JW.S ⌁ Tags

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My work as an independent Creative Director + Designer

Synthesizations of various skillsets in the form of products.

A divergent stream of my creative consciousness.

More information about me, and my work.

A searchable database of all my creative works

Uniting disparate content via thematic commonalities

The utilitarians view of the entire site.

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Re: Routing

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As a means to show the inter-connected nature of my work, I thought creating a system of tags would be the most promising option to organize the tangled network.

Organizing content via common traits, subject-matter, etc.

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Tags

[ Content ]

Re: Routing

My exploratory work into making different 3d assets/content.

Exploration

Asset Generation

Mock-ups

Leveraging AI to work through various concepts.

Art

Concepting

Compositing

Brand Content

Experimental

There's something profoundly interesting in abandoned man-made creations.. after nature has had some alone time with them.

Incidental

Outdoors

Travel

Photo

A fun genre that spreads throughout my photo and design work... sports.. with action. Kind of a weird name/distinction.

Outdoors

Surf

Danc

Art for albums. A free-form expression I tend to have a lot of fun doing.

Design

Concepting

Art direction

Graphic Design

Apparel.. aka clothing? Creative work done with apparel.

Product

Desert

Graphic Design

Works created for nothing more than its intrinsic value. A place to also break-down creative limitations often found in design.

Exploration

Compositing

Concepting

AI Art

wallpaper

A primary function of what I do. Crafting new visual styles and brand aesthetics.

Collaboration

Design

Design Direction

Graphic Design

JW.S

Asset Generation

A major soft spot for me. Not sure where it comes from, but I dont think it's going anywhere.

Design

Any time I mentioned what my current availability is for collaborations.

Update

Collaboration

Delta

Where the sand meets the sea.

Sea

Hawaii

South Bay

Los Angeles

Black and white

A homage to simpler times... or I'm trying to run and hide from grading stuff.

Photo

The other half of design– creating the needed content to design around.

Asset Generation

Compositing

Photo

Motion

Video

Helping brands navigate the strategic waters.

JW.S

Desert

Graphic Design

Photo

Motion

Projects, works and explorations that exist around branding work.

Design

Design Direction

Brand Strategy

Graphic Design

JW.S

I might have a penchant for dark and emotive images... but I gotta mix it up sometimes. It's mostly as a frame of reference/point of comparison so my dark images look darker?

Outdoors

Nature

Photo

Color Grading

The home state is going to be littered all over this site.

Outdoors

South Bay

Surf

Sea

Water

Work that feels... cinematic? A loose term, but for me its emotion > information.

Photo

Video

Color Grading

Dramatic

Davinci Resolve

Another instance where the sea meets land.. with more variability than just a beach. But still usually the beach.

Sea

Beach

Surf

Photo

Water

Mostly about color temperature, sometimes perceived temperature.

Cinematic

Photo

Dark

Lightroom

Color Grading

Working with others to create something together we couldn't have created apart.

Design

Interactive

Branding

Art direction

Graphic Design

The act of adding/editing color to various ends– primarily adding or refining the emotional content of an image or video.

Lightroom

Photo

Black and white

Cinematic

Photo shoot

Lots of my stuff skews to the emotive side of things (photos/vidoes atleast), but this stuff is a bit more vibrant.

Photo

Color Grading

Graphic Design

Combining a lot of different imagery, shapes and light painting to make various... things. Assets for projects, device mock-ups, album art, etc.

Design

Art

Art direction

AI Art

Conceptualizing in different forms– from concept art to broader story-telling.

Exploration

Compositing

Content Strategy

A discipline often glazed over by visual designers– formulating strategies around content to fit a broader narrative.

Brand Content

Brand Strategy

Work of various types done for album covers. Typically on the more experimental side of the spectrum.

Music

Compositing

Design

Exploration

Creative Direction

Setting the creative tone either within an existing brand or (more often) crafting a new one.

Collaboration

Design

Design Direction

Art direction

Branding

The man, the myth, the legend. Long-time friend, biz partner and master shaper out of Hermosa Beach, CA.

Danc

Surf

South Bay

Los Angeles

MIke Siordia

Danc, of Dan Cobley, is a maker of magical surfboards. It is also a JW.S partnership in it's infancy. Stay tuned.

Dan Cobley

Surf

South Bay

Los Angeles

California

It's a vibe, I dunno what else to say. I have a penchant for going dark with things.

Color Grading

Cinematic

Photo

Cold

Dramatic

Davinci Resolve

When I'm messing around with DR for various color grading applications and explorations.

Cinematic

Video

Color Grading

Things from within, or related to DELTA®, and divergence stream of my creative consciousness.

WIP

Design

Photo

Video

Process

Being from the coast, I have a strange affinity for these large areas mostly absent of water.

Bright

Photo

Outdoors

Terra

Abandoned

Art made with a purpose or objective in mind.

Graphic Design

Typography

Design Direction

Interactive

E-comm

Design Direction

As you'd expect, leading a new direction in design (to various degrees)

Collaboration

JW.S

Design

Graphic Design

Motion

Content containing devices as added means of providing context and somehow legitimizes them.

Compositing

When Im pushing the edges a bit and gettin weird with it. My favorite.

Design

Design Direction

Graphic Design

Art direction

Album Art

Things that appear rather evocative.. the opposite of serene.. you know, dramatic.

Cinematic

Photo

Lightroom

Video

Color Grading

Interactive websites made to sell shit. Ive done a good bit of it, but I feel it's best left to templates these days.

Interactive

Design

Art direction

Those times that I got out of the interactive pen, and played around in the physical world.

Design

Graphic Design

Art direction

Print

Typography

When Im off trying new things... and this is just the way she goes. Sometimes she goes, sometimes she doesn't.

Delta

Lab

The messier, yet most fun part of the creative process where I feel out the edges.

Experimental

Process

Fashionable tings.

Design

Lifestyle

Art direction

Branding

My primary tool of creation at the moment.. designing for web, print, etc.

Design

Resource

Tools

Stuff thats got the feels of the films.. or atleast I tried for them to.

Photo

Cinematic

Color Grading

Lightroom

Some work around creating fonts, type.. things of the like

Product

Typography

Design

At some point a collection of trees becomes a forest.

Outdoors

Photo

Terra

Dark

Cold

Playlist

Resource

Another broad category that encapsulates most of my design work.

Design

Art direction

New Release

Typography

Editorial

Things originating from Hawaii. Shoots brah.

Surf

Sea

Waves

Tropical

Warm

One of my favorite places on earth. A small island that feels immensely vast and impressive.

Photo

Outdoors

Dark

Coast

Mountains

The byproduct of going through life like Mr. Magoo. Things I came across or created that weren't planned, and largely by happenstance.

Photo

Design

Anything that is interactive in some capacity. A broad category that lives at the core of a lot of my work.

Design

Figma

Software

Anything related to happenings around Jon Way Studio.

Design

Photo

Motion

A good friend and south bay shaper making rad stuff.

Surf

South Bay

Photo

Photo shoot

Los Angeles

Some tinkering to push the edges of my creative comfort zones. Definitely doesn't always work out the way I hope.

Photo

Design

Process

Exploration

Experimental

Bodies of water, surrounded by land.

Terra

Water

Photo

Outdoors

Another catch-all category that accounts for half my photo work.

Terra

California

Iceland

Photo

Work that focuses largely on layout and structure. Editorial in nature, but present in all mediums.

Design

Editorial

Photos of people, but not portraits. People as they are.. you know, in their lives.

Photo

Surf

People

Portrait

My editing software of choice... by default. Its a love-hate thing really.

Color Grading

Photo

Print

Cinematic

My way of trying to give back by sharing insights, showing process, providing feedback, and answering questions.

JW.S

Times when I let the shutter drag. Slowing things down to reflect some of the motion of the moment.

Photo

Print

Dramatic

Lightroom

Things originating in + around the Los Angeles area.

California

Urban

Photo

From blown shots to a Surfers Journal spread. It's been a long ride with Little Mike.

Surf

South Bay

Danc

Sea

Los Angeles

A main man from home who I've spent a good bit of time shooting.

Surf

South Bay

Los Angeles

California

Sea

The ethos that pretty much every designer adopts: Less is more.

Design

Modern

Art direction

Stuff that I can't figure out what else to do with that sorta escapes categorization.

Exploration

Experimental

Anything dealing with mobile devices– things like mock-ups, designs, apps, etc.

Design

Mock-ups

Interactive

Devices

PSD composites of photos, light painting, shapes, etc. to show media in context of devices, locations, etc.

Product

JW.S

Photoshop

Figma

Minimalism and geometric at its core. None of the funny business.

Urban

Design

Photo

Branding

Art direction

Putting design into motion, both in UI and to more expressive ends.

Interactive

Design

Art direction

Graphic Design

Brand Content

Really big mounds of dirt and rock.. maybe some trees on there too.

Photo

Terra

Outdoors

River

Forest

An area where my interests and taste still surpass my abilities... so Im working on this mostly in the background still...

Exploration

Outdoors

Travel

Photo

Terra

Sea

You know, things that were released... newly?

Product

JW.S

Concrete jungle, where dreams are made of.

OOH aka Out of Home.

Poster

Branding

Not quite collabrs, but not random doodles. Original products of different sorts?

Product

JW.S

The places beyond the door. Which should be just about everything.

Terra

Landscape

Photo

Desert

Nature

Pacific North West... one of my favorite places to go explore.

Photo

Dark

Cold

Forest

Mountains

It hasn't happened much (yet), but design of product packaging.

Graphic Design

Product

Design

Partnering with different brands to help develop (and realize) long-term creative development.

Collaboration

Design

Brand Strategy

Branding

Passion Project

Things done for the fun ± the love of it (and not the love of money).

Design

Exploration

Graphic Design

Art direction

Art

Imagery that contains a varied focus on people as included subject matter.

Portrait

Photo

Lifestyle

I generally loathe talking about myself, but this is stuff about me. Updates, availability, happenings, etc.

JW.S

A broad category that encapsulates my all the different facets of my photography work.

Photo shoot

Water Photography

Sea

Terra

Water

Instances of creating content for partners and brands.

Brand Content

Photo

JW.S

Color Grading

Passion Project

A creative application that peaked with CS6, and since fallen victim to product manager's bloat. RIP.

Compositing

Art

Concepting

Product

Lines that turn into pipes... in a line... yea. A place where even 'aloha' gets bodied.

Surf

Hawaii

Sea

Waves

Warm

A curated and thematic collections of tunes.

Music

Inspiration

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[ Primary Contact ]

hi@jonway.studio

[ Next Availability ]

Jan '24

[ Prioritizing ]

Full-time, Branding Collabs

[ Current Location ]

Los Angeles, CA

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An overview of my alternative means to enable organic exploration, and discovery of my works.

The primary database of my work, powering content across the site via extensive metadata.

Thematic organization of different catalog items– meant as a jumping off point for navigating the catalog.

The pocket-protector version of exploration of the site, organized in a hierarchical list.