Playing off the old english type treatment for the film title, I wanted something that juxtaposed it with a more tonal palette. Shifting to a vertical orientation felt like it accentuated Evinetta’s slender form… in spite of how much it expands with all panels open.
The anamorphic aspect ratio is rather unique and hard to ignore... so are the geometry and aesthetically pleasing lines / proportions of the Evinetta. My attempt at pulling them together into a poster looks kinda like this.
Inspired by some of the dawn shots in the film, JWSxALT002 uses color and crop to accentuate Evinetta’s form and wild lines. Creating a minimal, Swiss-style poster (with a grotesque font created around the same time as the original Berlinetta’s release) seemed rather appropriate as well.
Inspired by the technical nature of the build and the industrial setting to many parts of the film, this is meant to highlight the technical aspects of the build– the Tesla EV powertrain, Porsche RSR bits and the 512-S body.
With tons of organic camera movements and framing in the film, I felt the techniques subtly emphasize the moment/speed of Evinetta. In an effort to capture that in a poster ± turn it up to 11, JWSxALT003 is my attempt to further accentuate the fast/angular lines of the built.
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