Conceptualizing ways to re-create Harrods elevated in-store experience online.
For this pitch, I helped work through various art directions, content strategies and motion prototypes to re-design Harrods online store. A big selling point for Harrods as a brick and mortar retailer is their very personal and astute personal shopping assistants– something we know we couldn't re-create exactly online. In an effort to retain the spirits of those assistants, we leaned in on brand story telling and contextualizing products for relevant events (for typical Harrods shoppers). We wanted to very prominently feature curated collections, and allow shoppers to dive deeper to understand the stories and brands for behind each collection. For brands, we also wanted to create an elevated shopping platform that was more experiential– giving Harrods an edge over other online retailers bland experiences. Oh, and of course we'd want to have intelligent recommendations via a persistent assistant to meet customers where they are in the purchase path (like the little green men in their stores).