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(JW.S) Case Study
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Initial explorations into possible art directions and content strategies for a Heath site redesign.
Heath was looking to revamp their site while potentially taking a look at evolving their brand (more of a side initiative baked into the exploration). Heath's brand is rather classic and has been evolved meticulously over their long history, so while we looked to push them to evolve a bit more, they ended up staying closer to home. For this project, I quickly helped explore some loose/initial art directions while the BASIC team carried out the full site redesign.
Art Direction
Content Strategy
May 2017
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