/0 – XX/
NØ–ISØ
Playlist
(What it is)
A JW.S, multi-genre playlist of auditory inquest. Updated regularly. Spotify for now.
×
JW.S (LOADING)
Collabs
(Description)
Some featured collaborations, across multiple mediums and skillsets. In no apparent order, and (hopefully) updated regularly.
(Filter by Type)
(Coming soon)
× Marketing
× Strategy
× Art Direction
× e-comm
× branding
Originals
View ALl
(Description)
Varying syntheses of my photo, design and technology. Spanning digital products, productivity tools to personal experiments and exploration.
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(
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J\V.S TV App
AN
ambient
showcase
of
my
photo
content
Updated
Regularly
In
             high
Definition.
J\V.S®
01:132:1125
J\V.S®
01:132:1125
(material)
Matte Paper
(description)
An ambient showcase of my photo work— updated regularly in hd (+ it's free).
** Purchasing this app is entirely optional and purely a show of support. The app is available for free in the TV App Store**
Screensaver Teirs
Price
↳ 
$ 3.99 USD
   This is a pre-order  
Available
Also available for licensing. (Please include a link of the image(s) you have in mind.)
JW.S 01389514354
J\V.S TV App
Photo Detail
Inspo Frame
Inspo Frame
INTRODUCTION
An 8-part poster series to high—light the latest ALT–C build, Evinetta.
(Collab Details)
This is A Poster series That showcases the evinetta build from the master saucier of spice, Ash Thorp (+ a team of insanely talented individuals). With a blanks-slate directive going in, I was asked to make posters of various styles that showcase the car from their short film 'Evinetta'. with A selection of beauty shots at my disposal, I created a set of eight posters, which skew more minimal/simplistic in their design to remove distractions from what's really important here: evinetta.
One poster will be released per day, and will remain for sale for an indefinite amount of time (as of writing this). And a Major major shout out to main man ASh Thorp for the opportunity to jam on these– I haven't had this much fun designing stuff in a long while.
(In Ash's Words)
We designed this car around the incredible 1970's Ferrari Berlinetta concept designed by renowned Pininfarina.  We thought it would be a unique concept to combine the past with the present and package it together as a hybrid. The Evinetta is propelled by a Tesla Model S powertrain with active ride suspension, custom wheels, and a chassis and interior bits from a Porsche RSR.
If you haven't had the chance to see the film, I highly recommend checking it out– it's really quite amazing what a relatively small team was able to achieve between the build and the film to showcase it. Here's the film if you haven't seen it:
(EVINETTA PROJECT CREDITS)
×
Director
Ash Thorp ↗
×
EDIT + GRADE  
Ash Thorp ↗
×
SCORE  
Pilotpriest ↗
×
TALENT  
Sam Allen ↗
×
CINEMATOGRAPHY
Ash Thorp ↗
×
SOUND DESIGN  
PALAI ↗
×
SCREEN GRAPHICS
Peter Clark ↗
/ Info
(Images Included)
×
400±
×
100s Cued
(Image details)
×
300dpi
×
Full-Res
×
Encrypted
×
Pushed dynamically
(Delivery Method)
×
Direct download
(JPGs)
×
.zip → .dmg file
(coming soon)
(optimized for)
×
Mac OS only
×
10.13 or newer
(General/Questions)
(Orders/Licensing)
About

This screensaver consists of a wide range of my photo work, displayed in HD. The repository of images it pulls from will be regularly updated with new work, and it will push dynamically to your device. In general I'm very protective of my work, but this screensaver uses encryption to protect my images from being pirated, so I can confident distribute high-res imagery.

Many people have only experienced my work in the diminutive form-factor that is Instagram™, so this also gives them a chance to see more. There will also be shots that just don't work on instagram, but will be found in the screensaver.

We also recently added the ability for you to control what categories you'd like to see. (Not everyone likes surfing as much as me, I get it). Here's a list of the current categories.

×
Surf
×
Terra
×
Incidents
×
People
×
Warm
×
Cold
×
Sea
×
Black and White
×
Local (South Bay)
Free? Paid?
Invest? huh?

While I want to keep this product free, I want to continue to improve it with more features, more reliability, and more exploration. Unfortunately all that costs money– including hosting/distribution, and hiring additional developers to help to make it happen. As a way to potentially offset those costs and enable further development, there's an option to invest via paid options.

At the moment, running it for free isn't going to put me out on the streets, so if you enjoy it but you don't have the funds to support it right now, thats ok. Please dont stress, I'm not.

*For some insight, some possible additions/improvements I'm looking at are ways to integrate video, and my designs.

Version
History
(Version 1.3.1)

A couple house keeping bugs with this one. The screensaver is fully compliant with Big Sur and M1 chipped Macs. A small by-product is that the screensaver will continue to show as you enter your password after being away (previous version would show system default images). Another big fix is the way random images are shown– the full catalog of images will play through before you see a repeat of an image.

(Version 1.2)

We added the ability for you to choose which categories you'd like to see. All images are now tagged, and you can control what you'd like to see. I have a penchant for dark and moody images, but maybe that not your thing. Or maybe you think surfing is dumb. Thats alright– you can create your own little safe space.

I also went through and re-edited ALL images. After doing some testing on various screens, it became clear there was some gross stuff going on with many of the images (odd color banding, odd coloration, over-saturation, weird contrast, and over-bearing grain). I do use the screensaver myself to regularly look at things to improve.. so there will be regular re-edits.

(Version 1.1)

A couple minor bug updates, nothing too major. Presentation is bare bones, but it works!

Donate

Enjoy the (JW.S) Screensaver? Please consider donating to my Patreon to further its development (done by my brother). I have a lot of ideas for ways to make this better/ more visually interesting, and a better experience for you, the user. There's only so much that can be done with regards to functionality... it is a screensaver after all.. but visually I think we can do some pretty cool stuff.

Beyond the time spend exporting, tagging, and uploading– there are costs associated with hosting this service. It's not breaking the bank, but its just another thing in a long list of services. So the screensaver will remain free, but as it scales, it might need to be more dependent on donations.

/ Info
(ICurrent Catalog)
×
±400 Images
×
100's Cued
(Image details)
×
300dpi
×
Full-Res
×
Encrypted
×
Pushed Dynamically
(Delivery Method)
×
TV App Store
(Compatibility)
×
TVOS 12.0 or later
(General/Questions)
(Orders/Licensing)
( B → 001 // 003)
So, What
is it?

Don't have enough room for a print? Don't want a print? Well, this app can turn your TV into a lot of prints. The app pulls from a repository of high-res images that is constantly being updated, and then pushed dynamically to the app.

This app consists of a wide range of my photo work, viewable in HD, and will be expanded upon semi-regularly. Most people experience my work in the diminutive form-factor that is Instagram™, so this will give a chance to see more details at a much larger scale. There's also some shots that just don't work on instagram, but will be found in the app.

At the moment, Apple doesn't allow third party apps to be set as screensavers– unfortunately you'll have to go into the app every time you want to use it. It's not ideal, but what can you do. If that ever changes, I assure you we'll start working on implementing that feature... don't hold your breath though.

Free? Paid?
Invest? huh?

While I want to keep this product free, I want to continue to improve it with more features, more reliability, and more exploration. Unfortunately all that costs money– including hosting/distribution, and hiring additional developers to help to make it happen. As a way to potentially offset those costs and enable further development, there's an option to invest via paid options.

At the moment, running it for free isn't going to put me out on the streets, so if you enjoy it but you don't have the funds to support it right now, thats ok. Please dont stress, I'm not.

*For some insight, some possible additions/improvements I'm looking at are ways to integrate video, and my designs.

( B → 002 // 003)
Version
History
(Version 1.1)

After some initial bugs in 1.0, 1.1 fixes a few things.. thats it really. There's still an issue with aspect ratios... this drives me bananas, and hopefully is something we'll release an update for sooner than later.

As a side note, the TV app does not support the same categorization filtering that the screensaver does. It's a bit more of an undertaking in tvOS... if there's enough demand/Patreon support (ahem), we might be able to make this make this happen.

/ Info
(What it includes)
×
folder structures
×
file naming
(Image details)
×
300dpi
×
Full-Res
×
Encrypted
×
Pushed Dynamically
(Delivery Method)
×
.zip file
(Compatibility)
×
Any computer
(General/Questions)
( B → 001 // 003)
So, What
is it?

When starting a new design project, staying organized is key– both for efficiency when working on a project, and finding things postmortem. After years of working within a lot of different systems and exploring my own, I feel like I've settled on a system.

This 'Project Template' contains:

×
A structure of folders that organizes content of all types
×
Organizes rounds of work (including exports)
×
organizes exports
×
everything is organized for ideal hierarchy/order when sorted alphabetically
×
file/folder naming conventions for each type of content
×
explanation of benefits for naming conventions, and alternatives with their respective benefits.

At the moment, Apple doesn't allow third party apps to be set as screensavers– unfortunately you'll have to go into the app every time you want to use it. It's not ideal, but what can you do. If that ever changes, I assure you we'll start working on implementing that feature... don't hold your breath though.

( B → 002 // 003)
Version
History
(Version 1.1)

After some initial bugs in 1.0, 1.1 fixes a few things.. thats it really. There's still an issue with aspect ratios... this drives me bananas, and hopefully is something we'll release an update for sooner than later.

As a side note, the TV app does not support the same categorization filtering that the screensaver does. It's a bit more of an undertaking in tvOS... if there's enough demand/Patreon support (ahem), we might be able to make this make this happen.

/ Sample Images
No items found.
/ Info
(Iincludes)
×
3 presets (.xmp )
×
read me (.txt)
(Iworks with)
×
.raw
×
.jpg
(Delivery Method)
×
.zip file
(Compatibility)
×
Lightroom Classic
×
Lightroom CC (I believe)
×
Mac + PC
(General/Questions)
( B → 001 // 003)
About
JWS_LR_001

This preset was initially created as a personal brand preset for content I wanted to post quickly... but wanted it to feel on brand.

After playing around with it a lot, I found myself using it more and more for black and white images in general. It has a vintage(-ish) feel to it with some softness, and heavier grain (relative to how I generally edit). The edit by default will push images darker, but the preset holds up rather well when even pushing images into natural or even over-exposed territory.

(Iincludes)
×
1 preset (.xmp )
×
read me (.txt)
(Iworks with)
×
.raw
×
.jpg
(Delivery Method)
×
.zip file
(Compatibility)
×
Lightroom Classic
×
Mac + PC
(General/Questions)
( B → 001 // 003)
About
J\V.S TV App

When editing at scale, efficiency is key. At any point you can optimize your workflow, it begins to yield exponential gains in time spent over many images. This 'preset' is a neutral starting point that I use for every and all edits I do in Lightroom. (There's ZERO color in this preset)

There's a lot of repeatable settings that I've found are best automated, and not something I want to mess with for all the 60,000 images in my catalog. There's also little things like adding consistent points on all channel curves, slightly neutralizing shadow tonality, adding image softness, etc. that I've found very useful.

This pack includes 3 presets, mostly to satiate my OCD. One neutral preset, one for light images and one for dark images. The difference is nominal, but theres things in the Parametric Curve, and 'Color Grading' panels that are best adjusted according to overall image luminance. If you don't want to bother, the nuetral option will work perfectly fine for all images.

As is the case with all presets, feel free to edit any parameters to your liking.

(Iincludes)
×
4 presets (.xmp )
×
Light Grain
×
Medium GRain
×
Heavy Grain
×
X-Heavy Grain
(Delivery Method)
×
.zip file
(Compatibility)
×
Lightroom Classic (11.0.1)
×
Lightroom CC
×
Mac + PC
(General/Questions)
( B → 001 // 003)
About
J\V.S TV App

Grain is important. It covers your entire image ,helps set the tone, and if done incorrectly, can be a major distraction. I've created a set of 4 preset tools to quickly and automatically apply grain settings that have been tested across all types of images and use-cases.

As is the case with all presets, feel free to edit any parameters to your liking. As a free tip, be sure to adjust grain size based on your image size– these were created and optimized for 42MP, 7952 x 5304 images.

( B → 001 // 003)
Presets
Overview

Presets are very useful things. They help facilitate consistency and sharply increase efficiency. But like all things being applied in bulk, it's important for the preset to be fully vetted. And even then, it's important to understand that presets are fundamentally NOT one size fits all. While I've tried to cover off different scenarios and make them as flexible as possible, they will still require some modification to taste.

If you purchase them and find severe issue with how they're applied to your image, please let me know I'll try to revise or advise as necessary.

( B → 002 // 003)
Compatability

These presets have been created and tested on the latest version of Lightroom Classic. (11.0.1). This means that they should also work on Lightroom CC and mobile. Backward compatibility has not been fully tested, so for best results, please make sure your software is up to date.

/ Info
( B → 001 // 003)
Limited
Edition

Every print on this site is a limited edition, 1 of 10. These works are only being sold because I believe them to have value, and by choosing not to broadly commoditize them, I won't undercut that worth. When all 10 are sold, prints of that image will never be brought back or re-issued in print form. Any and all of these images., however, may be featured in JW.S® digital products, or publications such as books and editorial features. In the instance an image has been licensed, featured, or has been printed in a different form, I will make an effort to annotate that on this page. (but cannot guarantee it will always be up-to-date)

While this helps each image retain its value, it also substantiates my view that photography is a continual journey forward. I don't want a small set of images, subject-matter, or styles to perpetually define me as a photographer. Maybe for a small time they will, but I hope to keep progressing, and evolving to something new.

Each image is also shot and edited as an individual piece– entirely different from any other on the site.  I don’t use presets, or do bulk editing– in many instance, each image will have 1-15 unique edits before the final one is settled upon. Similarly, these images are also likely to also be updated as I continue to refine my editing techniques. If there's a significant change to a purchased image, I'd be happy to replace the previous edit at cost.

* It is important to note, that signatures will temporarily be digital until I get my own printing up and running.

( B → 002 // 003)
paper

All paper prints use Epson Hot Press Bright Paper– an acid free, 100% cotton rag media with a bright smooth finish. This paper has an extremely-high color gamut and black density.

(Material Details)
×
Smooth Matte Finish
×
98% Opacity
×
17 Mil (Sheet) / 16 Mil (Roll)
×
96 ISO Brightness
×
Acid Free
×
PH Buffered

Each paper print size includes a 1" white border to allow for easier matting. If you do not want this included, please follow up with an email within 1-2 days of purchase so I can accommodate.

/ Info
( B → 001 // 003)
Ready for
Whatever

While my photographic prints have both paper and acrylic options, I wanted to keep the spirit of the traditional posters, and keep these simple. They're meant for whatever purpose you see fit. If you want to use thumb tacks or scotch tape to hang them, they're good for that. If you want to go the longevity route, you can matte and frame them.

While the photographic prints are also limited editions,  these are meant to have more of a mass appeal– meaning a more accessible price point. The paper of choice is meant to keep printing costs down while retaining a high standard of quality of image quality and longevity. As I do more test prints and explore papers over time, paper stock and price-point might shift.

( B → 002 // 003)
paper
Prints

All posters will be printed on Kodak Lustre paper, which will have more of a matte finish. This paper features a true photographic resin-coated base paper and e-surface finish with "pulp of unsurpassed quality,

(Material Details)
×
10-mil, 255-gram e-surface photo paper
×
Microporous, instant-dry coating on a resin-coated paper
×
Bright white point provides clean highlight detail
×
96 ISO Thermal and cold laminate brightness
×
Acid Free
×
PH Buffered
Details
(Images Included)
×
10 (per pack)
(Image details)
×
1350px / 2400px
×
9:16
×
72DPI
×
.jpg
(Delivery Method)
×
Password protected page
×
Direct Download
×
.zip file (optional)
(optimized for)
×
IOS + Android devices
×
Maybe flip phones
(General/Questions)
(Orders/Licensing)
(B → 002 // 004)
What's it
About

These wallpaper packs... well, they're sets of images for your cellular device. Each collection is put together based on various thematic through-lines. Each image is also typically available as a print.. so if there's any that you like, check the prints category for availability, or feel free to reach out.

I primarily put these out because I get a lot of requests for them, and I'm terrible about getting people images since my head is always in the clouds somewhere. (I still owe images all over town... some from 2 years ago. It's bad.) I've also had a lot of people want to support this creative endeavor of mine, but don't want a print, don't want to be on the hook for a Patreon sorta deal, or wouldn't mind something tangible in return. Well, hopefully this solves some of that, and if not– no worries. I really do appreciate the support, and hopefully these will offset some of my costs to create this work, but I'll be fine whether or not people actually download these.

(B → 003 // 004)
Installation

If you're curious about how the process of getting the wallpapers to work on your device, here's the basic process:

Purchase the wallpaper pack
Open the email containing the download link
Click the link to the downloads page
Enter the password
Save the images to your phone
Set as Wallpaper
Tell everyone about it.

This process may change as I will continue to look for ways to make this better. Unfortunately there isn't a native way to download sets of images on a mobile device... so I understand its seems a little painful right now, but the list looks worse than it is.

Once you have the images, there will also be step-by-step instructions on the downloads page for both iOS and Android. If you also want to download the image to your desktop, and then transfer the images to your phone from there, there will be instructions for that as well. Setting wallpapers is something I believe most people are already familiar with, but in the info I've collected doesn't suffice... ask a friend?

(B → 004 // 004)
Some
FAQ

You might still have some questions, so here's some answers that may help things along if you're not sure about something...

Can I share these images with others?

Please do not share these images with anyone. I understand there is nothing technically stopping you from doing it, but it would be appreciated if you didn't. Send them to this site instead to keep these going.

I don't see the shot I want as a wallpaper, can I request images for wallpapers?

Absolutely. I can't promise I can/will accommodate, but I am putting this together for others, and I don't pretend to have the greatest pulse on that at times.

Can I download these multiple times?

Sure, if you'd like– just keep them only on your devices.

I have a work and personal phone, can I put these on both?

You bet.

I can't figure out how to get the wallpapers working, what should I do?

Re-read the instructions, ask a friend, say a prayer? I don't think I'll have the bandwidth to offer installation support, so I don't want to suggest it as an option to getting this sorted out. You can try, and I'll respond if I have time... but I believe in you. You got this.

Are there any refunds?

The short answer is no, sorry. Once you have access to the download link, there's really no going back. If you feel you have just cause for a refund, I'd like to think I can be pretty fair, so please contact me and we'll get it sorted.

↳ 00-1
A geometric and humanistic sans-serif born from frustration and frugality.
( 00-1 / A )
Genesis

When I started designing my site and thinking about how I wanted to represent my personal brand, I knew typography was going to be a very important piece. I tend to be very minimal and let things be more type driven, so the nuances of whatever font I used would need to convey the exactly right feeling. In searching through my catalog of fonts and what I could find around the web, I was able to land on several options that I felt were about right. As I started designing and getting to see how they felt being applied to different scenarios, I kept finding things I didn’t like about them all. Some were great in all caps, but had wonky lowercase characters. Some just had odd-ball characters that made no sense. Some didn’t have all the weights I was looking for. Some didn’t have special characters. Without boring you any further, I found reasons to not like any of them through this process of designing my brand (over 2 years.)

After a lot of churn, I came to believe I would just have to compromise on a font that I felt would be the best of whats available. With the prospects of going independent, I began to fixate on just how much more important my personal brand will be going forward. After a lot of thought, I came to the conclusion that compromising on a cornerstone of my brand was a shitty yield for the effort already poured into it. Out of frustration, I basically thought “fuck it, I should just make it myself” without any experience or understanding of actually making a font myself. So... I got the trial of FontLab. It kinda made sense. Made characters. Bought FontLab after the trial lapsed.

...and here we are: JW.Sans ® (V1.0).

( 00-1 / B )
Characteristics

Having done that churn on my personal brand for years, I had a pretty good idea of the look I wanted going in. While my tastes have certainly evolved over the years, I feel I've always had these through-lines in my personal preferences:

×
Geometric
×
Clean
×
Masculine
×
Modern
×
Edgy(ish)
×
Professional
×
Elevated
×
Imperfect

After reading that list, you might (rightly) point out that some of those things are at odds with each other– or at least have friction. Such as 'clean' and 'imperfect' (amongst others). Two opposing characteristics can co-exist in fonts, but it's definitely a balancing act. There's a lot of different ways in which to achieve a balance within type design, and none of them appear to be an exact science... how a fonts generally 'feels' is still a bit arbitrary to me. There's a lot of people who want to create a font entirely within a quantitized system mapped to the golden ratio– but to me the result will be sterile, or kitschy depending on the base unit. Like most of my design, I landed somewhere in the realm of systemizing most aspects, but finding opportunistic (and purposeful) places to divert. I kept thinking back to my music production days and appreciating the intentionally off-beat notes that creates a swing/groove, that would in-turn add character and a humanistic element. (Listen to J Dilla's drums if you want a reference of what I'm after here.) I'm sure purist will shit on it, but I really don't care. This is not for sale, and I don't want anyone else to want this font anyways.

Knowing that I didn't want everything mathematically perfect, I would draw characters using a lot of math-based shapes and curves, but ultimately trust my eye as I modified them. In analyzing other fonts and understanding typography in general, you come to learn that different types of shapes sitting next to each other can optically effect each other. A prime example is the rounded shapes that duck below the baseline to look level with flat bottomed shapes sitting on the baseline. Things like that reinforce my belief that that I should basically trust my eye since even the fundamentals of type design already diverge from mathematical parity.

Not knowing the best workflow, I basically started designing individual characters just the way I wished other fonts would have. I started with a base design of a relatively common looking sans-serif, 'grotesque-ish' font, but then kept trying different deviations and tested how well they did or didn't interact with others (And repeat. Having looked at so many other fonts, I had an idea of how many characters I should be looking to push). With these deviations, I also left myself an 'out' by designing alt characters that I could turn on/off via custom syntaxes, activated by OpenType (more on that next) to maintain the right feel/balance.

↳ 00-2
Well, here's a sample of the broader latin characters set.
↳  Uppercase
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
↳  Lowercase
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
↳  Numerals + Symbols
1
2
3
4
5
6
7
8
9
!
@
#
$
%
^
&
*
(
)
œ
´
®
¨
ˆ
ø
π
å
ß
ƒ
©
˙
˚
¬
Ω
ç
˜
µ
¡
£
¢
÷
§
Þ
↳ 00-3
Using and abusing opentype ligatures to more readily access obscure / custom characters, and to embed custom formatting.
(Input)
^00_0
^11_1
^22_2
^33_3
^44_4
^55_5
^66_6
^77_7
^88_8
^99_9
(output)
^00_0
^11_1
^22_2
^33_3
^44_4
^55_5
^66_6
^77_7
^88_8
^99_9
(001 // 005)
Super and Subscript Numbers
(002 — 005)
Syntax for Stretched Style Alts.
(Input)
=R
=O
=E
=T
=D
=F
=B
=A
(output)
=R
=O
=E
=T
=D
=F
=B
=A
(003 — 005)
Formatting to access various arrows
(Input)
->

—>

/>
</
(output)
->

—>

/>
</
(004 — 005)
Random Symbols I thought I'd want around.
(Input)
[shutter]
:)
[time]
[logo]
XxX
[lock]
(output)
[shutter]
:)
[time]
[logo]
XxX
[lock]
(005 — 005)
Formatting to access various arrows
(Input)
1\2
1\4
3\4
(output)
1\2
1\4
3\4
( C → 001 // 005)
Obscure
Characters

In most fonts, there's a lot of semi-common characters that I would like to use, but don't always remember how to access. A lot of time, I'd have to google "XYZ character" and copy/paste the resulting character in order to actually use them. This is a huge pain in the ass, and is enough of an inhibiter for someone as lazy as myself from ever using those characters. Or if I really really wanted to use them, I'd start guessing different combinations of shift + option + characters + numbers, and promptly waste a ton of time. It seemed like a dumb problem to have. Was that "copyright" character option + c? (Of course not, you moron... it's obviously option + g because that makes the most sense.) I wanted to understand what I could do to make this a non-issue.

While I was familiar with ligatures in common letter combinations (like ff, etc), I didn't know it was the solution to my problem. My first indication was remembering a font I had that would somehow change “-“ and “>” into →.  I really didn't know how it was technically done, but I knew that it was something I wanted in my font... and it seemed tangental to my issue at hand. And yea, after a quick look around the web of how something like that was done in FontLab, I came to understand the realities of ligatures, and how I could use them to more practically access more characters.

The idea that ligatures are created by conditionally substituting specific combinations of characters for one (or multiple) was a new concept.  I always thought it was a universal set of rules where, if 'character x' and 'character y' are used next to each other, the software would have an option to over-ride that set for something else. While that is pretty close to how it works, the key differentiation from reality is that those substitutions are all manually added to the font, and not some pre-determined set of combinations. That manual component was key.

( C → 002 // 004)
Developing
A Syntax

With that in mind, I set out to create a custom syntax/short-hand that I could use to make a lot of uncommon characters more readily accessible. I was elated that with just a little bit of work, I could permanently end my google searches and random key-combo quests. As someone who processes things visually, I started thinking of what characters I could use that resemble the character I was digging for. For example:

×
"()" to denote characters bound within a circle —>"(" + "R" +")" = (R)
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"/" to activate up angled arrows —> "/" + ">" = />
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"\" to activate down angled arrows —> "/" + ">" = />
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"—" to activate long arrows —> "—" + ">" = —>, "

Another important factor to consider when developing this syntax was to make sure I didn't accidentally trigger unwanted ligatures. Naturally this is something I found out in testing, but it helped inform decisions to develop a syntax that is both obvious, and a reliant on combinations thatI would never input in any other scenario. Seeing how the syntax was starting to take shape for pre-existing characters, my brain naturally started seeing characters as modifiers for ones thats didn't exist yet.

( C → 003 // 004)
Custom
Characters

After that first exercise in developing an actionable syntax, I saw an opportunity to bake-in character variants via ligatures. I know there’s typically options in character panels to toggle on/off style alts, but I (rightly or wrongly believed) that’s applied to text blocks as a whole. With the system I wanted to build, I could readily toggle style alts in-line without having all alt style triggered at once. This would also enable me to have multiple style alts of the same character based on different characteristics, and easily find the combination best suited for that specific instance.

The real origin for style alts as a whole came for stretched alts by adding an "=". Originally it was using a dash as the combination to activate stretch characters, but as mentioned previously, this triggered a lot of unwanted ligatures. A "-" or "–" or "—" + "X" character are all common, especially in the way that I write. An equal sign plus a character, however, that isn't something I could ever see happening unless I got back into calculus or something (which contrary to popular belief, you don't actually use in real life). Seeing as my entire site navigation was based on a horizontal movement, I alos thought stretched characters could be a nice addition to play into that lateral movement. As with anything, things quickly escalated and my brain started going a little wild with it:

×
"=" to denote characters stretch style alts —>"=" + "R" +")" = =R
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"∆" to denote characters alternates (deltas)—> "∆" + " t" = ∆t
×
"[ ]" to activate general symbols —> "[" + "l" + "o" + "g" + "o" + "]"—> [logo]
( C → 004 // 004)
Custom
Formatting

In further working with my font, I started to see a lot of reoccurring styles in my formatting, and I again saw a way to make my life easier. With things like numbered lists, or attaching numerical values to text via super and sub-positioned numbers, I opted to make those accessible as well. This would allow me to bake common formatting needs directly into the font, such as:

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"^" to denote characters elevated to a super script —> "^" + " 3" = ^3
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"_" to denote characters lowered to subscript —> "_" + "4" —> _4
×
"\" to activate pre-formatted fractions —> "1" + "\" + "4" —> 1\4

There's a lot more that I'm hoping to add in with regards to formatting– I feel like I'm just scratching the surface. I full realize my SEO is going to look like jibberish, but I think thats an acceptable trade-off for what the yields are. I'll also probably bake in some ligatures to mess with anyone who tries to pirate this font :)

↳ 00-4
If you want to try before you buy, here you go.
* Be sure to give the ligatures and custom formatting a go– it'll work :)
**And try not to press return, it will require a refresh after.
(JW.Sans / 200 / Light)
(JW.Sans / 300 / Regular)
(JW.Sans / 400 / Medium)
(JW.Sans / 600 / Bold)
(JW.Sans — 700 — Black)**

** The 700 Black weight is still very much a work in progress. My novice work-flow creates very janky base characters (based on other weights), that I then I have to go in a re-draw significant portions of it. When this prompt is gone, it's been (somewhat) fixed.

Told you not to press enter. THis is a hacked submission form,
so you'll need to refresh to get the inputs back, sorry.
Oops! Something went wrong while submitting the form.
↳ 00-5
I'm fairly content with the font as is, but have plans to evolve and refine it over time.
( E → 001 // 003)
Font
UPDATES

The current version is V1.0, and even now I see tons of things that need work. I really hope for this to be a living/breathing font that continues to grow in reach, complexity and most importantly, convenience. I'm just getting started with designing my own system, so I'm sure there will be a lot more things that I want to build into the font as I put it into more extensive use.

I also am totally new at designing fonts.. so I also don't know what I don't know. I thought developing the font forms itself would be a lot of work.. let alone getting into all the kerning, kern classes, hinting, OpenType schenanigans, etc. etc. Im using this font as a guinea pig to really understand the software, and the art of typography in general. That being said, if you see something I'm doing really terribly, please tell me– I likely don't know, but would love to. I can see glaring issues with hinting and some kerning disasters, but thankfully nothing too glaring for most people not dissecting the details.

All that being said, I really don't know what if anything I'll say about the updates since this is a personal project. I'll likely update the journal with a post about what I did, what I learned, etc. etc... but since this is an internal project, I wouldn't expect much new here unless there's a breakthrough of some sort... don't hold your breath.

( E → 002 // 003)
Why no
Release?

No plans to release this font at the moment for quite a few reasons:.

×
I only want it used to represent me and my 'brand'.
×
I eye balled the shit out it, you don't want it.
×
Some technical elements are leveraged from someone else's font.
×
There's so much dumb/unprofessional stuff baked into it.
×
I've always seen this as a personal experiment.

I've seen the way fonts are pirated and ripped... but please don't be those people. I know if I put anything on the web, it's ultimately available to those who are determined... but nobody should be that determined to get my first attempt at a font. It's not that good, and there's plenty of tangential alternatives that are way better. Oh and I'll prolly drag you if I find out you have it, or used it because I'm still a child.

( E → 003 // 003)
Take
Aways

I always knew creating a font was a huge undertaking from watching co-workers make one, but I never thought through the added exponential work as things change across 5 weights. Had I been smart, I would have gotten one font-weight done perfectly and then done the others... but I wanted to design with a number of weights and learn as I go because I'm impatient. I've found that I need to learn things the hard way to ensure they stick, and this was no different.

As mentioned, I have a lot ofthings to fix, and a lot of room to grow and improve with this font. I've been so busy scrambling to launch my 'studio' that I've been having to 1/4 to 1/2 ass most everything just to survive. It'll get better– I'll fix the hinting, the kernings, the random corners on characters, and hopefully keep pushing my custom syntax further... or maybe find some other feature to abuse.

Knowing how long this has all taken, I'd like to say I will develop more fonts, but I can't say for sure yet. I like the idea of being paid to develop one for a brand, but using spare time to develop a font is hard to justify at this point. As alluded to earlier, I'd love to talk to people if they have any additional thoughts or perspective on what I did or my views on it. This is new to me, and that makes me a n00b– thats just the way of the world.

↳  Uppercase
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
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F
G
H
I
J
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M
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O
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↳  Lowercase
a
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f
g
h
i
j
k
l
m
n
o
p
q
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t
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↳  Numerals + Symbols
1
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!
@
#
$
%
^
&
*
(
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œ
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ˆ
ø
π
å
ß
ƒ
©
˙
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¬
Ω
ç
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µ
¡
£
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