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My Works as an independent design director.
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Design Direction
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As you'd expect, leading a new direction in design (to various degrees)
× Last Updated
2.26.2023
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As you'd expect, leading a new direction in design (to various degrees)
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Items from the J\V.s database of work
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
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[ 
JWS_2021_business-cards
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A concept for my business cards, playing around with abstraction.
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Heath_hero_exploration2
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Bazaar-styleframe2
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My name and potential direction for an NFT marketplace brand. The duality of the name in the NFT space always felt right to me.
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Heath_Homepage_Desktop_v1.3
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BASIC_Applied_layout2
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Getting weird with some editorial interactive design bits.
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Alo-Load-in_Motion2_180928
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Concepted out an intro sequence to emulate the feeling they strove for in their store- calm (and I think they said fresh start?)
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Evinetta_R1_V1.1
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Leaning into the glowy vibes and pushing the films branding more to the forefront.
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SoundXYZ-Logo
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Basically sums of the brand I created when working with CTHDRL on Sound.XYZ
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Fila_Lookbook-Module-03
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Beats_desktop_topic-Landing
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An unconventional look at how BBD could leverage topics and their cultural relevance.
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XXX-MP-styleframe2
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A style frame direction for branding a sub-brand for [redacted]. The MP mark I created was meant to be organic and modern.
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JWS_insta_stories
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Some templates for the JW.S social channels.
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Harrods_Hero-Interaction
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[ 
Isoko_Collection-Grid_02.2_V2
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BASIC_site-redesign_AD-2
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A very minimal and exploratory approach to talking about the agency.
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SoundXYZ-Insta-frame-04
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An example of a social post. Whenever its anything music related, it's most always RTJ.
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ScabShop_Styleframe-v2.jpg
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Another styleframe created for Scab Shop, going for a Modern Classical vibe.
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Applied-shotgun-7.0
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Kohler_pitch_PDP2
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ScabShop_Styleframe-v3
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A style frame created using a combination of background texture and distorted type work for a 'mixed media' approach.
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Fox_section3
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Super old, but still like this one as a navigational + editorial element. Might have to make a v2.0 of this..
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gijo-progress-1
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Initial branding direction for a passion project, temporarily put on hold.
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JW.S_Reel-2021
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The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.
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murad_PDP-hero-2
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Fila-Hero-05
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Fila_lookbook-module
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A look book module from a broader toolkit to help Fila homogenize their brand aesthetic.
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Scab_Cards-ideation_23
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Playing off the playing card concept of NFTs.
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Applied-shotgun-6.0
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[ 
Basic_site-redesign_AD-1
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An art direction exploration for BASICs new site. Bring serifs back and look at stretch/drip via WebGL on scroll.
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Evinetta-Posters_R2_V3
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A lock-up that was scrapped although I liked the layout– had some subtle vintage automotive design vibes.
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no-iso-playlist-6-alt1
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Ari_21_about-exploration-2
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Another exploration for the about page, and going rogue on some colors
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No-ISO_cover-explore-013
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[ 
Fila_Collection-module-04
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A carousel look book module created for both functional and aesthetic direction
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MP_Interactive-Styleframe-5
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A style frame created for some branding direction on a secret project [client name redacted upon request].
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ari_exploration1
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Volcom-collectionModule-02
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An exploration for a collection module, contextualizing and embedding an artist's style in presenting the product.
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BASIC_Applied_Detail-4
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One of many bits of the editorial tool kit.
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Murad_PDP-hero-1
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[ 
Beats_expandedNav-v1
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Since the Nixon visual nav didn't quite take, I wanted to try it again here.
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SCAB_brand-application-1
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The Scab wordmark in the wild at an event.
[ 
Fox_section2
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Super old, but still like this one as a navigational + editorial element. Might have to make a v2.0 of this..
[ 
Nixon_Collections-Nav
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Hello-world_Fredrick
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Hello-world_Title
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[ 
danc_Ideation_lock-ups
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Some badge ideation for DANC, since there are no shortage of badge applications with surfboard design.
[ 
ARI-about-alt3
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Simple type inset for a possible about page
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SoundXYZ_Simple-Lock
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basic_OTG-10
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[ 
Fila_LookBook-05
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A lookbook module that tries to leverage the Fila brand colors in interaction models/overlays.
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BASIC_Applied_Detail-3
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[ 
Ari_2021-Landing-Exploration-1
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Always gotta explore the big type.. til reality kicks in.
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UA_RFP_styleExplorations_04
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[ 
Beats_desktop_topicLanding
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Creating ways to browse tagged content via a multi-tag system... something i dunno if it was really done at that time?
[ 
Piston-petes_Homepage-V3
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[ 
Applied-shotgun-8.0
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[ 
Aristide_about-exploration
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A more long-form approach to handling the about page. I dug it, but Ari wanted something more concise and straight-forward.
[ 
Heath_hero_exploration1
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[ 
Hello-world_The-Machines Copy
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A cover exploration that heavily leaned into the concept of the dissonance between human imperfections amidst robotic standardization.
[ 
Heath_Homepage_Desktop_v1.2
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[ 
Fila_hero-03.1
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[ 
AT-3M-JWS_Promo4
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A concept for teaser for the new site Ari and I were launching.
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GM_Subpage
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[ 
Ari_21_about-exploration-6
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Another exploration for the about page, and going rogue on some colors
[ 
DANC_badge-exploration
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[ 
BASIC_Applied_Detail-5
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One of many bits of the editorial tool kit.
[ 
Harrods_Homepage-v1.0
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The main homepage direction for the pitch. Simple with story telling moments in a minimal facade.
[ 
Bazaar-MP_style-frame
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A style frame created for some branding direction on a secret project [client name redacted upon request].
[ 
BASIC_2018-v1
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A rough idea for a homepage design direction and content strategy.
Design Direction
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[ Catalog ]
Relevant Products from the store.
They may not align 1:1, but a secondary or tertiary connection might exist.
Explore Catalogs  →
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Design Direction
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[ Catalog ]
Collaborations that fit the bill.
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
[00-
]
J\V.S
®
→
[(Description]
Using my own brand as an opportunity to highlight JW.S abilities as an end-to-end brand partner.
[00-
4
]
Singer
®
→
[(Description]
Reusing a scrapped passion project for something productive (a 100% unofficial concept site).
[00-
6
]
Sound.XYZ
®
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[(Description]
Developing a dynamic brand to help launch an innovative web3 music platform.
[00-
12
]
Basic
®
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[(Description]
A broad collection of internal projects that I worked on for BASIC as an employee
[00-
18
]
Under Armour
®
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[(Description]
Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
[00-
13
]
Fila
®
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[(Description]
Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.
[00-
22
]
Alo
®
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[(Description]
Art direction explorations + refining the purchase path.
[00-
16
]
Volcom
®
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[(Description]
Reviving the brand’s gritty roots.
[00-
24
]
Kohler
®
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[(Description]
Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
[00-
19
]
Heath
®
→
[(Description]
Initial explorations into possible art directions and content strategies for a Heath site redesign.
[00-
15
]
Beats
®
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[(Description]
Conceptual art directions, and strategic rethinks of Beats' online presence.
[00-
21
]
Keen
®
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[(Description]
Quick art direction direction for Keen's new site that exemplified the brands quirky personality and focus on exploration.
[00-
26
]
Incase
®
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[(Description]
The digital component of a coordinated rebrand effort with a brand campaign.
[00-
11
]
Nixon
®
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[(Description]
A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.
[00-
25
]
Fox
®
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[(Description]
Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Delta
[0
0
]
↴
[Catalog]
Updates
containing this tag.
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
The Lab
/00-
5.13.22
DANC Graphical exporation
→
I've been going down the rabbit-hole of technical line workings for DANC. Everything about the brand and the world it occupies is technical, so it seems like a miss to not bring that into the design language.
jw.s
/00-
4.26.22
DANC Style Frame
→
Further developing the branding for a business partnership with DANC Surfboards Inc. Lots more to come soon.
The Lab
/00-
11.11.21
AT3-21 Editorial Exploration
→
Early in the project with Ari, I took a look at some more editorial approaches– here's one of them.
The Lab
/00-
7.9.21
Salvaging a concept
→
Since a passion-project collab got scrapped, I've started working to salvage my work and repurpose it for some productive concept work. I've started live-streaming some of the process.
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections
Design Direction
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Design Direction
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Design Direction
Connections
Design Direction
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Design Direction
Connections
Design Direction
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Design Direction
Connections
[ Tag Deconstructing ]



‍
Design Direction
[ Primary Connections ]
Collaboration
[ Seconary Connections ]
Design
Interactive
Branding
Art direction
Graphic Design
JW.S
[ Seconary Connections ]
Design
Photo
Motion
Design
[ Seconary Connections ]
Graphic Design
Typography
Design Direction
Interactive
E-comm
Graphic Design
[ Seconary Connections ]
Design
Art direction
New Release
Typography
Editorial
Motion
[ Seconary Connections ]
Interactive
Design
Art direction
Graphic Design
Brand Content
Brand Strategy
[ Seconary Connections ]
JW.S
Desert
Graphic Design
Photo
Motion
Passion Project
[ Seconary Connections ]
Design
Exploration
Graphic Design
Art direction
Art
[ ! ] Notice [ ! ]
‍
This tag deconstruction tree is running up against entirely arbitrary CMS limitations. I Can't sort these nested CMS data points, and I can't display more than 5. There's often many many more that just aren't being displayed. Cool!

There's so much I'd like to do with this, but can't at the moment. I'm actively looking into ways to circumvent those limitations and expand upon this in a scaleable fashion.


– Management