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2019®

Jonway Studio LLC

All         designs                protected          as                          copyrighted          material.
Not                          to                      be                      recreated           or                   reposted.

Billabong
00 —
15
/bIl-eh-bong/
BILLABONG
(RESPONSIBILITIES)

Art Direction
UX Design
Content Strategy
Motion Design

(engagement)
Site Re-design
(Context)
@BASIC
(Completed)
Dec 2015
(uRL)
billabong.com
(001)
(Intro)

Helping define content strategy and key visuals/UX for key pages of an e-comm redesign

(Description)

My involvement on the Billabong redesign was all over the map really. I initially worked through some homepage concepts utilizing some of their previously existing branding, and looking at it through the lens of a tool-kit that simply evolved their brand. In conjunction with that, I helped think through content strategy from a high-level and how they could best merchandise and story-tell with their existing product catalog. As another random engagement, I came in mid-stream and helped refine/evolve the final design language through key pages like the PCP and PDP– again thinking through different UX/content solves.

(Output)
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