JW.S All Rights REserved
33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
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*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
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74 87 46 83
4A 57 2E 53
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112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Branding
Branding
[ Desc. ]
Collection of work specific to branding: the process of, explorations, scraps, etc.
033.8622°118.3995°
unaffiliated
Exploring badging applications on totes.
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Looking at ways of positioning the new MP initiative relative to the parent Brand and how it can flex.
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A breakdown of the primarily layers that drive the core of the design.
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Slapping the key art on the billboard
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A style frame created using a combination of background texture and distorted type work for a 'mixed media' approach.
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I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)
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Final cover designs for the pitch book.
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My name and potential direction for an NFT marketplace brand. The duality of the name in the NFT space always felt right to me.
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Leveraging brushed type and components to create dynamic background texture based on the type.
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Sample application of masking combined with color blocked lower-third.
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Slide from the brand guidelines to establish rules/logic around rotation of the 'N' within masking, and why.
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Did you even brand if you dont have some swag to show for it?
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Quick poster exploration to test the edges of what colors would potentially makes sense before establishing a system.
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Expanding the mark application to type load-in. (Motion credit: Study Hall)
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If JW.S had a raw material, what would it be? I thought something kinda like this.
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Looking at the possibility of layerings as a motion motif to establish, speaking to intensity and amplification.
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Looking a different applications of the Scab wordmark.
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An example of all brand elements coming together– mark, color, typography and BG type texture.
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Exploring a system of bit crushing and distortion filtering to bring the mark to life.
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A more minimal and bold business card direction.
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The specs on the mark's design and proportions.
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Some badge ideation for DANC, since there are no shortage of badge applications with surfboard design.
unaffiliated
Showing a sample insta grid to give a rough idea of how to apply the branding to varying degrees.
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A High-level look of collaborative works.
Graphic Design
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Typography
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Editorial
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Art Direction
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Branding
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Interactive
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