M
D
Y24
T
↑  TOP  ↑
[ Close ]
× Tag Name
Design Direction
× Desc.
As you'd expect, leading a new direction in design (to various degrees)
× Last Updated
2.26.2023
Index
Design Direction
A High-level look of collaborative works.
Design Direction
[ desc ]
As you'd expect, leading a new direction in design (to various degrees)
[ Image coming soon ]
Catalog Items
Catalog Items
Catalog Items
Catalog Items
Catalog Items
Catalog Items
Catalog Items
Catalog Items
Catalog 
[0
0
]
Items from the J\V.s database of work
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
Design Direction
Goods
Design Direction
Goods
Design Direction
Goods
Design Direction
Goods
Design Direction
Goods
Design Direction
Goods
Design Direction
Goods
Design Direction
Goods
Design Direction
Works
Design Direction
Works
Design Direction
Works
Design Direction
Works
Design Direction
Works
Design Direction
Works
Design Direction
Works
Design Direction
Works
WoRks
[0
0
]
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Works  →
2024
 ]
Arcteryx
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Re-introducing a newer product category with more impact, and flagship products.
2023
 ]
Google (23)
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Developing the design direction for a future-vision project that had an emphasis on data organization and visualization.
2023
 ]
RTFKT
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
I'm not yet able to discuss the scope of this project.
2023
 ]
Ramp
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Working with Ramp to backfill various interactive design needs.
2022
 ]
Scab Shop
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Helping CTHDRL to brand a tattoo NFT project: Scab Shop.
2022
 ]
Singer
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Reusing a scrapped passion project for something productive (a 100% unofficial concept site).
2021
 ]
Sound.XYZ
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Developing a dynamic brand to help launch an innovative web3 music platform.
2019
 ]
Basic
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
A broad collection of internal projects that I worked on for BASIC as an employee
2019
 ]
JW.S
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Using my own brand as an opportunity to highlight JW.S abilities as an end-to-end brand partner.
2018
 ]
UA
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
2018
 ]
Union Bank
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Reinventing mobile banking in a few (long) days.
2017
 ]
Fila
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.
2017
 ]
Alo
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Art direction explorations + refining the purchase path as part of a site-wide redesign.
2017
 ]
Volcom
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Reviving the brand’s gritty roots.
2017
 ]
Kohler
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
2017
 ]
Heath
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Initial explorations into possible art directions and content strategies for a Heath site redesign.
2016
 ]
Beats
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Conceptual art directions, and strategic rethinks of Beats' online presence.
2016
 ]
Keen
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Quick art direction direction for Keen's new site that exemplified the brands quirky personality and focus on exploration.
2015
 ]
Nixon
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.
2014
 ]
Fox
Featured
Archive
Non-NDA'd
On-going
Upcoming
Archived
[ Desc. ]
Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Design Direction
DEltas
Delta
[0
0
]
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Delta  →
The Lab
/00-
5.13.22
DANC Graphical exporation
I've been going down the rabbit-hole of technical line workings for DANC. Everything about the brand and the world it occupies is technical, so it seems like a miss to not bring that into the design language.
Featured
New
Featured
New
[ Desc. ]
I've been going down the rabbit-hole of technical line workings for DANC. Everything about the brand and the world it occupies is technical, so it seems like a miss to not bring that into the design language.
jw.s
/00-
4.26.22
[ Desc. ]
Further developing the branding for a business partnership with DANC Surfboards Inc. Lots more to come soon.
The Lab
/00-
11.11.21
[ Desc. ]
Early in the project with Ari, I took a look at some more editorial approaches– here's one of them.
The Lab
/00-
7.9.21
Salvaging a concept
Since a passion-project collab got scrapped, I've started working to salvage my work and repurpose it for some productive concept work. I've started live-streaming some of the process.
Featured
New
Featured
New
[ Desc. ]
Since a passion-project collab got scrapped, I've started working to salvage my work and repurpose it for some productive concept work. I've started live-streaming some of the process.
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections
Design Direction
Connections