Helping define content strategy and key visuals/UX for key pages of an e-comm redesign
My involvement on the Billabong redesign was all over the map really. I initially worked through some homepage concepts utilizing some of their previously existing branding, and looking at it through the lens of a tool-kit that simply evolved their brand. In conjunction with that, I helped think through content strategy from a high-level and how they could best merchandise and story-tell with their existing product catalog. As another random engagement, I came in mid-stream and helped refine/evolve the final design language through key pages like the PCP and PDP– again thinking through different UX/content solves.