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My Works as an independent design director.
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A primary function of what I do. Crafting new visual styles and brand aesthetics.
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[Catalog]
Items from the J\V.s database of work
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
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Volcom-Hero5
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UA_wake-up
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Playing with repetition and rhythm as part of an RFP response. Done very quikcly
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BASIC_2018-v1
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A rough idea for a homepage design direction and content strategy.
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Ari_Project_Waka
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I think this is the iteration that sold Ari on this design system I had in mind.
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Sound_Web_Hero-Interaction
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An proof of concept idea to show how the pixelated effect of the word mark could become a thematic motion element.
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Hello-world_about-1
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Another spread that plays around with legibility and maximizes negative space in organic ways.
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Volcom_WomensWIP2
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Stress testing an art direction on how it could be applied to a woman's version of the homepage/category page.
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ISOKO_Home Overview
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Pushing the native carousel in Webflow to be a bit more expressive.
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ISOKO_Collection-hero
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Pushing the native carousel in Webflow to be a bit more expressive.
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UA_RFP_styleExplorations_02
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Playing with repetition and rhythm as part of an RFP response. Done very quikcly
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volcom_Lookbook-module1
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Lookbook module concepted for VOlcom
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Volcom_blog-excerpt
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An excerpt from the blog to show some of the toolkits.
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ari_exploration1
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Ari_Projects_Canals
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UA_RFP_styleExplorations_04
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Harrods_Video-Module
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Beats_desktop_topicLanding
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Creating ways to browse tagged content via a multi-tag system... something i dunno if it was really done at that time?
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Alo-Load-in_Motion2_180928
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Concepted out an intro sequence to emulate the feeling they strove for in their store- calm (and I think they said fresh start?)
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Aristide_about-exploration
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A more long-form approach to handling the about page. I dug it, but Ari wanted something more concise and straight-forward.
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Harrods_Homepage-v1.0
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The main homepage direction for the pitch. Simple with story telling moments in a minimal facade.
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Beats_Desktop_product2
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BASIC_site-redesign_AD-2
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A very minimal and exploratory approach to talking about the agency.
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Fila_AD-grid-1
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An excerpt of a longer page, showing a more minimal and editorial layout of product.
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GM_Subpage
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BBD_desktop_hovers_01.1
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A longer-form homepage for Beats that gets more into the long-form content stream
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Beats_Homepage-Light
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ISOKO_Home-hero
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Homepage hero resolved state– again leaning into the amazing imagery through a load-in sequence that pans down through the image.
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ISOKO_PDP-hero
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The PDP hero, leaning into minimalism and larger product imagery to avoid any need for zoom functionality.
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Basic_site-redesign_AD-1
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An art direction exploration for BASICs new site. Bring serifs back and look at stretch/drip via WebGL on scroll.
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UA_RFP_styleExplorations_01
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Playing with repetition and rhythm as part of an RFP response. Done very quikcly
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A quote module created as part of an editorial tool-kit.
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ISOKO_PDP-connections
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Showing the related products via a layout that utilizes overlap that closely ties them together.
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Ari_Projects_P+H
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Alo_Redesign-mobile
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Aristide_grid-concept
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ISOKO_Quick-Shop
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While simple in design, implementing a non-intrusive yet apparent quick shop functionality was kind of heavy development lift.
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Ari_Projects_Waka1
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Ari_Projects_NewCompany
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Heath_Homepage_Desktop_v1.2
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JW.S_Reel-2021
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The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.
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JWS_Type-masking-overlay
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AT3-21_Book-Concept
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I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.
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MP_Interactive-Styleframe-5
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A style frame created for some branding direction on a secret project [client name redacted upon request].
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Evinetta-Posters_R2_V3
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A lock-up that was scrapped although I liked the layout– had some subtle vintage automotive design vibes.
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Scab_Logo-application_34
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Looking a different applications of the Scab wordmark.
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Beats_Homepage-alt2
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Isoko_Collection-Grid_02.2_V2
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JWS_2021_business-cards
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A concept for my business cards, playing around with abstraction.
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Basic_otg-tackOn
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A more out there approach to a styleboard.
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Hangyaku_hero-flare2
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The hero IMG for the initial launch of the Hangyaku playing card deck.
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Beats_Desktop_toolkit-1
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Bazaar-MP_style-frame
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A style frame created for some branding direction on a secret project [client name redacted upon request].
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Nixon_Collections-Nav
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ISOKO_01.0_Homepage_Simple
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One of the closer to completed homepage directions for the ISOKO design and dev.
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Ari-About-1
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Final design of the about page. I wanted to push this a bit more, but landed here due to responsive issues and Ari's push for simplicity.
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MP_Interactive-Styleframe-4
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A rejected style frame from a [redacted] branding project.
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XXX-MP-styleframe2
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A style frame direction for branding a sub-brand for [redacted]. The MP mark I created was meant to be organic and modern.
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Volcom-collectionModule-02
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An exploration for a collection module, contextualizing and embedding an artist's style in presenting the product.
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SoundXYZ-Logo
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Basically sums of the brand I created when working with CTHDRL on Sound.XYZ
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Murad_PDP-hero-1
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Heath_Homepage_Desktop_v1.3
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Isoko_Homepage_Release-Module
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A module that would break down the releases of daily products.
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Bazaar-styleframe2
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My name and potential direction for an NFT marketplace brand. The duality of the name in the NFT space always felt right to me.
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Beats_Homepage-alt1
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Nixon_Mens-Product-landing
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SoundXYZ-Insta-frame-04
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An example of a social post. Whenever its anything music related, it's most always RTJ.
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Kohler_RFP_PDP1
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Came up with this in a day, but developed a system for hero product images to elevate social proof.
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Beats_HeadphoneIMG-grid
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ISOKO_Homepage_Expanded-01.1
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Working through the homepage options, this was the more extended + editorial approach.
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Fila_hero-03.1
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Beats_Desktop_toolkit-2
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Grids on grids. A moment in the tool kit to really leverage the deep library of brand content.
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Fila_Collection-module-04
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A carousel look book module created for both functional and aesthetic direction
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murad_PDP-hero-2
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JWS_insta_stories
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Some templates for the JW.S social channels.
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ISOKO_Collection-Hover
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Simple + clean product grid, with a hover interaction to show an additional angle.
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Redacted-Styleframe-156
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A style-frame for [redacted].. exploring layers, masking and texture.
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BASIC_OTG_Concept01a
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Leaning into the poster board. Post all bills, and mask it out.
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No-Iso_Album-Cover_Release04
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A composite cover art piece I created for NØ–ISØ.
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A look book module from a broader toolkit to help Fila homogenize their brand aesthetic.
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UA_armourbox-ideation1
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An excerpt from a series of quick explorations on re-designing UnderArmours site.
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Beats_homepageStatic
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ISOKO_2Up-Module
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When the imagery is this good, you really dont have to over think it.
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Nixon_Collections-PCP-Integrated
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Ari_Projects_Mank
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Kohler_pitch_PDP2
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Beats_homepageSlide2-v1
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Heath_hero_exploration2
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Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Art direction
Goods
Goods
[0
0
]
↴
[ Catalog ]
Relevant Products from the store.
They may not align 1:1, but a secondary or tertiary connection might exist.
Explore Catalogs  →
PS.ALT.006S
Posters
Evinetta
$ 50.00 USD
JWSxALT006
™
→
Pre-ORder
In Dev
On Sale!
New
Limited Quantity
SOld Out
EVI.005.S
Posters
Evinetta
$ 50.00 USD
JWSxALT005
™
→
Pre-ORder
In Dev
On Sale!
New
Limited Quantity
SOld Out
EVE.001S
Posters
Evinetta
$ 50.00 USD
JWSxALT003
™
→
Pre-ORder
In Dev
On Sale!
New
Limited Quantity
SOld Out
EVE.002S
Posters
Evinetta
$ 50.00 USD
JWSxALT002
™
→
Pre-ORder
In Dev
On Sale!
New
Limited Quantity
SOld Out
Art direction
Works
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Works
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Works
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[ Catalog ]
Collaborations that fit the bill.
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
[00-
]
J\V.S
®
→
[(Description]
Using my own brand as an opportunity to highlight JW.S abilities as an end-to-end brand partner.
[00-
1
]
DANC
®
→
[(Description]
A joint venture with long-time friend and shaper Dan Cobley to evolve and grow his business.
[00-
5
]
ISOKO
®
→
[(Description]
Expanding the brand's AD through interactive design + dev to launch a new lifestyle brand, ISOKO. More soon info soon.
[00-
1
]
Hangyaku
®
→
[(Description]
A deck of premium playing cards from combining an AI’s take on Japanese Ukiyo-e style art with modern design.
[00-
7
]
Evinetta
®
→
[(Description]
Creating a poster series to accompany Ash Thorp and Carlos Pecino's new build + film, Evinetta.
[00-
6
]
Sound.XYZ
®
→
[(Description]
Developing a dynamic brand to help launch an innovative web3 music platform.
[00-
10
]
Tavarua
®
→
[(Description]
A partnership in its infancy. Helping bring a small heart shaped island to the world.
[00-
2
]
Aristide '21
®
→
[(Description]
Working with Mr. Aristide Benoist to design his '21 Folio site.
[00-
12
]
Basic
®
→
[(Description]
A broad collection of internal projects that I worked on for BASIC as an employee
[00-
14
]
Hello World
®
→
[(Description]
Creating some initial editorial layouts for a small film's pitch book.
[00-
9
]
Apple
®
→
[(Description]
Developing art directions, and over-seeing production on sites to introduce new products/ services on dot com.
[00-
17
]
Harrods
®
→
[(Description]
Conceptualizing ways to re-create Harrods elevated in-store experience online.
[00-
20
]
Murad
®
→
[(Description]
Some very quick n dirty art direction explorations for a Murad site design– focused on PDP.
[00-
18
]
Under Armour
®
→
[(Description]
Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
[00-
13
]
Fila
®
→
[(Description]
Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.
[00-
22
]
Alo
®
→
[(Description]
Art direction explorations + refining the purchase path.
[00-
16
]
Volcom
®
→
[(Description]
Reviving the brand’s gritty roots.
[00-
24
]
Kohler
®
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[(Description]
Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
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19
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Heath
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[(Description]
Initial explorations into possible art directions and content strategies for a Heath site redesign.
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11
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Nixon
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[(Description]
A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.
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25
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Fox
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[(Description]
Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.
Art direction
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[Catalog]
Updates
containing this tag.
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
Output
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3.8.23
Data Dump [V. 001]
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In what I hope to be the first of many, this is the debut of the Delta Data Dump.
jw.s
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4.26.22
DANC Style Frame
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Further developing the branding for a business partnership with DANC Surfboards Inc. Lots more to come soon.
The Lab
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7.9.21
Salvaging a concept
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Since a passion-project collab got scrapped, I've started working to salvage my work and repurpose it for some productive concept work. I've started live-streaming some of the process.
Unarchived
/00-
6.30.21
Off the Grid
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An old exploration from an Off the Grid conference idea, circa 2019-ish.
Art direction
Connections
Art direction
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[ Tag Deconstructing ]



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Art direction
[ Primary Connections ]
Collaboration
[ Seconary Connections ]
Design
Interactive
Branding
Art direction
Graphic Design
Design
[ Seconary Connections ]
Graphic Design
Typography
Design Direction
Interactive
E-comm
Design Direction
[ Seconary Connections ]
Collaboration
JW.S
Design
Graphic Design
Motion
Graphic Design
[ Seconary Connections ]
Design
Art direction
New Release
Typography
Editorial
JW.S
[ Seconary Connections ]
Design
Photo
Motion
[ ! ] Notice [ ! ]
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This tag deconstruction tree is running up against entirely arbitrary CMS limitations. I Can't sort these nested CMS data points, and I can't display more than 5. There's often many many more that just aren't being displayed. Cool!

There's so much I'd like to do with this, but can't at the moment. I'm actively looking into ways to circumvent those limitations and expand upon this in a scaleable fashion.


– Management