Evinetta

[ desc ]

A series of posters made to promote the release of the short film Evinetta.

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Re: Routing

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An 8-part poster series to highlight the latest ALT–C build, Evinetta.

This is a poster series that showcases the Evinetta build from Ash Thorp and Color Sponge (Carlos Pecino) + a team of insanely talented individuals. With a blanks-slate directive going in, I was asked to make posters of various styles that showcase the car from their short film 'Evinetta'. With a selection of beauty shots at my disposal, I created a set of eight posters, which skew more minimal/simplistic in their design to remove distractions from what's really important here: Evinetta.

One poster will be released per day, and will remain for sale for an indefinite amount of time (as of writing this). A major major shout out to Ash Thorp for the opportunity to jam on these– I haven't had this much fun designing stuff in a long while.

PS.ALT.006S

$ 50.00 USD

[ Desc. ]

Playing off the old english type treatment for the film title, I wanted something that juxtaposed it with a more tonal palette. Shifting to a vertical orientation felt like it accentuated Evinetta’s slender form… in spite of how much it expands with all panels open.

EVI.005.S

$ 50.00 USD

[ Desc. ]

The anamorphic aspect ratio is rather unique and hard to ignore... so are the geometry and aesthetically pleasing lines / proportions of the Evinetta. My attempt at pulling them together into a poster looks kinda like this.

EVE.004.S

$ 50.00 USD

[ Desc. ]

An exercise in abstraction. There’s many shots of Evinetta where it’s barely visible, short of street lights reflecting off it’s slim profile.

EVE.001S

$ 50.00 USD

[ Desc. ]

With tons of organic camera movements and framing in the film, I felt the techniques subtly emphasize the moment/speed of Evinetta. In an effort to capture that in a poster ± turn it up to 11, JWSxALT003 is my attempt to further accentuate the fast/angular lines of the built.

EVE.002S

$ 50.00 USD

[ Desc. ]

Inspired by some of the dawn shots in the film, JWSxALT002 uses color and crop to accentuate Evinetta’s form and wild lines. Creating a minimal, Swiss-style poster (with a grotesque font created around the same time as the original Berlinetta’s release) seemed rather appropriate as well.

EVI.001.S

$ 50.00 USD

[ Desc. ]

Inspired by the technical nature of the build and the industrial setting to many parts of the film, this is meant to highlight the technical aspects of the build– the Tesla EV powertrain, Porsche RSR bits and the 512-S body.