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Playlist
(What it is)
A JW.S, multi-genre playlist of auditory inquest. Updated regularly. Spotify for now.
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Collabs
(Description)
Some featured collaborations, across multiple mediums and skillsets. In no apparent order, and (hopefully) updated regularly.
(Filter by Type)
(Coming soon)
× Marketing
× Strategy
× Art Direction
× e-comm
× branding
Originals
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(Description)
Varying syntheses of my photo, design and technology. Spanning digital products, productivity tools to personal experiments and exploration.
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Originals
Cinematic
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Cinematic
(What it is)
A newer category, yet an area of high interest. To-date: documenting travels, and explorations in color grading and editting.


Compositing is a technique of combining existing assets/imagery via extensive layering, blend-modes, masking, lighting effects, and a good amount of free-hand brushing. You could think of it kind of like a remix in music, but the goal is to blend the different elements into something that doesn't  resemble it's parts, but is it's own, 'new' thing.

I've used this technique extensively for moodboarding, concepting, providing direction for asset creation (to enhance an art direction), and for unique assets for things like album covers.

It's by no means an exact science, but it's a lot of fun to craft something new... especially for someone who can't really draw for shit.


Right now I only have random clips to show, but hope to pair these with some original music production and make them available at a higher quality.


This is currently an online 'blog' that I'm going to be posting to regularly– hopefully with lots of WIP type stuff, updates.. whatever I can show without compromising confidentiality of sorts. Overtime, I want to shift it to something tangible with an annual release? Who knows, but thats the idea.


Photography was my original creative outlet– something I've always felt came most naturally. Since I didn't believe I had the personality to pursue it as a career, I pivoted to design for a career, only to re-discover my interest in it as a free-form creative outlet.

All images here are available, or can be made available as prints by request. Licensing options too– please contact me to further discuss.
Cinematic
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Our creative world is both thriving and suffocating under its own weight and control mechanisms.
( B → 001 // 003)
Observations

At the moment, the creative world feels like it is simultaneously thriving and suffering under it’s own weight. With the advent of various creative platforms and social networks, we:

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Gained access to near-infinite exposure and opportunity.
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Can experience real-time creativity.
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Gained access to those who create the work that inspires us most.
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Can access the entire history of art (and the world) with a few keystrokes.
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Can create and share things that exist on a more-level playing-field than ever.

As an unintended consequence of this level playing-field, potentially inspiring work regularly gets lost in the drone of our perpetual creation. To help elevate quality content, social platforms ingrained algorithms as an attempt to dictate substance. It’s a nice idea, but creativity is not binary. With the obvious limitations in algorithmic curation, there are plenty of people trying to make sense of it all through a variety of lenses, and motivations.

Understanding that navigating these filtration systems is a path to creative validation, people have begun focusing on the destination, not the journey. This shift has come with a sharp increase in blind trend-chasing and a general lack of authenticity in creative work. Many people feel an obligation to fall inline with current trends for fear of failure or rejection, even if it’s not where their passions lie. Instead of utilizing these amazing tools for personal growth, they feel pressured by them into conformity.

( B → 002 // 003)
AssertIONS
(01) Continual Growth

I believe that creativity lacks a destination and exists as a continual progression; there’s never a finish-line, and everything can always be better. If someone operates under the assumption that they have all the answers, they are doing themselves a great disservice by stunting their own creative growth. To that point, it’s important to continually broaden our horizons to gain a more thoughtful understand of the world around us– taking in the good with the bad. If we look for inspiration in familiar places, we’re bound to miss opportunities to innovate and progress– it can be hard to see beyond what’s already been done to find new or refined perspectives, techniques, or styles. I’ve also found it valuable to routinely challenge my interests and value systems to either validate or refute what I had held to be true. It’s a humbling, yet enlightening process, that others might find useful as well.

(02) A REalm of Unknown

The realm of creativity is inherently devoid of absolutes. It’s fluid, and malleable to exist as whatever is most meaningful to you. It’s also confound with the unknown, and thats where it’s beauty lies. Nobody has a definitive answer for anything– no matter how loud they yell, or how big a stage they stand upon– it’s almost all entirely subjective at the end of the day.  While I do have a lot of combined experience and exposure to what's out there, I'm still learning, growing and getting inspired all the same... so I don't pretend to be the ones who actually has answers.

(03) The Objectives

Basically, this is what I hope to do:

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Be a source of unexpected inspiration
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Broaden people’s creative horizons.
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Champion creative individuality.
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Subvert group-think/trend-chasing.
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Breakdown the barriers between specializations.
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Establish a network for collaboration across creative disciplines. (possible phase 2)

I'm planning to share work that I find interesting, insightful, or provocative in the hopes of catalyzing creative growth in myself and others. Everything is meant to be taken at face-value where it’s merit is determined by each individual. I'm offering context here, not answers.

( B → 003// 003)
Synopsis
(01) This isn't original

I'm not pretending to be the first to have these thoughts– some of them are pretty widely-held beliefs. As common as the sentiments might be, they aren't typically vocalized or actualized since critical (or even alternative) perspectives can be demonized and written-off as counter-productive... and that's just dumb. I understand that I skew to the contrarian side of the spectrum at times (partially why I feel the name is so fitting), but I do so with the goal to positively influence the creative community. I'm not anti-anything, I'm (cogently) finding my way like everyone else and trying to do my part to elevate the creative baseline. A rising tide lifts all boats.

(02) THis isn't for everyone

I know that this can’t be all things to everyone. It’s something great to achieve in theory, but attempting to do so invariably convolutes and undercuts any purpose that isn’t explicitly to please others. I have my own values that guide me (and subsequently this channel), and I want to place those at the forefront; even when they don’t resonate with others for any number of reasons. I also understand that this will be prone to personal biases in taste–which tend to be darker, progressive and more provocative– and that might not be appealing to everyone either.

(03) everyone is welcome

While it might not made for everyone, I definitely want to welcome everyone. Especially those with alternative perspectives to encourage constructive dialog around those differences– we need more of that now than ever it seems. You also don’t have to be a creator by profession for this to provide some value. Everyone is inherently creative in some capacity, and I hope to inspire and involve those individuals all the same.

(04) This is Automatic for me

Part of the reason I wanted to do this, was that I was already doing all of this on my own, but purely for my own benefit. When I design I collect inspiration on Pinterest. When I browse Instagram, I like and collect images that I find inspiring. When I listen to music, I make playlists. I felt these action were very helpful for me on my creative journey, and with a little extra work, I could formalize it for others' benefit as well.

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Collecting and elevating uniquely  creative work to encourage further authenticity and collaboration.
( C → 001 // 002 :: Visual)
A general representation of the aesthetic, sampled from random pins in the pinterest board.
( C → 001 // 002)
Visual
INSPIRATION
(01) Inspiring individualistic growth.

The goal is to provide a source of unexpected visual inspiration by curating/collecting work that is uniquely creative. I believe meaningful inspiration comes from increased exposure to alternate perspectives, mediums, styles, etc, and I'm seeking out those disparate sources where the only predictable through-line is in their quality and authenticity. Everyone is inspired by others, who we ultimately use to forge our own creative voice/perspective/style/etc, and the more informed we are, the stronger our foundation to build upon.

(02) the how

This curation is going to be done on all the visual social channels that I currently use, and that allow for any sort of curation– Pinterest and Instagram. After a lot of internal back-and-forth, I've opted to all curate each channel as I experience them. While I think it would be nice to uniformly increase exposure by cross-pollenating content across the channels, it undercuts the purpose of each's existence. What good is both a Pinterest and Instagram presence if all the content is the same? Each platform also has it's own hierarchy of content, and I'd like for each live within that vs trying to strong-arm it into something else.

(03) the Aesthetic

As much as I like to bring in varying types of creative work, there undoubtedly will be an aesthetic through-line. I have my own biases that I try to downplay by including so many different kinds of work, but it will show. At a high-level, some of the common characteristics/themes I would expect to see through the work:

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Emotive
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Honest
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Thoughtful
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Bold
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Progressive
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Edgy
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Relatable
( B → 002 // 002 :: Auditory)
A collection of playlist covers used to additionally promote artists. started as composites, now features artists work.
(C → 002 // 002)
Auditory
MUSE

For me, music and my creativity go hand-in-hand. I’m almost always listening to music in general, and it's 100% of the time when I'm working. I find it to be a muse that adapts with me and the type of thing I'm working on in the moment. When I want to get after it, I can put something up-tempo on, or if I'm doing more ideating I can shift to something more mellow/ambient, and so on.

Just as I’ve come to appreciate all forms of design, I’ve also come to appreciate nearly all forms music. More recently, I had found myself with narrowing musical interests partially thanks to algorithmic curation on platforms like Spotify, and partially because I didn't know where to look any more. The extent of streaming platforms' catalog can be overwhelming, and unless you spend time at it, you're left with their playlists that tend to be very narrow in focus– either in genre or in a 'mood'. I want this playlist to be a curated jumping-off point for others to discover different types of music they wouldn’t otherwise been exposed to. Hip-hop, acoustic, oldies, classical, techno, motown– it’s all there to open new doors for people to get lost in.

I'm looking at the playlist through the same lens as the visual curation– if it feels creatively authentic, and/or interesting, it has a place in the playlist regardless of genre. I undoubtedly have genres I know better or just favor over others, but I try to keep those biases in check and make it a priority to embrace things I don't typically listen to, but do enjoy. I've never thought of this playlist as something for continuous listening since the range spans most genres and moods, and I realize that lack of continuity might be off-putting. Maybe the playlist isn't for you, and that's all good.

/00-3
An ambitious unifying of creatives to collaborate across disciplines, primarily on passion projects.
( D → 001 // 001)
Broader
ambitions
(01) Communication

We enable communication between disciplines with the intent to minimize the barriers dividing creative niches. Many creative fields are siloed where casual communication across specializations isn’t encouraged, enabled, or ever really needed. This would be far from the first effort to try this, but I believe the cross-pollination of ideas is a core value to more enlightened creativity. Knowledge-sharing is a self-less act: a value that any successful collective is predicated upon.

(02) Mentor Creatives

We have a home for up-coming creatives to further develop their perspectives by conversing with people who have already worked hard to define their own. Not in search of answers, but for information to better understand the world around them. One’s exposure and experiences play a huge role in refining their own creative voice, and I want to enable those who already show great promise, and help them actualize their potential.

(03) sharing Insights

We make a concerted effort to share insights from our own creative experiences, and those we look to for inspiration. This is done explicitly through articles + interviews, and implicitly through the work we choose to feature. This is purely an act of knowledge sharing with the hopes of exposing people to more ideas we believe in. We will never mandate or use the word ‘should’– deductions are the responsibility of the individual. This is not thought-leadership, because you are your own leader.

(04) Lets make cool things

We have ambitious ideas, but may not have possessed the means or understanding to properly realize them on our own. Collaboration can take many forms: kicking around ideas, getting meaningful feedback, or working together to create something. I'd love to prioritize creation in this effort, but I want people to utilize this network for whichever means they find most useful– there’s no expectation with admission. Within these bounds, I hope that bigger + broader ideas can become realities (both directly and indirectly)

(05) Wanna make this work?

If this strikes a chord with you, I'd love to chat. I still very strongly believe in collaboration and a network of creatives for passion projects, I just need some help getting it off the ground as I'm a bit swamped with other pressing things at the moment (ie. getting independent studio hummin along)

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Soundtrack
Released
2021 Reel
This is the original sound track I produced for my JW.S 2021 Reel.
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/00-1
After years of only taking from the collective creative community, this is my way to try to give back.
( B → 001 // 003)
What is it?

JW.S Live streams are live-streamed work sessions where I show and explain my creative process, as I'm doing it. While showing the process, I also am available via chat to take questions, offer feedback/insight,.. or really anything. Sometimes I have a clear purpose of a stream, sometimes I see it more as an 'office hours' approach where I'm available for whatever.

Below are things that I typically work on while streaming:

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Photography
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Web design ± development
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Video color grading
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Motion design
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Music production
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Type design
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Art direction explorations
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Learning new tools
( B → 002 // 003)
Why do it?

I agree, I'm not the most natural person to be in front of the lens, and I'm much more at home behind it. I'm extremely introverted, a bit awkward, and have a propensity to ramble. Trust me, I'm fully self-aware of my personal short-comings for such an endeavor.

That being said, I still think whatever personal cost comes with broadcasting my unfiltered-self could still be worth it. As I've mentioned, I've really only taken from the collective creative community to this point... I've had great mentors throughout my career, learned a lot from various resources online, and gleaned a lot from other's knowledge sharing. In an effort to establish a more balanced equation, enter live streaming.

Am I the best person to be doing this? Prolly not, but why not...

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Based on personality type– definitely not.
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Being any sort of authority on anything– probably not.
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Having 10 years of experience, and being entirely independent and free to say whatever– probably?
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Experience in various creative fields– possibly?
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Constantly exploring new things– sure?
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Been through the grinder professionally– definitely.

I also feel like most everyone talking about their work/process also works hard to project a manicured version of themselves– this is not that. The struggle is real, and I think thats something that's relatable (and almost comforting) to a lot of people going through the same. The struggle is perpetual, and the creative process is rarely a straight-line.

This might be a less popular opinion, but I also feel like a lot of 'thought leaders' are talking the most but have the least to say. Many of them have all sort of ulterior motives for personal gain or self-edification, so is hard for me to take them seriously. I also think a lot of them have chosen a path away from the work, so they might not be the best at speaking to more technical

While the primary objective is to help others, I'd be lying if I didn't also see some benefit from this. It is obviously another channel for me to share my work, but I also benefit from formalizing my thoughts, and being able to connect with fellow creatives. Talking through what I normally do automatically forces me to think things through more thoroughly, and understand why I'm doing them vs just doing them. And as mentioned, it's great to connect with fellow creatives in a world that recently has become more siloed.

( B → 003// 003)
Where it goes

I really don't know where it all goes. I'm on my 45th live stream since writing this, and I've already seen some unexpected growth and changes from more people following + watching live. There's been more convos/dialog live vs me working alone for VOD content (as was the case early on).. its very interesting. I'm thankful for everyone who sticks around, and I'm excited to see there's regular growth in the audience.

That being said, if you'd like to help inform/guide where it goes and when, below is a series of questions that would be super helpful in steering things.

/00-2
In an effort to improve and guide the live steams ahead, feedback is very much appreciated.
/00-3
If you enjoy the steam and would like to support further streams, please consider subscribing ± donating.
( B → 001 // 003)
How to Subscribe

Right now, I'm currently live-streaming on both Twitch and Youtube– and it might stay that way for a bit. While I started on streaming initially on YouTube because Twitch seemed more niche, I'm more inclined to make Twitch my home for streaming based on the community tools available there, and YouTube might become a home for more straight-forward technical videos... we'll see.

Just to be sure, why not subscribe to both channels. :)

There's also a discord channel I've created that will hopefully become a hub for communicating... it's a little quiet right now, but hopefully that'll change as I have more bandwidth to dedicate to it.

Indicentals
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Spontaneous moments captured from my life. Edited to prioritize emotion over information
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Sea
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Shots taken in and around the ocean, from around the world. A personal favorite.
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Terra
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Capturing the various forms of landscape from random explorations.
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Urban
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Misc captures from my few adventures exploring urban environments.
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Surf
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Misc captures from my few adventures exploring urban environments.
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