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33.8492° N, 118.3884° W
J\V.S
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*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
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*HTM STS
*HTM STS
*HTM STS
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74 87 46 83
4A 57 2E 53
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112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Works
[Desc]
An ever-growing collection of my creative works across mediums, disciplines, etc.
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Goods
[Desc]
My Work as an indepndent creative director +designer.
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Delta
[Desc]
A divergent stream of my creative consciousness.
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More info about me, and my work.
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Non-NDA'd
2021, 2018
Interactive
Tech
Apple
®
× JW.S
Product Launches
[ Desc. ]
Developing art directions, and over-seeing production on sites to introduce new products/ services on dot com.
[ Tags ]
Product Marketing
Art direction
Design
Interactive
Tech
Concepting
↓
Explore
↓
Case Study
grid
Timeline
033.8622°118.3995°

As you might suspect, I have to be pretty vague about the details of my time at Apple– both as a full-time employee and contractor. For both instances, I worked with the Marcom team on product launches for dot com as an Art Director. In that time, I helped lead ideation for introducing new products to the world, coordinated with other teams to bring it to life, and helped oversee production while further expanding upon the system.

Some of the projects I was a part of were the launches of the Apple Watch, AirPods Pro, AirPod Mini, iPad, and WWDC. Across those projects, I was able to work with some of the most talented people I've ever met. And while working at a big company was a bit of a culture shock (coming from a small agency with near-complete autonomy), I grew to appreciate the challenges even if my sphere of influence was greatly reduced.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

gfdsgdsf

033.8622°118.3995°

So much to (not) show

As you might imagine, Apple isn't the sharing type. I've worked on lot of really fun stuff in my time there as a full-time and freelance resource, and while I'm sure it sounds like a cop out... I just can't show it. Below are a couple excerpts of things that I worked on– some being unsolicited and un-used concepts I whipped up as a means to enhance the story-telling, and some being just isolated components I developed.

[ 
airpods-concept24
.JPG
 ]
Featured
[ Desc. ]
An art concept for ways to display the air pods... that nobody asked for.
Concepting
Art
Compositing
B&W
Misc
7
64
true
[ 
Apple_ANC-loop
.GIF
 ]
Featured
[ Desc. ]
Easily my favorite creative challenge to-date. An atypical process to generate with a WebGL tool... really wish I could say more.
Motion
Procedural
Product Marketing
Brand Content
7750K
GIF
8
0
true
[ 
APP_ANC-Opaque-concept
.JPG
 ]
[ Desc. ]
A concept/composite to tease the APP and reflect the opaque nature of background noise via active noise canceling. I think only I liked it.
Compositing
Product Marketing
Concepting
Bright
Tech
B&W
Misc
8
255
false
033.8622°118.3995°
Attribution +
Add'l Info
‍

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Subscript

Title
Apple
Project
Product Launches
Context
× JW.S
Responsibilities
Art Direction / Concepting / Design Lead
Project Type
Interactive
Tags
Content
[ 00-0 ]
Intro
↴
[ 00-1 ]
Preface
↴
[ 00-2 ]
Inspo + Intro
↴
[ 00-3 ]
Output
↴
[ 00-4 ]
Process
↓
[ 00-5 ]
Scraps
↓
[ 00-6 ]
Project Details
↓
Re:Routing
[ 00-7 ]
Contact
↴
[ 00-8 ]
Related Projects
↴
[ 00-9 ]
Related Tags
↴

As you might suspect, I have to be pretty vague about the details of my time at Apple– both as a full-time employee and contractor. For both instances, I worked with the Marcom team on product launches for dot com as an Art Director. In that time, I helped lead ideation for introducing new products to the world, coordinated with other teams to bring it to life, and helped oversee production while further expanding upon the system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

gfdsgdsf

Some of the projects I was a part of were the launches of the Apple Watch, AirPods Pro, AirPod Mini, iPad, and WWDC. Across those projects, I was able to work with some of the most talented people I've ever met. And while working at a big company was a bit of a culture shock (coming from a small agency with near-complete autonomy), I grew to appreciate the challenges even if my sphere of influence was greatly reduced.

[ 
Apple_ANC-loop
.GIF
 ]
Easily my favorite creative challenge to-date. An atypical process to generate with a WebGL tool... really wish I could say more.
[ 
APP_ANC-Opaque-concept
.JPG
 ]
A concept/composite to tease the APP and reflect the opaque nature of background noise via active noise canceling. I think only I liked it.
[ 
airpods-concept24
.JPG
 ]
An art concept for ways to display the air pods... that nobody asked for.
[ 
XXX_Teaser-11
.JPG
 ]
A abstract concept for teasing an upcoming product.
[ 
XXX_Product-Teaser
.JPG
 ]
A landing page concept for teasing out an upcoming product.
033.8622°118.3995°
033.8622°118.3995°
Attribution +
Add'l Info
‍

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Subscript

Title
Apple
Project
Product Launches
Context
× JW.S
Responsibilities
Art Direction / Concepting / Design Lead
Project Type
Interactive
Tags
Product Marketing
Art direction
Design
Interactive
Tech
Concepting

As you might suspect, I have to be pretty vague about the details of my time at Apple– both as a full-time employee and contractor. For both instances, I worked with the Marcom team on product launches for dot com as an Art Director. In that time, I helped lead ideation for introducing new products to the world, coordinated with other teams to bring it to life, and helped oversee production while further expanding upon the system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

gfdsgdsf

Some of the projects I was a part of were the launches of the Apple Watch, AirPods Pro, AirPod Mini, iPad, and WWDC. Across those projects, I was able to work with some of the most talented people I've ever met. And while working at a big company was a bit of a culture shock (coming from a small agency with near-complete autonomy), I grew to appreciate the challenges even if my sphere of influence was greatly reduced.


↓ ContenT type ↓
2021, 2018

↓ Where in Process ↓
Inspiration (Sample)
[ inspiration not currently available ]
Project Output
Misc
XXX_Product-Teaser
.JPG
A landing page concept for teasing out an upcoming product.
Misc
XXX_Teaser-11
.JPG
Scraps
A abstract concept for teasing an upcoming product.
Misc
airpods-concept24
.JPG
Final
An art concept for ways to display the air pods... that nobody asked for.
GIF
Apple_ANC-loop
.GIF
Final
Easily my favorite creative challenge to-date. An atypical process to generate with a WebGL tool... really wish I could say more.
Misc
APP_ANC-Opaque-concept
.JPG
Final
A concept/composite to tease the APP and reflect the opaque nature of background noise via active noise canceling. I think only I liked it.
033.8622°118.3995°
Attribution +
Add'l Info
‍

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Subscript

Title
Apple
Project
Product Launches
Context
× JW.S
Responsibilities
Art Direction / Concepting / Design Lead
Project Type
Interactive
Tags
Product Marketing
Art direction
Design
Interactive
Tech
Concepting
[ 00-0 ]
Intro
↴
[ 00-1 ]
Inspiration
↴
[ 00-3 ]
Output
↴
[ 00-4 ]
Attribution
↴
Product Marketing
Art direction
Design
Interactive
Tech
Concepting