JW.S All Rights REserved
33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
NExt Availability:
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*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
*HTM STS
*HTM STS
*HTM STS
*HTM STS
01001010 01010111 00101110 01010011
74 87 46 83
4A 57 2E 53
.--- .-- .-.-.- ...
112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Branding
Branding
[ Desc. ]
Collection of work specific to branding: the process of, explorations, scraps, etc.
033.8622°118.3995°
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The Lab
The Scab wordmark in the wild at SXSW.
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Slide from the brand guidelines to establish rules/logic around rotation of the 'N' within masking, and why.
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Sealed, signed, and delivered.
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A style frame created using a combination of background texture and distorted type work for a 'mixed media' approach.
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Other ways the mask could be used graphically to be more of a teaser, or subdue media focus in a layout.
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Basically sums of the brand I created when working with CTHDRL on Sound.XYZ
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Additional explorations into heroing things like DLC content.
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Another version of the SV mark
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Sample application of masking combined with color blocked lower-third.
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Sample poster promo leveraging the masking as more of a framing background element.
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Stacks on stacks of business cards using a more reductive yet bold approach.
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A highly textured style frame leaning into the tracing paper vibes, etc.
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Final cover designs for the pitch book.
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If JW.S had a raw material, what would it be? I thought something kinda like this.
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While very on the nose, I was rather keen on this direction. Alluding to sound waves and it being a platform to monetize music for artists.
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I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)
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Sample poster mock to give a broader sense of the M.P brand.
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A hero application, and how to use the framing as a narrative element.
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An excerpt of some brand standards for JW.S
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Did you even brand if you dont have some swag to show for it?
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An example of a social post. Whenever its anything music related, it's most always RTJ.
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The Lab
Finally made a concerted effort to pull together that schizophrenic branding into something more cohesive.
unaffiliated
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The Lab
Using the mark as a textural element to drive focus.
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A High-level look of collaborative works.
Graphic Design
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Typography
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Editorial
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Art Direction
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Branding
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Interactive
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