Working with Simulon was one of those shots in the dark that ended up working out. They had reached out years back when I wasn't ready for something full-time, and with the memory of a gold fish, I cold reached-out to the founder on Twitter years later expressing excitement in the work they were posting, and how I was keen to work together on 'something'. Such is life as a gold fish, but serendipitous all the same. Long story short, I came on to trial with them as a Head of Design, with my first initiative to redevelop their branding.

While I didn't remain with Simulon post-trial period, they were great to work with, and I feel like I created some of my more interesting branding to this point with their encouragement to push the bounds (something I relish hearing). Simulon exists at an interesting cross-roads of what's real and fake, and they very intentionally blur the lines between the two as best they can. As a creative, this presents a lot of interesting challenges and exciting opportunities to explore and push the bounds. I worked with them in developing several brand directions, and ultimately created a brand system I was very proud of, but one that they ultimately chose not to move forward with.