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NØ–ISØ
Playlist
(What it is)
A multi-genre playlist of auditory inquest. Updated regularly. Spotify for now.
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JW.S (LOADING)
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Work
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DELTA
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Info
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STORE
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(Content)
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/ 00-0 /
Intro
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Featured
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Archive
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Delta
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/ 00-4 /
Info
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WORK
Home
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WORK
Want to work on something together? Shoot me an email. hi@jonway.studio ↗
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00-0
(INTRO)
Partnering with brands to create resonance through strategic dissonance.
(As a freelance Creative/Design Director and through partnership models)
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2.10.2021
Web Design
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Aristide ('21)
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(DESC)
Teaming up with the magician Aristide Benoist for some web projects. I design, he develops, we collaborate.
(Responsibilities)
art direction / web design / motion design
(awards)
× AWWWARDS SOTM
× AWWWARDS SOTD
× FWA SOTD
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11.28.2021
JW.S Brand
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Afekt
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(DESC)
A personal brand I'm creating from scratch and owning end to end. Brand, product, content, etc.
(Responsibilities)
Branding, Content, Web, everything
(awards)
× AWWWARDS SOTM
× AWWWARDS SOTD
× FWA SOTD
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5.1.2022
Branding
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Scab Shop
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(DESC)
Helping CTHDRL to brand a tattoo NFT project: Scab Shop.
(Responsibilities)
Branding
(awards)
× AWWWARDS SOTM
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× FWA SOTD
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2.3.2021
Poster Series
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Evinetta
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(DESC)
Creating a poster series and accompanying micro-site with Ash Thorp and Carlos Pecino to promote their new build + film, Evinetta.
(Responsibilities)
Art Direction / Graphic Design
(awards)
× AWWWARDS SOTM
× AWWWARDS SOTD
× FWA SOTD
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7.9.2021
Concept
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Singer
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(DESC)
Reusing a scrapped passion project for something productive (a 100% unofficial concept site).
(Responsibilities)
UI/UX, Art Direction, Motion Design
(awards)
× AWWWARDS SOTM
× AWWWARDS SOTD
× FWA SOTD
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00-3
Archive
Projects that were formative in getting me to where I am today, but are either old(er) and/or don't align with my current interests.
→ Learn more
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3.23.2022
AD Explorations
Art Direction, Content Strategy, Concepting
2019
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Basic
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@ BASIC
A broad collection of internal projects that I worked on for BASIC as an employee
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Case Study
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3.23.2022
AD Explorations
Art Direction / Editorial Design
2019
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BLMRS
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× JW.S
Initial explorations for a small film's pitch book.
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Case Study
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11.29.2021
AD + Strategy
Art Direction, Content + Brand Strategy, UX/UIDesign
2016
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Beats
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× BASIC (× JW.S)
Purely conceptual art directions for evolving the brand's online presence.
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5.9.2022
Product Marketing
Art Direction / Concepting / Design Lead
2018+
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Apple
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× JW.S
Developing art directions, and over-seeing production on sites to introduce new products/ services on dot com. (Unable to share work publically)
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11.8.2021
E-Commerce
Creative Direction, Art Direction, Design Lead, Content Strategy
2015
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Nixon
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@ BASIC
A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.
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Case Study
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11.28.2021
Site Redesign
Art Direction, Content Strategy, Lead Designer
2017
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Fila
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@ BASIC
Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.
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Case Study
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11.28.2021
Site Redesign
Art Direction, Design Lead, Oversight, Content Strategy, UI/UX
2017
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Volcom
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@ BASIC
Reviving the brand’s gritty roots with a comprehensive set of merchandising tools, and a stream-lined purchase path.
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Case Study
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11.8.2021
Conceptual
Art Direction, Content Strategy, Motion Design
2018
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Harrods
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@ BASIC
Conceptualizing ways to re-create Harrods elevated in-store experience online.
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Case Study
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11.8.2021
Concept
Art Direction, Content Strategy, Design
2018
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UA
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@ BASIC
Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.
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Case Study
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4.30.2022
AD Explorations
2018
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Murad
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× Basic
Some very quick n dirty art direction explorations for a Murad site design– focused on PDP.
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Case Study
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11.8.2021
Redesign
Art Direction, UX Design, Content Strategy‍
2016
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Keen
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@ BASIC
A quick set of art direction explorations for a Keen site redesign that exemplified the brands quirky personality and focus on exploration.
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Case Study
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11.10.2021
Exploration
Art Direction, Content Strategy
2017
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Alo
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@ BASIC
Exploring art direction evolutions, but primarily focused on content strategy, and a refined purchase path.
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Case Study
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11.8.2021
Pitch
Art Direction, UX Design, Content Strategy
2017
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Kohler
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@ BASIC
Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.
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11.8.2021
Exploration
Art Direction, Content Strategy
2017
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Heath
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@ BASIC
Initial explorations into possible art directions and content strategies for a Heath site redesign.
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Case Study
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11.8.2021
CAMPAIGN
Art Direction, Content Strategy, UI/UXMotion, Prototyping
2014
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Fox
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@ BASIC
Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.
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11.8.2021
Site Redesign
Art Direction, UX Design, Content Strategy
2015
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Incase
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@ BASIC
The digital component of a coordinated rebrand effort with a brand campaign.
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Case Study
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00-2
Info
Some high-level bits of info about who I am as a creative, the work I'm looking for at the moment, etc. etc.
→ Learn more
(04.30.2022)
Coming soon


This is a high priority... there seems to be some misunderstandings about what I actually do... besides mess around with this website :)
00-3
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/00-
5.15.22
Photos
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Back shooting with Dan
Out capturing some more content with Dan for DANC. This time trying to capture the collaboration between him and a team rider and good friend.
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5.13.22
WIPin
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DANC Graphical exporation
I've been going down the rabbit-hole of technical line workings for DANC. Everything about the brand and the world it occupies is technical, so it seems like a miss to not bring that into the design language.
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5.11.22
WIPin
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JW.S Font Spec Continued
Still going on the font spec, and exploring some more expressive/abstract applications of it.
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5.10.22
Archive
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Joystick states for the upcoming photo site
Dug up some of the different states for my upcoming photo site with Aristide Benoist. No launch date yet as its a low priority passion project between 2 very busy people... EOY is best guess.
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5.10.22
Photos
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Danc Photo Series
While also working through some video grades, Ive got a bunch of photos to get through. Right now the photos + video have different grades, so I need to consolidate that a bit. I've also not tried mirroring photos and video grades...
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5.7.22
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Grading some DANC footage
Diving back into Davinci Resolve to grade some old footage of Dan shaping for DANC. Camera settings aren't ideal, but should be useable still.
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5.5.22
WIPin
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Photo series... finally combining my photo + design.
I'm working through some designs to get photo + design co-habitating. This first pass is for easy behance case studies, but more developed versions down the road for my photo site (hopefully coming by end of year).
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5.3.22
WIPin
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Had me a rough day doing the internets
I've been making a push to increase performance on my site, AND trying to make Delta more robust... it didn't go well... all day. There's a million 403 errors on this page right now.. sooo.. sorry? Hoping to get it sorted out soon.
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4.30.22
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Work continues on the JW.Sans type spec... it will get done
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4.26.22
Photos
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Re-visting/re-grading some Iceland photos.
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