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33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
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Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
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74 87 46 83
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WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Filters still a WIP.. not fully functional yet.
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Playing off the playing card concept of NFTs.
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The idea was nice, the execution wasn't. Kinda smacks of a JC Penny ad in my head for some reason.
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Brand concept for XYZ applied to a storefront mock-up. More about this soon...
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Slide from the brand guidelines to establish rules/logic around rotation of the 'N' within masking, and why.
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All I can say is... edibles do some interesting things to interactive design ideas. A concept for oversized hover states that overlap.
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A beach that goes... forever?
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Breaking down the primary word mark construction and safe space.
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The Scab wordmark in the wild at SXSW.
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Bold color, bold type.. wrong hierarchy. Could be a good secondary promo, but downplays the art too much.
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A lock-up that was scrapped although I liked the layout– had some subtle vintage automotive design vibes.
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An excerpt from the blog to show some of the toolkits.
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Another album cover composite using one of my photos of a wave at sunrise as the base color/texture.
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Letting the flag fly.
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A composite done using one of my long exposure shots of a wave as a texture/color foundation
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Embracing the symmetry and in geometry of the frame.
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Maybe one of my favorite shots of all time of Jake Maki on a meaty double-up at Cloudbreak. Insanity.
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Sample poster mock to give a broader sense of the M.P brand.
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Exploring ways to promote the musical portion of NØ–ISØ curation.
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A personal fav of the posters, but was nixed from the final selections.
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Packaging mock-up for the desk. Saran wrap for the distraction
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Some templates for the JW.S social channels.
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I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.
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Another spread that plays around with legibility and maximizes negative space in organic ways.
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Created with code in Webflow so the type projections would switch. Meant to blur the lines between the two (literally and figuratively)
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The current design for the mellow playlist.. this caption might not age well, so I'll apologize for that now.
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I wanted a way to have visibility into the thumbnails via a toggle to go between icons and imagery.
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Long lines from the sun peaking over the Na Pali coast.
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Simple type inset and masking for a possible about page
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A very minimal and exploratory approach to talking about the agency.
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An unconventional look at how BBD could leverage topics and their cultural relevance.
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Some explorations around DANC branding for social applications.
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Another direction that leveraged an existing idea to make a face from vive, but making it more playful and bold.
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A calm-ish moment in a wild city with some sorta dystopian vibes sprinkled in.
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While most of the browsing it pretty exploratory.. gotta have the utilitarians option in a grid view.
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While simple in design, implementing a non-intrusive yet apparent quick shop functionality was kind of heavy development lift.
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Displaying the uncut sheet in a one-off mock-up created for it based off my office.
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Leaning into the poster board. Post all bills, and mask it out.
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Dodging sets out at Cloudbreak can be interesting, especially around Shishkabobs.
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A set coming through at Cloudbreak.. trying to handhold a 100-400mm lens on a rocking boat.
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Final cover designs for the pitch book.
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A 'bento box' style overview of the initial direction at a high-level, showing the logo and sample mask applications.
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A loose vibe-type style frame, I've come to learn almost everyone has appropriated this image.
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Exploring a system of bit crushing and distortion filtering to bring the mark to life.
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033.8622°118.3995°