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My work as an independent Creative Director + Designer
Goods
Synthesizations of various skillsets in the form of products.
DELTA
A divergent stream of my creative consciousness.
Info
More information about me, and my work.
Catalog
A searchable database of all my creative works
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Uniting disparate content via thematic commonalities
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Sept 2023
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Design
The one category that best surmises my professional career to this point. A category that only grows more broad with time.
Photo
My original creative outlet where I strive to authentically capture spontaneous moments of my life. An outlet that I've always felt comes most naturally to me.
Motion
Animations done primarily for interactive prototypes, or proof of concepts, as well as for more expressive means.
Cinematic
Expanding upon my photography into video. Still a new category, but one of huge potential... if I can ever get the camera settings right.
Music
Exploring the depths of music production as a means to score my cinematic ambitions. Fun, but still a major gap in taste and abilities.
The Lab
Mad scientist vibes round here. Just as much about the failings as the successes in staving off creative complacency.
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Catalogs
Design
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Defining different directions for brands including (some or all of): type styles, layouts, photo styles, icons, illustrations, etc.
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Beats_Homepage-alt1
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Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
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Product
Goods
Project Work
Another exploration for the about page, and going rogue on some colors
Design
Interactive
Design Direction
Editorial
3250K
Design
Media / Ent.
64
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Alo_Homepage-carousel
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Fashion
Lifestyle
Interactive
5600K
Design
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Product
Goods
Project Work
Working on the active collection as an extension of the overall site framework that was recently established.
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
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Featured
Product
Goods
Project Work
Porting cassette vibes to a square CD format for a playlist design concept.
Design
Album Art
Editorial
Design Direction
Graphic Design
7750K
Design
Media / Ent.
192
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Beats_Desktop_toolkit-2
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Featured
Product
Goods
Project Work
Grids on grids. A moment in the tool kit to really leverage the deep library of brand content.
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
192
false
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Heath_Homepage_Desktop_v1.2
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Featured
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Goods
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Design
Interactive
Content Strategy
Design Direction
Art direction
5600K
Design
192
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Featured
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Goods
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Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
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Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
0
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Featured
Product
Goods
Project Work
The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.
Motion
Video
JW.S
Branding
Brand Strategy
5600K
Motion
127
true
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Ari_Landing-Exploration-1
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Featured
Product
Goods
Project Work
Always gotta explore the big type.. til reality kicks in. Trying to pair Ari + projects at scale.
Design
Interactive
Design Direction
B&W
Design
127
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Featured
Product
Goods
Project Work
A crude proof of concept showing a potential scrolling concept through the lookbook.
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
Lifestyle
192
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Featured
Product
Goods
Project Work
A carousel look book module created for both functional and aesthetic direction
Design
E-comm
Art direction
Design Direction
5600K
Design
255
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Apple_ANC-loop
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Featured
Product
Goods
Project Work
Easily my favorite creative challenge to-date. An atypical process to generate with a WebGL tool... really wish I could say more.
Motion
Procedural
Product Marketing
Brand Content
7750K
GIF
0
true
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Fila_AD3-grid-excerpt
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Featured
Product
Goods
Project Work
An excerpt of a tabbed grid approach to seasonal releases.
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
192
false
[
Kohler_RFP_Drop-Nav
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Featured
Product
Goods
Project Work
Exploring the potential of a more robust dropdown navigation. Not a bulletproof IA, but trying to cover off on a strategy at a high-level.
Design
Interactive
Art direction
Content Strategy
5600K
Design
Product
192
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Fila_hero-03.1
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Featured
Product
Goods
Project Work
Simplicity and bold colors have home with Fila for sure.
Design
Fashion
Interactive
Art direction
Design Direction
3250K
Design
127
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ScabShop_Styleframe-v2.jpg
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Featured
Product
Goods
Project Work
Another styleframe created for Scab Shop, going for a Modern Classical vibe.
Design
Design Direction
Branding
Process
Art direction
5600K
Design
64
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BASIC_Applied_Detail-3
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Product
Goods
Project Work
Design
Design Direction
Graphic Design
7750K
Design
192
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Scab_Style-frame-11
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Featured
Product
Goods
Project Work
A highly textured style frame leaning into the tracing paper vibes, etc.
Design
Dissonant
Branding
7750K
Design
127
false
[
UA_RFP_styleExplorations_02
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.mp4
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Featured
Product
Goods
Project Work
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
Design
Art direction
Sports
3250K
Design
127
false
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Alo_Redesign-mobile
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Featured
Product
Goods
Project Work
Design
Fashion
Minimal
Interactive
Art direction
5600K
Design
Lifestyle
255
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[
scab_woo_poster-1
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.mp4
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.mp4
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Featured
Product
Goods
Project Work
Explorations in extending the brand to some additional touchpoints
Design
Dissonant
Branding
Concepting
7750K
Design
Lifestyle
64
false
[
Heath_hero_exploration2
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Featured
Product
Goods
Project Work
Design
Interactive
Design Direction
Art direction
Content Strategy
3250K
Design
192
false
[
Hello-world_The-Machines
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Featured
Product
Goods
Project Work
Design
Editorial
Layout
5600K
Design
255
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[
Beats_desktop_topicLanding
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Featured
Product
Goods
Project Work
Creating ways to browse tagged content via a multi-tag system... something i dunno if it was really done at that time?
Design
Design Direction
Art direction
Content Strategy
Brand Strategy
5600K
Design
64
false
[
Hello-world_leanne
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Featured
Product
Goods
Project Work
Design
Editorial
Layout
5600K
Design
255
false
[
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Featured
Product
Goods
Project Work
One of many bits of the editorial tool kit.
Design
Design Direction
Graphic Design
Editorial
7750K
Design
192
false
[
Beats_Homepage-Light
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.mp4
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
false
[
Scab_Style-frame-10
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A styleframe created to feel out the brand direction. Hard to go wrong with red + black with a touch of glow.
Design
Dissonant
Branding
5600K
Design
64
true
[
Scab_Web-Concept-02
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A web concept for using panels to juxtapose an abstracted body with digital texture.
Design
Dissonant
Process
5600K
Design
0
false
[
BASIC_Applied_layout2
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Getting weird with some editorial interactive design bits.
Design
Design Direction
Graphic Design
7750K
Design
192
false
[
Scab_Style-frame-09
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.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
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Featured
Product
Goods
Project Work
Design
Dissonant
Branding
5600K
Design
64
false
[
Fila_lookbook-module
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.JPG
.mp3
.mp4
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Featured
Product
Goods
Project Work
A look book module from a broader toolkit to help Fila homogenize their brand aesthetic.
Design
Design Direction
Art direction
Fashion
Lifestyle
5600K
Design
127
false
[
Kohler_RFP_inspiration
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
This was once a fairly novel idea.. hover states mapped to different products to learn more in a design interior.
Design
E-comm
Interactive
Design Direction
Art direction
5600K
Design
127
false
[
Heath_Homepage_Desktop_v1.3
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.JPG
.mp3
.mp4
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.mp4
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Featured
Product
Goods
Project Work
Exploring the role of color and overlap and how the page content might flow together.
Design
Interactive
Content Strategy
Design Direction
Art direction
5600K
Design
192
false
[
Beats_homepageStatic
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.JPG
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.mp4
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
192
false
[
Fila_LookBook-05
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.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A lookbook module that tries to leverage the Fila brand colors in interaction models/overlays.
Design Direction
Design
Content Strategy
Interactive
5600K
Design
192
false
[
SoundXYZ-alt-LockUp-53
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Featured
Product
Goods
Project Work
Based on some of the symbols/insignia from different instruments.
Design
Branding
Process
WIP
5600K
Design
Tech
127
false
[
Evinetta_001-detail
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Featured
Product
Goods
Project Work
A detail of some gridded type as an alternate way to say evinetta.
Design
Graphic Design
Typography
Automotive
Passion Project
5600K
Design
Automotive
0
false
[
Hello-world_cover2
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Featured
Product
Goods
Project Work
A cover exploration for Hello World.
Editorial
Design
Graphic Design
5600K
Design
255
false
[
BASIC_site-redesign_AD-2
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A very minimal and exploratory approach to talking about the agency.
Design
Design Direction
Content Strategy
Interactive
Art direction
5600K
Design
255
false
[
Harrods_Homepage-v1.0
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Featured
Product
Goods
Project Work
The main homepage direction for the pitch. Simple with story telling moments in a minimal facade.
Fashion
Design
Art direction
Content Strategy
Brand Strategy
5600K
Design
Fashion
192
false
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BASIC_Applied_Detail-4
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.mp4
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Featured
Product
Goods
Project Work
One of many bits of the editorial tool kit.
Design
Design Direction
Graphic Design
Editorial
7750K
Design
192
false
[
Kohler_RFP_CLP
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A collection landing page that provides a bit of routing/product visibility, a bit of education, and a bit of inspiration.
Design
E-comm
Interactive
Design Direction
Art direction
5600K
Design
127
false
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Ari_about-exploration
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.mp4
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Featured
Product
Goods
Project Work
A more long-form approach to handling the about page. I dug it, but Ari wanted something more concise and straight-forward.
Design
Art direction
Interactive
Editorial
Design Direction
5600K
Design
0
false
[
BASIC_2018-v1
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.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A rough idea for a homepage design direction and content strategy.
Design
Design Direction
Graphic Design
Art direction
Interactive
7750K
Design
192
false
[
Ari_about-exploration-2
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.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Another exploration for the about page, and going rogue on some colors
Design
Interactive
Design Direction
3250K
Design
64
false
[
Basic_Applied_layout3
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Editorial layout for the Applied initiative
Design
Editorial
5600K
Design
127
false
[
Ari_about-alt3
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Simple type inset and masking for a possible about page
Design
Interactive
Design Direction
Editorial
Typography
3250K
Design
Media / Ent.
64
false
[
Fila_Lookbook-Module-03
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
Lifestyle
192
false
[
volcom_Lookbook-module1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Lookbook module concepted for VOlcom
Design
Lifestyle
E-comm
Art direction
Interactive
5600K
Design
127
false
[
Hello-world_spread-06
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.JPG
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Featured
Product
Goods
Project Work
Design
Editorial
Layout
5600K
Design
255
false
[
Hello-world_Char_Liz
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Featured
Product
Goods
Project Work
Design
Editorial
Layout
5600K
Design
255
false
[
Alo_Homepage-V1
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.JPG
.mp3
.mp4
.JPG
.mp4
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Featured
Product
Goods
Project Work
My initial take on the homepage, trying to elevate the design language and convey more calm with more organic negative space.
Design
Fashion
Lifestyle
Interactive
5600K
Design
255
false
[
Heath_hero_exploration1
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.mp4
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.mp4
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Featured
Product
Goods
Project Work
Design
Interactive
Design Direction
Art direction
Content Strategy
3250K
Design
192
false
[
JWS_Photo-story-excerpt
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.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Editorial
JW.S
Photo
Exploration
3250K
Design
127
false
[
UA_armourbox-ideation1
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.JPG
.mp3
.mp4
.JPG
.mp4
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Featured
Product
Goods
Project Work
An excerpt from a series of quick explorations on re-designing UnderArmours site.
Art direction
5600K
Design
192
false
[
Piston-petes_Homepage-V3
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.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Design Direction
Interactive
Dark
Automotive
5600K
Design
0
false
[
JW_Album_board-3
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
An old art board concept for a collaboration with Album that never quite materialize, where all designs were based on my photos.
Surf
Collaboration
JW.S
Product
Art
5600K
Design
0
false
[
Nixon_12.1_Customization
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Featured
Product
Goods
Project Work
Working through some future-vision ideas to show the possibilities of a customization bar.
Design
E-comm
Art direction
Exploration
Process
5600K
Design
Product
192
false
[
Ari-JWS_Promo4
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A concept for teaser for the new site Ari and I were launching.
Design
Design Direction
Interactive
Process
5600K
Design
0
false
[
Hello-world_The-Machines-2
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A cover exploration that heavily leaned into the concept of the dissonance between human imperfections amidst robotic standardization.
Design
Editorial
Layout
Design Direction
Robots
5600K
Design
192
false
[
UA_RFP_styleExplorations_04
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Sports
Art direction
Design Direction
texture
5600K
Design
127
false
[
UA_wake-up
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
Design
Art direction
Sports
3250K
Design
127
false
[
UA_RFP_styleExplorations_01
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
Design
Art direction
Sports
5600K
Design
127
false
[
Nixon_Mens-Product-landing
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
E-comm
Art direction
Exploration
Process
5600K
Design
Product
192
false
[
JWS_insta_stories
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Some templates for the JW.S social channels.
Design
Design Direction
Art direction
Branding
Brand Strategy
3250K
Design
127
false
[
No-Iso_Album-Cover_Release07
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Part James Turrrell, part Stranger THings, part Blade Runner...? Having fun withs some compositing.
Design
Dark
Concepting
Album Art
Compositing
5600K
Design
Media / Ent.
0
false
[
Ledger_MP_Styleframe-4
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A rejected style frame exploring tighter grids in a brutalist fashion.
Design
Art direction
Branding
Process
5600K
Design
Tech
127
false
[
scab_Meat-market
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.
Design
Dissonant
Branding
Concepting
7750K
Design
Tech
127
false
[
SoundXYZ-Styleframe-02
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Exploring clearer delineation from assets and content, and ways to keep it feeling organic.
Design
Branding
Process
WIP
5600K
Design
Tech
127
false
[
ledger_MP_Styleframe-5
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A style frame created for some branding direction with using a wordmark as a structural element.
Design
Design Direction
Art direction
Branding
Interactive
B&W
Design
Tech
255
false
[
Scab_Logo-application_34
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Looking a different applications of the Scab wordmark.
Design
Branding
Art direction
B&W
Design
255
false
[
no-iso-playlist-6-alt1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Playing around with the concept of up close and pulled back perspective allowing me to hide things in plain-sight.
Design
Album Art
Editorial
Design Direction
Graphic Design
3250K
Design
Media / Ent.
64
false
[
Hangyaku_poster_23
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A one-off poster I had created for the Hangyaku poster that was probably a little too wild to ship.. but I always like it.
Graphic Design
Design
Poster
Dissonant
Passion Project
5600K
Design
127
false
[
Scab_Style-frame-08
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Bold color, bold type.. wrong hierarchy. Could be a good secondary promo, but downplays the art too much.
Design
Branding
Typography
1000K
Design
64
false
[
soundXYZ-direction-1_styleframe1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A photo-based style frame, showing a potential application of the mark and type lock-up I had created. Too much glow for me now tho.
Design
Branding
Process
WIP
5600K
Design
Media / Ent.
127
false
[
SoundXYZ_style-frame_layers-Reference
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Branding
Process
WIP
5600K
Design
Tech
127
false
[
BASIC_OTG_Concept01a
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Leaning into the poster board. Post all bills, and mask it out.
Graphic Design
Design
Art direction
5600K
Design
64
false
[
Fila-Hero-05
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
Lifestyle
192
false
[
fila-fullpage-direction3
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A sample homepage combining different modules.
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
192
false
[
Scab_pamphlet-1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Sealed, signed, and delivered.
Design
Dissonant
Branding
Brand Content
Art direction
5600K
Design
Tech
64
true
[
Isoko_Collection-Grid_02.2_V2
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Interactive
Art direction
Design Direction
E-comm
3250K
Design
127
false
[
Redacted-Styleframe-156
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A style-frame for [redacted].. exploring layers, masking and texture.
Desert
Art direction
Graphic Design
Typography
Black and white
B&W
Design
255
false
[
BASIC_Applied-Quote-module
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A quote module created as part of an editorial tool-kit.
Design
Interactive
Art direction
Editorial
Layout
3250K
Design
192
false
[
Scab-logo-loop
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A WebGL 3D application of the wordmark for the shop pass. *Dev + 3D credit to CTHDRL.*
Design
Dissonant
Branding
Brand Content
Art direction
B&W
Motion
Tech
0
false
[
Scab_Style-frame-04
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Dissonant
Branding
5600K
Design
64
false
[
Beats_Desktop_toolkit-1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
192
false
[
Ari_About-1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Final design of the about page. I wanted to push this a bit more, but landed here due to responsive issues and Ari's push for simplicity.
Design
Interactive
Art direction
5600K
Design
64
false
[
Beats_HeadphoneIMG-grid
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
false
[
Kohler_RFP_PDP
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
Came up with this in a day, but developed a system for hero product images to elevate social proof.
Design
Interactive
Art direction
Content Strategy
5600K
Design
192
false
[
BBD_desktop_hovers_01.1
.GIF
.JPG
.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
Product
Goods
Project Work
A longer-form homepage for Beats that gets more into the long-form content stream
Design
Interactive
Art direction
E-comm
5600K
Design
64
false
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Design
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Art made with a purpose or objective in mind.
Last UpdateD
2.26.2023 7:25 AM
Design Direction
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As you'd expect, leading a new direction in design (to various degrees)
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2.26.2023 7:25 AM
Graphic Design
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Another broad category that encapsulates most of my design work.
Last UpdateD
2.26.2023 7:25 AM
Art direction
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A primary function of what I do. Crafting new visual styles and brand aesthetics.
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1.3.2023 8:22 AM
Branding
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Projects, works and explorations that exist around branding work.
Last UpdateD
6.23.2023 4:18 PM
Creative Direction
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Setting the creative tone either within an existing brand or (more often) crafting a new one.
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1.9.2023 6:57 AM
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Have an idea of something we should work on together? Lets talk.
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[ Primary Contact ]
hi@jonway.studio
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[ Next Availability ]
Sept '23
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Full-time, Branding Collabs
[ Current Location ]
Los Angeles, CA