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33.89159˚N, -118.3951˚W
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Design @ Shopify  //  Founder/Ecd @  ▊▊▊▊▊
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
*HTM STS
*HTM STS
*HTM STS
*HTM STS
01001010 01010111 00101110 01010011
74 87 46 83
4A 57 2E 53
.--- .-- .-.-.- ...
112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
Index
Overview
[ Close ]
Works
Goods
Delta
Info
.
[
0
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A Los Angeles-Based Creative Director and designer, specializing in strategically progressive branding + interactive works.
Creative Director
Independent
Founder/ECD
▊▊▊▊▊ (COming early '26)
[ JWS-Mini-reeL_25.mp4 ]
Launch it
033.8622°118.3995°
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A mojave liquor store, en route to catching sunrise at the dunes.
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Mt. Whitney sunrises never get old.
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Blog listing and trying to keep it nice n airy.
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A composite done using one of my long exposure shots of a wave as a texture/color foundation
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An early motion exploration of the visual motif. (Vid Credit: Study Hall)
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Did you even brand if you dont have some swag to show for it?
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Masking, bold type, color, and in this instance some illustrative elements, to hero various characters in the game.
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Looking at how the branding could co-exist as a secondary element to the game's characters
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blmrs-HW_cover-mock
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Final cover designs for the pitch book.
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More of a vibe check to understand the appetite for more complex interactions mixed with more reductive editorial splits.
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Playing around with the idea of the symmetry between the 5 and S.. a stretch but kinda works?
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Water bubbles in the water flowing underneath a stream covered in a thin layer of ice. Love this one.
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Look at ways of animating in a heavy handed gradient overlay.
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Final design of the about page. I wanted to push this a bit more, but landed here due to responsive issues and Ari's push for simplicity.
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Capturing an unexpected moment of serenity for someone amongst the beautiful chaos of a dust storm.
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A small excerpt of art directions/explorations done for the Hangyaku project.
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Simplicity and bold colors have home with Fila for sure.
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Showing a sample insta grid to give a rough idea of how to apply the branding to varying degrees.
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Another of those unplannable moment roaming around Chinatown.
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Getting weird with some editorial interactive design bits.
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An art direction exploration for BASICs new site. Bring serifs back and look at stretch/drip via WebGL on scroll.
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SoundXYZ_Wordmark-filtering2
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Exploring a system of bit crushing and distortion filtering to bring the mark to life.
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A clip from the top of Gulfoss.. really not much needs doing when you go there.
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The flatness of the lake always stood out to me. Not to mention the highlands scenery.
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Pushing the colors on a sunset shot to some calmer, surreal realms.
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An example of all brand elements coming together– mark, color, typography and BG type texture.
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A sticker mocked-up on Dans old van. Had to make sure it fit his vibe.
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A super miniature ice cave... in a iceberg washed ashore. Is that still an iceberg?
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Showing some of the variations baked into each character to help work through legibility in latin/kanji legibility.
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A sample design of box art the shows how the logo would co-exist with other brand elements and key art.
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Displaying the uncut sheet in a one-off mock-up created for it based off my office.
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Looking at ways to tease out the new brand update, and inadvertently made the site's new pre-loader.
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JWS_2023_Store-Mock
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A mock-up for one of the what very well might be the new JW.S mark for 2023.. and beyond?
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Looking at ways of positioning the new MP initiative relative to the parent Brand and how it can flex.
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Vintage feels around the golden gate, watching some fun little ones come through
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That water on the ground is from huge waves crashing over that far wall. Def didnt expect this to be the fav shot of the am.
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One of those days with waves AND great water clarity.
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One of the first extensions of the brand to look at player profiles– pulling from cues of old trading cards with the framing.
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Idilic in perception, chaotic in reality.
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One of many bits of the editorial tool kit and exploring compositing techniques to make content more ownable.
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A highly textured style frame leaning into the tracing paper vibes, etc.
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A broader motions study for the important load-in sequence.
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A bit of calm amongst the craziness at Ke Iki.
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Layout exercise on ways to bring the masking element in in a balanced way given it's dynamic layout.
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If JW.S had a raw material, what would it be? I thought something kinda like this.
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Stacking up face card designs and hinting at a focus on usability.. even with a crazierr design.
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Geometric forms against the backdrop of free-flowing and perceptively endless dunes.