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33.89159˚N, -118.3951˚W
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Y25
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Currently
Independent Creative director, Founder/Ecd @  ▊▊▊▊▊
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////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
*HTM STS
*HTM STS
*HTM STS
*HTM STS
01001010 01010111 00101110 01010011
74 87 46 83
4A 57 2E 53
.--- .-- .-.-.- ...
112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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[
JWS_Styleframe-technic
]
Early explorations in how the 2025 JWS brand exists and is applied to something like a landing page.
[
no-iso-playlist-6-alt1
.JPG
]
Playing around with the concept of up close and pulled back perspective allowing me to hide things in plain-sight.
[
Harrods_Homepage
.JPG
]
A compiled homepage to show the high-level flow and story-telling.
[
Ari_About-1
.JPG
]
Final design of the about page. I wanted to push this a bit more, but landed here due to responsive issues and Ari's push for simplicity.
[
Fila_AD-grid-1
.JPG
]
An excerpt of a longer page, showing a more minimal and editorial layout of product.
[
Scab_pamphlet-1
]
Sealed, signed, and delivered.
[
ISOKO_PDP-connections
.JPG
]
Showing the related products via a layout that utilizes overlap that closely ties them together.
[
Redacted-Styleframe-156
]
A style-frame for [redacted].. exploring layers, masking and texture.
[
ari_exploration1
.JPG
]
Heavy FPO usage to show potential of a paper bleed-through effect, given Ari's ability to pull it off.
[
JW.S_apple-tv_Promo-1
]
[
UA_RFP_styleExplorations_01
.JPG
]
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
[
JWS_burn-brand-book-23
]
A brand book that's seen better days.
[
JWS_Fig-Mo-001_V1
]
The hero image for the new product release, JWS_Fig-Mo-001.
[
Hangyaku_poster_23
.JPG
]
A one-off poster I had created for the Hangyaku poster that was probably a little too wild to ship.. but I always like it.
[
Evinetta_007
.JPG
]
Pulling into to tight details and designing to further drive focus.
[
ledger_MP_logo-specs
]
The specs on the mark's design and proportions.
[
Scab_Style-frame-06
]
Leveraging FPO content in looking at ways of representing the human body, and subtly designing over it.
[
Heath_Homepage_Desktop_v1.2
.JPG
]
Catalog page leaning into paneling and open space, taking color cues from their product and studio.
[
Lost-Sole-Poster_exp-024
]
Exploring varying forms of visual dissonance.
[
soundxyz-teaser
]
I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)
[
danc_Ideation_lock-ups
]
Some badge ideation for DANC, since there are no shortage of badge applications with surfboard design.
[
JWS_Wallpapers_NYC-001
.JPG
]
Promotional mock-up for the NYC 001 wallpaper pack.
[
SV-Banner-02
]
An example of all brand elements coming together– mark, color, typography and BG type texture.
[
NFX-SPRT_OOH-Billboard
]
Showing potential OOH opportunities to combine campaign messaging and supporting IPs.
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