JW.S ⌁ Design [Branding] Catalog

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soundxyz-banner-001

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Featured

Using the mark as a textural element to drive focus.

5600K

Design

Tech

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Scab_Style-frame-09

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Featured

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B&W

Video

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Scab_Style-frame-14

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Featured

A loose vibe-type style frame, I've come to learn almost everyone has appropriated this image.

5600K

Design

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jws-HQ-Concept1-23

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Exploring HQ concepts for a JW.S HQ.. you know, if money aint a thing. More concrete, always.

5600K

Design

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A (concept) mock-up of a sweatshirt to potentially promote an upcoming drop with Dr. Woo.

7750K

Design

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Scab_Style-frame-08

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Bold color, bold type.. wrong hierarchy. Could be a good secondary promo, but downplays the art too much.

1000K

Design

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ledger_MP_OOH-1

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Looking at OOH applications to promote the platform launch.

5600K

Design

Tech

true

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Scab_Logo-application_34

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Featured

Looking a different applications of the Scab wordmark.

B&W

Design

255

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JW.S_Reel-2021

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The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.

5600K

Motion

127

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xyz-storefront-signage

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Brand concept for XYZ applied to a storefront mock-up. More about this soon...

5600K

Design

Misc

192

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ledger_MP_Biz-cards1

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Featured

A more minimal and bold business card direction.

5600K

Design

Tech

true

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ledger_MP_logo-specs

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The specs on the mark's design and proportions.

5600K

Design

Tech

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danc-elements

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Design

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danc-Styleframe-v1.2

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Featured

A style frame created to help feel out the direction of the DANC branding.

7750K

Design

127

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SoundXYZ-Styleframe-02

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Featured

Exploring clearer delineation from assets and content, and ways to keep it feeling organic.

5600K

Design

Tech

127

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SoundXYZ_Reject2

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Featured

While very on the nose, I was rather keen on this direction. Alluding to sound waves and it being a platform to monetize music for artists.

5600K

Design

Tech

192

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soundxyz_social-insta-1

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Featured

A high-level look at how their insta presence might look.

5600K

Design

Tech

false

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Ledger_MP_Styleframe-4

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Featured

A rejected style frame exploring tighter grids in a brutalist fashion.

5600K

Design

Tech

127

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SoundXYZ_Wordmark-filtering3

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Featured

Exploring a system of bit crushing and distortion filtering to bring the mark to life.

5600K

Design

Tech

192

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Featured

Showing some of the variations baked into each character to help work through legibility in latin/kanji legibility.

5600K

GIF

true

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ledger_MP_logo-combos

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Featured

Looking at ways of positioning the new MP initiative relative to the parent Brand and how it can flex.

B&W

Design

Tech

255

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Ledger_MP_Styleframe-3

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Featured

Exploring an alternative naming idea, and exploring hierarchy of info and styles.

5600K

Design

Tech

192

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SoundXYZ_style-frame_layers-Reference

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Featured

5600K

Design

Tech

127

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ledger_MP_Book

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Featured

An example of a more editorial sample– a mock-up for a potential quarterly release about recent drops.

5600K

Design

Tech

127

true

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ledger_MP_tote

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Featured

Exploring badging applications on totes.

5600K

Design

Tech

false

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Scab_Cards-ideation_23

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Featured

Playing off the playing card concept of NFTs.

B&W

Design

255

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soundYXZ-OOH-1

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Featured

Exploring some OOH billboards for promo.

5600K

Design

Media / Ent.

127

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blmrs-HW_cover-mock

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Featured

Final cover designs for the pitch book.

5600K

Design

Misc

192

true

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Scab-logo-loop

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Featured

A WebGL 3D application of the wordmark for the shop pass. *Dev + 3D credit to CTHDRL.*

B&W

Motion

Tech

false

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jws_logo-tease-23

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Featured

Looking at ways to tease out the new brand update, and inadvertently made the site's new pre-loader.

5600K

Motion

true

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danc_social-posts

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Featured

Some explorations around DANC branding for social applications.

5600K

Design

Lifestyle

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SoundXYZ-Mural-1

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Featured

Exploring some OOH options to bring the digital platform IRL as a parallel to the real music supporters create.

5600K

Design

Tech

127

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gijo-progress-1

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Featured

Initial branding direction for a passion project, temporarily put on hold.

3250K

Design

127

false

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Gijo-Packaging-sample1

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Featured

A mock-up for testing a branding direction for Gijo– meant to be minimal, clean, and kinda fun while still feeling premium.

7750K

Design

192

true

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Scab-cover-concept

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Featured

A purely hypothetical Scab Shop book with some artwork I created for moodboards.

7750K

Design

192

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Evinetta-workMark_exploration

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Featured

A scrapped custom wordmark alternative made for Evinetta.

7750K

Design

Automotive

false

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gijo-markv2-WIP-mockUp

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Featured

A mock-up for one of the wordmark directions for Gijo– a personal side project.. on hold? Trying to mix the vibe up with it :)

5600K

Design

127

false

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danc_Ideation_lock-ups

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Featured

Some badge ideation for DANC, since there are no shortage of badge applications with surfboard design.

B&W

Design

false

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Hangyaku_hero-flare2

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Featured

The hero IMG for the initial launch of the Hangyaku playing card deck.

5600K

Design

true

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SoundXYZ_WorkMark-concept4

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Featured

An early exploration into masking, layering, and repetition of a simpler wordmark to conceptually tie to music.

5600K

Design

Tech

false

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SoundXYZ_Simple-Lock

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Featured

5600K

Design

Tech

false

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JWS_Brand-Standards-23

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Featured

Finally made a concerted effort to pull together that schizophrenic branding into something more cohesive.

5600K

Design

127

true

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scab_Meat-market

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Featured

A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.

7750K

Design

Tech

127

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Scab-flag-flying

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Featured

Letting the flag fly.

5600K

Design

192

true

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DANC_badge-exploration

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Featured

7750K

Design

false

[

SoundXYZ_Wordmark-filtering1

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Featured

Exploring a system of bit crushing and distortion filtering to bring the mark to life.

5600K

Design

Tech

192

false

[

ScabShop_Styleframe-v3

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Featured

A style frame created using a combination of background texture and distorted type work for a 'mixed media' approach.

3250K

Design

192

false

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Ledger_MP_styleframe2

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Featured

My name and potential direction for an NFT marketplace brand. The duality of the name in the NFT space always felt right to me.

7750K

Design

Tech

192

false

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Scab_pamphlet-1

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Featured

Sealed, signed, and delivered.

5600K

Design

Tech

true

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Ari_Book-Concept

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Featured

I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.

1000K

Design

Tech

127

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SoundXYZ-Logo

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Featured

Basically sums of the brand I created when working with CTHDRL on Sound.XYZ

5600K

Design

127

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JWS_2023_Store-Mock

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Featured

A mock-up for one of the what very well might be the new JW.S mark for 2023.. and beyond?

5600K

Design

127

true

[

Scab_Style-frame-02

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Featured

Brand exploration for Scab.. looking at a (now) scrapped combination of a type lock up and blending with asset treatment.

B&W

Design

false

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jws-HQ-Concept1-23

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Featured

If JW.S HQ master plans ever come to fruition... this might be it.

5600K

Design

127

true

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Scab_Style-frame-10

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Featured

A styleframe created to feel out the brand direction. Hard to go wrong with red + black with a touch of glow.

5600K

Design

true

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JWS_cards-front-23

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Featured

Stacks on stacks of business cards using a more reductive yet bold approach.

B&W

Design

127

true

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scab_woo_poster-1

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Featured

Explorations in extending the brand to some additional touchpoints

7750K

Design

Lifestyle

false

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Scab_Style-frame-05

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Featured

Scrapped explorations looking at skin treatment, and super ornamented style around it.

5600K

Design

255

false

[

ScabShop_Styleframe-v2.jpg

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Featured

Another styleframe created for Scab Shop, going for a Modern Classical vibe.

5600K

Design

false

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Scab_Style-frame-11

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Featured

A highly textured style frame leaning into the tracing paper vibes, etc.

7750K

Design

127

false

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soundXYZ-direction-1_styleframe1

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Featured

A photo-based style frame, showing a potential application of the mark and type lock-up I had created. Too much glow for me now tho.

5600K

Design

Media / Ent.

127

false

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soundXYZ-altMark

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Featured

Using an S as a spherical sort of sound waves. Didn't make it past an initial concept so I didn't have a chance to further refine.

3250K

Design

Tech

127

false

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soundYXZ-tape

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Featured

Marquee design or tape design. Who's to say?

7750K

Design

Tech

false

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soundxyz_subway-loud1

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Featured

A high-level look at how their insta presence might look.

5600K

Design

Tech

false

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SoundXYZ-alt-LockUp-53

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Featured

Based on some of the symbols/insignia from different instruments.

5600K

Design

Tech

127

false

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SCAB_brand-application-1

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Featured

The Scab wordmark in the wild at SXSW.

B&W

Design

Tech

false

[

SoundXYZ_Wordmark-filtering2

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Featured

Exploring a system of bit crushing and distortion filtering to bring the mark to life.

5600K

Design

Tech

192

false

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soundXYZ-apparel-Jacket

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Featured

Did you even brand if you dont have some swag to show for it?

B&W

Design

Tech

false

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soundxyz-teaser

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Featured

I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)

5600K

Design

Tech

false

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JWS_Brand-core

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Featured

An excerpt of some brand standards for JW.S

5600K

Design

255

false

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Ledger_MP_Styleframe-1

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Featured

A style frame direction exploring tons of organic overlap. The MP mark I created was meant to be emblematic of that as well.

7750K

Design

Tech

192

false

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Ledger_MP_Poster-Mock-01

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Featured

Sample poster mock to give a broader sense of the M.P brand.

7750K

Design

Tech

192

false

[

SoundXYZ-direction2

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Featured

An early direction for the Sound.XYZ branding project that I always really liked.

5600K

Design

Tech

127

false

[

Scab_Style-frame-04

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Featured

5600K

Design

false

[

SoundXYZ_Brand_colors2

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Featured

5600K

Design

Tech

127

false

[

JWS_2021_business-cards

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Featured

A concept for my business cards, playing around with abstraction.

B&W

Design

127

false

[

soundxyz_editorial-release

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Featured

Looking at an editorial release concept.

5600K

Design

Tech

true

[

SoundXYZ-Insta-frame-04

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Featured

An example of a social post. Whenever its anything music related, it's most always RTJ.

3250K

Design

Tech

127

false

[

JWS_End-Frame-option

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Featured

A potential end-frame for the 2021 reel.

5600K

Design

false

[

Danc_sticker-mock

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Featured

A sticker mocked-up on Dans old van. Had to make sure it fit his vibe.

B&W

Photo

false

[

JWS_insta_stories

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]

Featured

Some templates for the JW.S social channels.

3250K

Design

127

false

[

Scab_Web-Concept-02

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Featured

A web concept for using panels to juxtapose an abstracted body with digital texture.

5600K

Design

false

[

JWS_burn-brand-book-23

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Featured