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All Rights Reserved JW.S® 2023
Los Angeles, CA
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My work as an independent Creative Director + Designer
Goods
Synthesizations of various skillsets in the form of products.
DELTA
A divergent stream of my creative consciousness.
Info
More information about me, and my work.
Catalog
A searchable database of all my creative works
Tags
Uniting disparate content via thematic commonalities
Index
The utilitarians view of the entire site.
Overview
Expore? learn what it's about
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[ 00-0 ]
intro
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[ 00-3 ]
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3d
AI Art
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Overview
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[ Sections ]

Archive

Content
[ 00-0 ]
Intro
↴
[ 00-1 ]
Collabs
↴
[ 00-2 ]
Catalog Items
RE:routing
[ 00-3 ]
Routing
↴
A repository of project work that's older ± slightly irrelevant.
I'm a bit of a pack-rat, what can I say? This is mostly irrelevant, but for what it's worth, formative to getting me where I am today.
ArchiveD Collabs
ArchiveD Collabs
ArchiveD Collabs
ArchiveD Collabs
ArchiveD Collabs
ArchiveD Collabs
ArchiveD Collabs
ArchiveD Collabs
Slightly dated, but formative projects in my early career.
As a means to show broader experience than what I'm currently prioritizing, these are projects that have diminished relevance in subject-matter or... they're just old.
[
2018
]
Harrods
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Conceptualizing ways to re-create Harrods elevated in-store experience online.
[
2018
]
Murad
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Some very quick n dirty art direction explorations for a Murad site design– focused on PDP.
[
2018
]
Under Armour
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
[
2018
]
Union Bank
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Reinventing mobile banking in a few (long) days.
[
2017
]
Alo
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Art direction explorations + refining the purchase path.
[
2017
]
Volcom
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Reviving the brand’s gritty roots.
[
2017
]
Kohler
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
[
2017
]
Heath
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Initial explorations into possible art directions and content strategies for a Heath site redesign.
[
2016
]
Beats
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Conceptual art directions, and strategic rethinks of Beats' online presence.
[
2016
]
Keen
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Quick art direction direction for Keen's new site that exemplified the brands quirky personality and focus on exploration.
[
2015
]
Nixon
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.
[
2014
]
Fox
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Featured
Archive
NDA
On-Going
On-Going
[ Description ]
Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Dustier Excerpts from the catalog.
A cross-section of the catalog consisting of work thats a bit older.
Explore Catalog  →
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
192
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Product
Goods
Project Work
Design
Fashion
Lifestyle
Interactive
5600K
Design
255
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Featured
Product
Goods
Project Work
A longer-form homepage for Beats that gets more into the long-form content stream
Design
Interactive
Art direction
E-comm
5600K
Design
64
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Featured
Product
Goods
Project Work
Exploring the role of color and overlap and how the page content might flow together.
Design
Interactive
Content Strategy
Design Direction
Art direction
5600K
Design
192
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Featured
Product
Goods
Project Work
Design
Interactive
Content Strategy
Design Direction
Art direction
5600K
Design
192
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
192
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Featured
Product
Goods
Project Work
Exploring a hero carousel idea that used a bit of overlap and relied on some custom cursory to pull off.
Motion
Design
Interactive
Design Direction
Fashion
3250K
Motion
192
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
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Featured
Product
Goods
Project Work
For some reason, I made my own Nixon watch.. entirely created in photoshop with shapes.
Compositing
Photoshop
Dark
5600K
GIF
Product
64
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Featured
Product
Goods
Project Work
A collection landing page that provides a bit of routing/product visibility, a bit of education, and a bit of inspiration.
Design
E-comm
Interactive
Design Direction
Art direction
5600K
Design
127
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Featured
Product
Goods
Project Work
Design
Interactive
Art direction
E-comm
Fashion
7750K
Design
64
false
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Featured
Product
Goods
Project Work
Design
Design Direction
Interactive
Dark
Automotive
5600K
Design
0
false
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Featured
Product
Goods
Project Work
Design
E-comm
Art direction
Exploration
Process
5600K
Design
Product
192
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
false
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Featured
Product
Goods
Project Work
Design
Fashion
Minimal
Interactive
Art direction
5600K
Design
Lifestyle
255
false
[ 
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Featured
Product
Goods
Project Work
My initial take on the homepage, trying to elevate the design language and convey more calm with more organic negative space.
Design
Fashion
Lifestyle
Interactive
5600K
Design
255
false
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
0
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Featured
Product
Goods
Project Work
Design
Art direction
Concepting
Content Strategy
Lifestyle
5600K
Design
127
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Featured
Product
Goods
Project Work
Brought on to help out with a product detail page for a new marquee product from Fox.
Design
Interactive
Design Direction
Content Strategy
Action Sports
5600K
Design
Active
255
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Featured
Product
Goods
Project Work
Super old, but still like this one as a navigational + editorial element. Might have to make a v2.0 of this..
Design
Interactive
Design Direction
Content Strategy
Action Sports
5600K
Design
255
false
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Featured
Product
Goods
Project Work
A super old concept frame for the PDP on the Nixon re-design. Trying to educate consumers on watch sizings relative to wrist size.
E-comm
Interactive
5600K
Design
192
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Featured
Product
Goods
Project Work
Exploring different instagram series end frames.
Design
Web Dev
Cinematic
Typography
Black and white
B&W
Design
127
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Featured
Product
Goods
Project Work
A very minimal and exploratory approach to talking about the agency.
Design
Design Direction
Content Strategy
Interactive
Art direction
5600K
Design
255
false
Routing
Routing
Routing
Routing
Routing
Routing
Routing
Routing
Routing
Routing
More.
more.
more.
Explore.
Explore.
Explore.
Routing to related content within the same parent category.
[ 00-0 ]
Overview
→
A high-level view of my work as a creative brand partner, and flex resource.
Learn More  →
[ 00-1 ]
Collabs
→
Developing strategic creative output with brands, agencies, and individuals.
Learn More  →
[ 00-2 ]
Services
→
A break-down of the services I offer, samples of said services, how I like to work, and what I like to work on.
Learn More  →
[ 00-3 ]
Catalogs
→
Want to get in touch about working together, or have a question about something else? Lets chat.
[ 00-4 ]
The Archive
→
Take a look through the older work thats not quite as relevant, but formative in getting me where I am.
[ 00-5 ]
Contact
→
Want to get in touch about working together, or have a question about something else? Lets chat.