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33.89159˚N, -118.3951˚W
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Design @ Shopify  //  Founder/Ecd @  ▊▊▊▊▊
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
*HTM STS
*HTM STS
*HTM STS
*HTM STS
01001010 01010111 00101110 01010011
74 87 46 83
4A 57 2E 53
.--- .-- .-.-.- ...
112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
Index
Overview
[ Close ]
Works
Goods
Delta
Info
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[
0
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A Los Angeles-Based Creative Director and designer, specializing in strategically progressive branding + interactive works.
Creative Director
Independent
Founder/ECD
▊▊▊▊▊ (COming early '26)
[ JWS-Mini-reeL_25.mp4 ]
Launch it
033.8622°118.3995°
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The hero IMG for the initial launch of the Hangyaku playing card deck.
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Exploring an animated mask technique to overlay a brand hit.
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Winter in Yellowstone brings some diametric forces together.
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Breaking out of the traditional 16:9 aspect ratio to lean into the editorial vibes, and use content as a transitional element.
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While very on the nose, I was rather keen on this direction. Alluding to sound waves and it being a platform to monetize music for artists.
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Dan doin a bit of planing, and always the best stuff to shoot. Stuff flyin everywhere.
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Another album cover composite using one of my photos of a wave at sunrise as the base color/texture.
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A set coming through at Cloudbreak.. trying to handhold a 100-400mm lens on a rocking boat.
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BIlly Kemper (I believe) on a real late drop out at pipe.
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I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)
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Brand exploration for Scab.. looking at a (now) scrapped combination of a type lock up and blending with asset treatment.
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Playing with repetition and rhythm as part of an RFP response. Done very quikcly
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Based on some of the symbols/insignia from different instruments.
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Sample poster mock to give a broader sense of the M.P brand.
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An art concept for ways to display the air pods... that nobody asked for.
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An exploration of how I could use a motion motif to animate something like a venn diagram.
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While most of the browsing it pretty exploratory.. gotta have the utilitarians option in a grid view.
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One of my all time fav shots, and stoked to have it of the homie Mike, and around home. Featured in a spread in TSJ.
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A style frame direction exploring tons of organic overlap. The MP mark I created was meant to be emblematic of that as well.
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Some badge ideation for DANC, since there are no shortage of badge applications with surfboard design.
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A rough idea for a homepage design direction and content strategy.
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Letting go and getting a bit weirder with type.
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Something about this always strikes me as a still life– it almost feels staged. Kinda weird, but I'm here for it.
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A rough proof of concept showing a scroll concept the features products with brand content and category-wide tech features.
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A calm-ish moment in a wild city with some sorta dystopian vibes sprinkled in.
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Sealed, signed, and delivered.
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A lone explorer along the beach pretty much everyone goes to when they're in Iceland.
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One of those double-up tings out at Cloudbreak.
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An old art board concept for a collaboration with Album that never quite materialize, where all designs were based on my photos.
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One of the most spontaneously hawaiian moments, happening out of nowhere.
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Packaging mock-up for the desk. Saran wrap for the distraction
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Who doesn't love lighthouses in the fog? Definitely not me, this my vibe.
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Editing error leads to a bit of a surrealist color grade, and personal fav.
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One of those rare calm sunsets I happened to be out swimming for.
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One of those shots you cant really expect around LA. Fijian water clarity is something else.
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Perfect example of Mr. Magooing into a shot. Flipped a u-turn passing it, and the light just kept getting better.
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Different applications of the pattern with various media.
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Finally made a concerted effort to pull together that schizophrenic branding into something more cohesive.
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Part James Turrrell, part Stranger THings, part Blade Runner...? Having fun withs some compositing.
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Porting cassette vibes to a square CD format for a playlist design concept.
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A mock-up to hint at an upcoming poster one-off thats' been churning slowly in the background.
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Somewhere under the rainbow... in the Icelandic highlands.
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A common site in the South Bay, with not so common conditions.
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Long lines from the sun peaking over the Na Pali coast.
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Mike with the first iteration of his signature model.
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Explorations in extending the brand to some additional touchpoints