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WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
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All
A High-level look of collaborative works.
Art Direction
A High-level look of collaborative works.
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Works
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Art Direction
Art Direction
[ Desc. ]
Defining different directions for brands including (some or all of): type styles, layouts, photo styles, icons, illustrations, etc.
033.8622°118.3995°
Ari_About-1
.JPG
 ]
Final design of the about page. I wanted to push this a bit more, but landed here due to responsive issues and Ari's push for simplicity.
Fila_Lookbook-Module-03
.JPG
 ]
One of the many lookbook layouts we explored.
Redacted-Styleframe-156
 ]
A style-frame for [redacted].. exploring layers, masking and texture.
Ari_about-alt3
.JPG
 ]
Simple type inset and masking for a possible about page
Alo_Homepage-carousel
 ]
Scab_Style-frame-09
.JPG
 ]
Ways of integrating type in the layout and with blend modes.
Fila_LookBook-05
.JPG
 ]
A lookbook module that tries to leverage the Fila brand colors in interaction models/overlays.
BASIC_Applied_Detail-4
.JPG
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One of many bits of the editorial tool kit and exploring compositing techniques to make content more ownable.
Alo_Homepage-V1
 ]
My initial take on the homepage, trying to elevate the design language and convey more calm with more organic negative space.
Heath_hero_exploration1
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Trying to do something with different routing and color blocking.
Fila_lookbook-module
.JPG
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A look book module from a broader toolkit to help Fila homogenize their brand aesthetic.
SoundXYZ-alt-LockUp-53
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 ]
Based on some of the symbols/insignia from different instruments.
Beats_Desktop_toolkit-1
 ]
Hello-world_The-Machines-2
 ]
A cover exploration that heavily leaned into the concept of the dissonance between human imperfections amidst robotic standardization.
Nixon_Mens-Product-landing
.JPG
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Early exploration of a product landing page.
Piston-petes_Homepage-V3
 ]
UA_wake-up
.JPG
 ]
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
BASIC_Applied-Quote-module
.JPG
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A quote module created as part of an editorial tool-kit.
Heath_Homepage_Desktop_v1.3
.JPG
 ]
Exploring the role of color and overlap and how the page content might flow together.
Beats_Homepage-alt1
 ]
scab_woo_poster-1
 ]
Explorations in extending the brand to some additional touchpoints
JW_Album_board-3
 ]
An old art board concept for a collaboration with Album that never quite materialize, where all designs were based on my photos.
Scab_Style-frame-11
.JPG
 ]
A highly textured style frame leaning into the tracing paper vibes, etc.
No-Iso_Album-Cover_Release07
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 ]
Part James Turrrell, part Stranger THings, part Blade Runner...? Having fun withs some compositing.
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