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2019®

Jonway Studio LLC

All         designs                protected          as                          copyrighted          material.
Not                          to                      be                      recreated           or                   reposted.

Basic
00 —
3
/bAY-sik/
BASIC
(RESPONSIBILITIES)

Art Direction
Content Strategy
Exploration
Concepting

(engagement)
AD Explorations
(Context)
@BASIC
(Completed)
Jan 2014 — Mar 2019
(uRL)
basicagency.com
(001)
(Intro)

A broad collection of internal projects that I worked on for BASIC in my time there.

(Description)

There's a bit of everything, and a lot not here (due to current CMS limitations). I would just take it all in as art direction explorations (even though there's a good bit of content strategy baked into it all). These were primarily for internal initiatives/explorations– some of which materialize, but most of which didn't. Due to the internal nature of these project, I would tend to push things too far knowing we there would be a nbett

(Output)
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