JW.S ⌁ Catalog

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Squad vibes, straight outta LA.

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A broader motions study for the important load-in sequence.

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Common low flying projectiles round these parts.

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Explorations in extending the brand to some additional touchpoints

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It looks perfect, but when there's only a handful of guys out at pipe, its for a reason (regular wash-throughs)

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Exploring an alternative naming idea, and exploring hierarchy of info and styles.

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A wall of water in a calm stream somewhere in Yosemite.

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The current design for the mellow playlist.. this caption might not age well, so I'll apologize for that now.

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An art concept for ways to display the air pods... that nobody asked for.

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A small sample of the live stream thumbnails that I created.

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A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.

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Likely the one image responsible for the LR_001 preset.

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An early exploration into masking, layering, and repetition of a simpler wordmark to conceptually tie to music.

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Looking at ways to tease out the new brand update, and inadvertently made the site's new pre-loader.

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Exploring different instagram series end frames.

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A crude proof of concept showing a potential scrolling concept through the lookbook.

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Its super common place now, but this was probably one of the bigger original ideas of the platform.

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Some album art I created for a NØ–ISØ weekly playlist back in the day.

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Came up with this in a day, but developed a system for hero product images to elevate social proof.

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An early exploration for case study layouts, defaulting to big type. Like clockwork.

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A mock-up for one of the what very well might be the new JW.S mark for 2023.. and beyond?

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A cover exploration for Hello World.

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Looking at ways to show available sizes while educating customers on ideal fit to reduce lift on the support team.

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I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.

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The last glimpse of a melting iceberg in very turbulent and wind blown waters.

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At the time, a somewhat novel concept to do in-line merchandising. Shit I'm old.

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Exploring a system of bit crushing and distortion filtering to bring the mark to life.

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The stuff dreams are made of.. nevermind why there's nobody out in one of the most popular stretches of waves in the world.

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A more long-form approach to handling the about page. I dug it, but Ari wanted something more concise and straight-forward.

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