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Heath
(JW.S) Case Study
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H=EATH
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H=EATH
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Initial explorations into possible art directions and content strategies for a Heath site redesign.
(Description)
Heath was looking to revamp their site while potentially taking a look at evolving their brand (more of a side initiative baked into the exploration). Heath's brand is rather classic and has been evolved meticulously over their long history, so while we looked to push them to evolve a bit more, they ended up staying closer to home. For this project, I quickly helped explore some loose/initial art directions while the BASIC team carried out the full site redesign.
(RESPONSIBILITIES)
Art Direction
Content Strategy
(engagement)
Exploration
(contexT)
@BASIC
(completed)
May 2017
(URL)
heathceramics.com
(Output)
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