JW.S / 00-4

/prō-fīl/

Profile

An Independent ARt Director and photographer (primarily) based out of Los Angeles.

2019®

Jonway Studio LLC

The best way out is always through
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ArT DIR=ECTOR
10+ years of industry-experience primarily within the interactive space. My focus is on melding unique art directions + considered Content strategies.
(UPDATED)
07/28/19 — 10:29PM PST
(Location)
SUNNYVALE, CA
(Currently)
on-site @apple through Sept
(Availability)
available in Oct/Nov
(001 — 006)

ABO—
UT

I’m Jon Way, an independent Art Director ± Designer with ~10 years of practical experience. Across those years, I have been extremely fortunate to have worked with the likes of Apple, Google, Beats, Fila, Alo Yoga, Nixon, Volcom, Red Bull and more.

In my work, I design with an intent focus on details that strives to not feel predictable while offering tangible business solutions– resulting in several SOTDs and a few SOTY awards.  While I’ve spent a (relatively) long time in the design world, I’ve been fortunate to have remained hands-on throughout.  So while I am capable of leading creative teams, my current interest is more in being hands-on with crafting art direction, content strategy and how the two work together. I will be prioritizing those work opportunities, but I have experience in most all facets of design (both hands-on and hands-off), and am available for hire for most anything design-related.

As an independent designer, I'm currently looking to align with a few partners with whom I hope to work with on a semi-regular basis. I don't enjoy or excel at selling myself, and the process of constantly pursing new clients or working with unknown entities is not a strong interest of mine. These partners are a mix of agencies and product companies where the through-line is an honest, respectful and mutually-beneficial relationship. I'm new to working independently, so while this might be a pipe dream, it doesn't seem like a crazy one (yet).

(002 — 006)

FOC—
USES













ART DIRECTION
Content Strategy
Interaction design
Ui/UX Design
motion design
Branding / Visual identity
E-Commerce
marketing Sites
MoBILE APPS
TYPOGRAPHY Design
Content Creation
anything In-between
(003 — 006)

Exper—
ience

(Jon Way Studio)
Art Director ± Photographer [CURRENT]
(BASIC)
Design Director
(Apple)
Interactive Art Director
(BASIC)
Digital Design Lead
(Fantasy)
Senior Designer
(Cuker Interactive)
Art Director
(LEVEL Studio, Digitaria)
Senior Designer
(LEVEL Studios)
Designer
(Cal Poly San Luis Obispo)
BA of Art & Design
(004 — 006)

Clie—
NTS














Apple
Beats
Billabong
Clarisonic
Fila
Fox
Google
Heath Ceramics
Incase
Keen
Nixon
Red Bull
Volcom
(005 — 006)

Recog—
ition

->
(AWWWARDS)
2019 — SOTD — Google Store
2017 — SOTD — BASIC Brandbeats
2017 — SOTD — BASIC 2016 YIR
2017 — SOTD — Keen
2017 — SOTD — BASIC
2016 — SOTY — Nixon
2016 — SOTD — Nixon
2015 — SOTD — Incase
2014 — SOTD — BASIC
->
(FWA)
2017 — SOTD — BASIC Brandbeats
2017 — SOTD — BASIC 2016 YIR
2017 — SOTD — Basic
2017 — SOTD — Nixon
->
(Webbys)
2017 — Best Shopping (Ppl’s Voice) — Beats
2017 — Best Practices (Ppl’s Voice) — Beats
2017 — Corp. Comm. (Finalist) — BASIC YIR
2016 — E-comm Site of the Year — Nixon
2016 — Best Practices — Nixon
2016 — Best Shopping — Nixon
2016 — Best Practices — Incase
->
(PIXEL AWARDS)
2015 — Ecomm SOTY — Nixon
PHoToG—
=RA=PHER™
an entirely independent, and natural creative outlet that is slowly becoming more than a hobby.
(UPDATED)
07/13/19 — 7:45AM PST
(CurrentLY shooting)
Bay Area
(Next Trip)
PNW
(on-going Project)
First photo essay
(001 — 003)

ABO—
UT

I originally started shooting 15+ years ago, and gained admission to undergrad as a photography major. Two years in, I pivoted to design as the calls for rigid conformity in intro-level photo classes waned my interest, and I didn’t feel that I had the personality to slog it out as a commercial photographer.  As I then pursued my design career, photography fell off and I found myself with little spare time, and a focused intent on only furthering my design abilities. While I still love my career as a designer, the slog of working in a demanding client-service industry eventually started taking its toll, and I sought a creative outlet free of group-think, review cycles, client presentation, conversion rates, A-B testing, etc. etc. It's art vs. design, and all about retaining a truly uninhibited form of creative expression.

I'm continually looking to evolve and push my photos, and I'll know I've succeeded when I look back on previous work and see opportunities to improve it.  I've done exactly this with my designs, and I feel it has served me well to stave off stagnation. To further avoid stagnation, I have rigid terms on duration for licensing, and will only print 10 of any given image. I believe that commoditizing one's work to that extent cheapens it, and I'm only selling these images because I feel there is unique value to each of them. If I ultimately don't make money with this approach, its unfortunate insofar that photography isn't more self-sustaining and I can't spend more time doing it– but I'm ultimately fine with that. Regardless, I will still do what I love and go shoot as much as I can, and my desire to progress will push me to be better and someday make a living from it in some capacity. I think.

(003 — 003)

GE—
AR








Sony A7riii
Sony FE 16-35mm GM
Sony FE 24-70mm GM
Sony FE 70-200mm GM
Tamron SP 150-600mm
Aquatech Elite Waterhousing
Ronin s Gimbal
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