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Art Direction UX Design Content Strategy
Very quick art direction and content strategy explorations done for a pitch to re-design Kohler's site.
This was a pitch that I worked on for a site re-design and re-architecture of Kohler's e-comm site. While I wanted to retain Kohler's minimal design, the content and organization of their products is rather complex– there's a huge variety in product, and there's a alot of technical information for each product. While not solving every possible use-case as a pitch design, the resulting work on the homepage, PCP and PDP page made an effort to make their product approachable while allowing for deeper dives into the details of each product. I also looked at ways to subtly evolve their art direction to be more elevated while not alien to the existing brand.
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