All designs protected as copyrighted material. Not to be recreated or reposted.
Art Direction Content Strategy UX/UIDesign
Various art directions for evolving the brand's online presence, while considering how to leverage their cultural relevance.
I was largely involved in the concepting phase of this project, and helped set global styles, content strategies, and interaction models while the team at BASIC carried the site through production. Beats, an Apple company, is just as protective about showing work publicly as Apple itself is, so it's likely not a surprise I have to lock this work as well. If you'd like to see more of this work, please reach out to via the contact page to request access to locked case studies.
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