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AL=O
AL=O
(JW.S → 00-1 → 00-
8
a)
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Exploring art direction evolutions,
but primarily focused on content
strategy, and a refined purchase path.
(RESPONSIBILITIES)

Art Direction
Content Strategy

(engagement)
Exploration
(contexT)
@BASIC
(completed)
May 2017
(URL)
aloyoga.com
(Description)
I helped to re-imagine Alo's e-comm platform to address several pre-existing pain-points while looking for opportunities to evolve the brand. While we initially made efforts to evolve the brand, the scope of the project shifted to focus more on the site IA, content strategy, and implementing best practices. After that shift, I helped drive some of the top-level content strategy, and ultimately rolled off the project as it entered the design phase.
BEcause of CMS limitations, I have to house all locked case studies together (elsewhere). Use the link below to access, or request access.
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Clinets (Design)