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× Tag Name
Content Strategy
× Desc.
A discipline often glazed over by visual designers– formulating strategies around content to fit a broader narrative.
× Last Updated
1.9.2023
RElated tags
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Brand Content
Brand Strategy
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Content Strategy
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A discipline often glazed over by visual designers– formulating strategies around content to fit a broader narrative.
Catalog Items
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Catalog
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Items from the J\V.s database of work
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Catalogs  →
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Harrods_Homepage-v1.0
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Featured
Product
Goods
Project Work
The main homepage direction for the pitch. Simple with story telling moments in a minimal facade.
5600K
Design
Fashion
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Project Work
A broader motions study for the important load-in sequence.
7750K
Motion
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Project Work
A very minimal and exploratory approach to talking about the agency.
5600K
Design
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Project Work
Working on the active collection as an extension of the overall site framework that was recently established.
5600K
Design
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Came up with this in a day, but developed a system for hero product images to elevate social proof.
5600K
Design
192
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Project Work
Grids on grids. A moment in the tool kit to really leverage the deep library of brand content.
5600K
Design
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5600K
Design
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Project Work
A lookbook module that tries to leverage the Fila brand colors in interaction models/overlays.
5600K
Design
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Super old, but still like this one as a navigational + editorial element. Might have to make a v2.0 of this..
5600K
Design
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Project Work
Collage and texture.. playing a game off chicken with tackiness. Lots of things I'd do different, but don't feel it was too far off.
5600K
Design
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Project Work
An excerpt of a tabbed grid approach to seasonal releases.
5600K
Design
192
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Content Strategy
Goods
Content Strategy
Goods
Content Strategy
Goods
Content Strategy
Goods
Content Strategy
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Content Strategy
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Relevant Products from the store.
They may not align 1:1, but a secondary or tertiary connection might exist.
Shop Goods  →
¯\_(ツ)_/¯
[ Nothing here...yet ]
Content Strategy
Works
Content Strategy
Works
Content Strategy
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Content Strategy
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Content Strategy
Works
Content Strategy
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Works
WoRks
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Collaborations that fit the bill.
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Works  →
[00-
4
]
Singer
®
→
NDA
On-Going
On-Going
[ Desc. ]
Reusing a scrapped passion project for something productive (a 100% unofficial concept site).
[00-
3
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JW.S
®
→
NDA
On-Going
On-Going
[ Desc. ]
Using my own brand as an opportunity to highlight JW.S abilities as an end-to-end brand partner.
[00-
17
]
Harrods
®
→
NDA
On-Going
On-Going
[ Desc. ]
Conceptualizing ways to re-create Harrods elevated in-store experience online.
[00-
18
]
Under Armour
®
→
NDA
On-Going
On-Going
[ Desc. ]
Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
[00-
7
]
GStore
®
→
NDA
On-Going
On-Going
[ Desc. ]
Working as an embedded Design Director, I oversaw a team which was helping reinvent Google's global eComm experience.
[00-
8
]
Union Bank
®
→
NDA
On-Going
On-Going
[ Desc. ]
Reinventing mobile banking in a few (long) days.
[00-
13
]
Fila
®
→
NDA
On-Going
On-Going
[ Desc. ]
Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.
[00-
16
]
Volcom
®
→
NDA
On-Going
On-Going
[ Desc. ]
Reviving the brand’s gritty roots.
[00-
24
]
Kohler
®
→
NDA
On-Going
On-Going
[ Desc. ]
Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
[00-
19
]
Heath
®
→
NDA
On-Going
On-Going
[ Desc. ]
Initial explorations into possible art directions and content strategies for a Heath site redesign.
[00-
15
]
Beats
®
→
NDA
On-Going
On-Going
[ Desc. ]
Conceptual art directions, and strategic rethinks of Beats' online presence.
[00-
21
]
Keen
®
→
NDA
On-Going
On-Going
[ Desc. ]
Quick art direction direction for Keen's new site that exemplified the brands quirky personality and focus on exploration.
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Content Strategy
DEltas
Delta
[0
0
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↴
Updates
containing this tag.
The catalog is a repository of all my works, connected through various themes, topics, characteristics, verticals, etc.
Explore Delta  →
¯\_(ツ)_/¯
[ Nothing here...yet ]
Content Strategy
Connections
Content Strategy
Connections
Content Strategy
Connections
Content Strategy
Connections
Content Strategy
Connections
Content Strategy
Connections
Content Strategy
Connections
Content Strategy
Connections
Tag Deconstructing



‍
Content Strategy
[ Primary Connections ]
Brand Content
[ Seconary Connections ]
Asset Generation
Compositing
Photo
Motion
Video
Brand Strategy
[ Seconary Connections ]
JW.S
Desert
Graphic Design
Photo
Motion
[ ! ] Notice [ ! ]
‍
This tag deconstruction tree is running up against some arbitrary CMS limitations. I can't sort these nested CMS data points, and I can't display more than 5. There's often many many more that just aren't being displayed.

There's so much I'd like to do with this, but can't at the moment. I'm actively looking into ways to circumvent those limitations and expand upon this in a scaleable fashion.

– JW.S