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My work as an independent Creative Director + Designer
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Squad vibes, straight outta LA.
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MIke Siordia
T Witt
5600K
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A broader motions study for the important load-in sequence.
JW.S
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7750K
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Common low flying projectiles round these parts.
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Explorations in extending the brand to some additional touchpoints
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7750K
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Incidental
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It looks perfect, but when there's only a handful of guys out at pipe, its for a reason (regular wash-throughs)
Photo
Surf
Hawaii
Bright
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Iceland
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Exploring an alternative naming idea, and exploring hierarchy of info and styles.
Design
Dissonant
Branding
Art direction
Design Direction
5600K
Design
Tech
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Design
Typography
Process
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Design
Art direction
Concepting
Content Strategy
Lifestyle
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Photo
Cinematic
Terra
Mountains
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A wall of water in a calm stream somewhere in Yosemite.
Video
Water
texture
Color Grading
Cinematic
5600K
Video
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Featured
The Lab
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The current design for the mellow playlist.. this caption might not age well, so I'll apologize for that now.
Typography
Exploration
Music
Playlist
7750K
Design
Media / Ent.
64
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airpods-concept24
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Featured
The Lab
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An art concept for ways to display the air pods... that nobody asked for.
Concepting
Art
Compositing
B&W
Misc
64
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JWS_live-covers
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Featured
The Lab
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A small sample of the live stream thumbnails that I created.
Typography
Design
Brand Content
Branding
Live Streams
5600K
Design
64
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scab_Meat-market
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A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.
Design
Dissonant
Branding
Concepting
7750K
Design
Tech
127
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The Lab
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Likely the one image responsible for the LR_001 preset.
Terra
Black and white
Dramatic
texture
5600K
Photo
64
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SoundXYZ_WorkMark-concept4
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Featured
The Lab
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An early exploration into masking, layering, and repetition of a simpler wordmark to conceptually tie to music.
Design
Branding
Process
WIP
5600K
Design
Tech
Media / Ent.
0
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jws_logo-tease-23
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Featured
The Lab
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Looking at ways to tease out the new brand update, and inadvertently made the site's new pre-loader.
Motion
Concepting
Design
Art direction
Design Direction
5600K
Motion
64
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JWS_Insta_End-Frame
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Featured
The Lab
Product →
Goods
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Exploring different instagram series end frames.
Design
Web Dev
Cinematic
Typography
Black and white
B&W
Design
127
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Featured
The Lab
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Design
Editorial
Design Direction
Graphic Design
5600K
Design
64
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JWS_iceland-clip-1
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.mp4
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Featured
The Lab
Product →
Goods
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Iceland
Cold
Cinematic
Color Grading
Davinci Resolve
1000K
Video
0
false
[
FILA_lookbook-Proof-of-concept
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.mp3
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.mp4
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Featured
The Lab
Product →
Goods
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A crude proof of concept showing a potential scrolling concept through the lookbook.
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
Lifestyle
Lifestyle
192
false
[
Nixon_04_Collections-PCP-Hover1
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Featured
The Lab
Product →
Goods
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Its super common place now, but this was probably one of the bigger original ideas of the platform.
Design
Interactive
E-comm
5600K
Design
Product
255
false
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No-Iso_Album-Cover_Release13
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Featured
The Lab
Product →
Goods
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Some album art I created for a NØ–ISØ weekly playlist back in the day.
Compositing
Album Art
Design
Concepting
Passion Project
3250K
Misc
Media / Ent.
192
false
[
Kohler_RFP_PDP
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Featured
The Lab
Product →
Goods
Project →
Came up with this in a day, but developed a system for hero product images to elevate social proof.
Design
Interactive
Art direction
Content Strategy
5600K
Design
192
false
[
Ari_grid-concept
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Featured
The Lab
Product →
Goods
Project →
Design
Art direction
Interactive
Dark
Process
5600K
Design
0
false
[
JWS_Case-study1
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Featured
The Lab
Product →
Goods
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An early exploration for case study layouts, defaulting to big type. Like clockwork.
Design
Web Dev
Cinematic
5600K
Design
127
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JON00746
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Featured
The Lab
Product →
Goods
Project →
Photo
Surf
Tcrit
South Bay
Los Angeles
7750K
Photo
192
false
[
JWS_2023_Store-Mock
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.JPG
.JPG
.mp3
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.mp4
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Featured
The Lab
Product →
Goods
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A mock-up for one of the what very well might be the new JW.S mark for 2023.. and beyond?
Branding
Mock-ups
Photoshop
Brand Strategy
5600K
Design
127
true
[
Hello-world_cover2
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.mp3
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Featured
The Lab
Product →
Goods
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A cover exploration for Hello World.
Editorial
Design
Graphic Design
5600K
Design
255
false
[
Fila_Lookbook-Module-03
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Featured
The Lab
Product →
Goods
Project →
Design Direction
Design
Content Strategy
Interactive
E-comm
5600K
Design
Lifestyle
192
false
[
Nixon_PDP_Fit-Guide
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.mp3
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.mp4
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Featured
The Lab
Product →
Goods
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Looking at ways to show available sizes while educating customers on ideal fit to reduce lift on the support team.
Design
Interactive
E-comm
5600K
Design
Lifestyle
255
false
[
Ari_Book-Concept
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Featured
The Lab
Product →
Goods
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I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.
Design
Art direction
Typography
Editorial
1000K
Design
Tech
127
false
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JON06638
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Featured
The Lab
Product →
Goods
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The last glimpse of a melting iceberg in very turbulent and wind blown waters.
Cold
Photo
Sea
Incidental
texture
3250K
Photo
64
false
[
Nixon_05_GiftGuide2
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.mp3
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.mp4
]
Featured
The Lab
Product →
Goods
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At the time, a somewhat novel concept to do in-line merchandising. Shit I'm old.
Design
Interactive
E-comm
5600K
Design
Product
255
false
[
SoundXYZ_Wordmark-filtering3
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
The Lab
Product →
Goods
Project →
Exploring a system of bit crushing and distortion filtering to bring the mark to life.
Design
Branding
Process
Graphic Design
5600K
Design
Tech
Media / Ent.
192
false
[
JON08553
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.mp4
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Featured
The Lab
Product →
Goods
Project →
The stuff dreams are made of.. nevermind why there's nobody out in one of the most popular stretches of waves in the world.
Photo
Surf
Sea
Hawaii
Tropical
5600K
Photo
127
false
[
Ari_about-exploration
.GIF
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.JPG
.mp3
.mp4
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.mp4
]
Featured
The Lab
Product →
Goods
Project →
A more long-form approach to handling the about page. I dug it, but Ari wanted something more concise and straight-forward.
Design
Art direction
Interactive
Editorial
Design Direction
5600K
Design
0
false
[
Red-Bull_App-RFP-feed
.GIF
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.JPG
.mp3
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.mp4
]
Featured
The Lab
Product →
Goods
Project →
Design
Interactive
Action Sports
Product Design
5600K
Design
0
false
[
Scab_Style-frame-11
.GIF
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.JPG
.mp3
.mp4
.JPG
.mp4
]
Featured
The Lab
Product →
Goods
Project →
A highly textured style frame leaning into the tracing paper vibes, etc.
Design
Dissonant
Branding
7750K
Design
127
false
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