JW.S ⌁ Index

A collection of my creative work through the lens of strategic collaborations.

00-1.1

Projects

Showing my work as individual items with the intent of breaking the artificial barriers between my disparate work (It's searchable).

00-1.1.2

Branding

Crafting new brand identities (through extensive research and exploration), and evolving old ones thats no longer align with their objectives.

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00-1.1.2.

Swang

Coming SOon

Defining the brand for swang, a brand reframing golf for a community for those who were never invited — but always belonged.

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00-1.1.2.

Netflix Sports

Coming SOon

Developing the brand foundation for Netflix Sports.

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00-1.1.2.

Simulon

Coming SOon

Re-imaging a brand that's reimagining the 3D workflow in an unprecedented way.

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00-1.1.2.

Theorycraft

Coming SOon

Leading the design for an RFP response to brand Theorycraft's upcoming release, Supervive.

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RTFKT

Coming SOon

I'm not yet able to discuss the scope of this project.

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Hatom

Coming SOon

Developing various brand directions as a preamble to a new web platform.

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00-1.1.2.

Google (23)

Coming SOon

Developing the design direction for a future-vision project that had an emphasis on data organization and visualization.

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00-1.1.2.

Scab Shop

Coming SOon

Helping CTHDRL to brand a tattoo NFT project: Scab Shop.

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00-1.1.2.

Ledger MP

Coming SOon

Developing a branding concept for launching Ledgers new NFT marketplace.

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Sound.XYZ

Coming SOon

Developing a dynamic brand to help launch an innovative web3 music platform.

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JW.S

Coming SOon

Using my own brand as an opportunity to highlight JW.S abilities as an end-to-end brand partner.

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Apple

Developing art directions, and over-seeing production on sites to introduce new products/ services on dot com.

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Arcteryx

Re-introducing a newer product category with more impact, and flagship products.

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Aristide

Working with Mr. Aristide Benoist to design his '21 Folio site.

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Basic

A broad collection of internal projects that I worked on for BASIC as an employee

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Fila

Evolving the Fila brand while consolidating their fragmented global image via a flexible toolkit.

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GStore

Working as an embedded Design Director, I oversaw a team which was helping reinvent Google's global eComm experience.

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Singer

Reusing a scrapped passion project for something productive (a 100% unofficial concept site).

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00-1.1.2.

A▊▊▊t

Coming SOon

A personal brand, specializing in a wide variety of products as a means to empower creatives.

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DANC

Coming SOon

A joint venture with long-time friend and shaper Dan Cobley to evolve and grow his business.

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ISOKO

Coming SOon

Expanding the brand's AD through interactive design + dev to launch a new lifestyle brand, ISOKO. More soon info soon.

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Tavarua

Coming SOon

A partnership in its infancy. Helping bring a small heart shaped island to the world.

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Ramp

Working with Ramp to backfill various interactive design needs.

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Netflix [ECXD]

Working with the Emerging Creative team to develop forward-thinking business solutions.

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Harrods

Conceptualizing ways to re-create Harrods elevated in-store experience online.

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Murad

Some very quick n dirty art direction explorations for a Murad site design– focused on PDP.

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Quick art directions concepts and content strategy for a pitch to re-design Under Armours global e-comm site.

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Union Bank

Reinventing mobile banking in a few (long) days.

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Alo

Art direction explorations + refining the purchase path as part of a site-wide redesign.

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Volcom

Reviving the brand’s gritty roots.

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Kohler

Very quick art direction and content strategy explorations for a pitch to re-design Kohler's site.

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Heath

Initial explorations into possible art directions and content strategies for a Heath site redesign.

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Beats

Conceptual art directions, and strategic rethinks of Beats' online presence.

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Keen

Quick art direction direction for Keen's new site that exemplified the brands quirky personality and focus on exploration.

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Nixon

A bit dated now, but a comprehensive redesign owned end-to-end, that enabled global brand growth.

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Fox

Art direction for a micro-site campaign showing Fox's appreciation for their loyal customers.

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00-1.3

Items

A broad collection of my creative works, all with a purpose and plan.

00-1.3.1

DESIGN

Crafting new aesthetics, but somewhere shy of a re-brand. A blurry line to say the least.

00-1.4.1.1

Art Direction

Creating or evolving a brand's image or likeness, often spanning multiple skillsets.

00-1.4.1.3

Branding

More free-form and expressive type of layout design– applicable to both digital and print.

00-1.4.1.5

Editorial

Design that starts flirting with the idea of art... but still serves a purpose.

00-1.4.1.4

Graphic Design

Work thats primarily interactive in nature. Combinations of UI/UX/ art direction, content, etc.

00-1.4.1.2

Interactive

The many times that type is something of a focus in my works..

00-1.4.1.6

Tyopgraphy

My work as a wannabe photographer, capturing unscripted moments from various travels and explorations. All images available for licensing and prints.

00-1.3.2

Photo

Shots taken in and around the ocean, from around the world. A personal favorite.

00-1.3.2.1

SEA

The act of surfing as well as the subculture that surrounds it.

00-1.3.2.2

Surf

Things I stumped across without any sort of planning or expectation.

00-1.3.2.3

Incidents

Getting myself away from the sea, and exploring the non-coastal territories.

00-1.3.2.4

Terra

Fish out of water vibes. Shots from the view times I braved bigger cities than suburbs.

00-1.3.2.5

Urban

Instances where people are a primary, or near-primary, focus of photos. Vague, I agree.

00-1.3.2.6

People

Where explorations happens. Trying new things.. probably failing most of the time, but at least something interesting coming out of it.

00-1.4.5

THe lab

When I was looking for something else, I captured these moments instead. 90% of my shots technically fall under this category.

00-1.3.3

Motion

Animations done primarily for interactive prototypes, or proof of concepts.

001.3.3.1

Interfaces

Using some of the programmatic abilities of AE to be more expressive and utilize generative abilities.

001.3.3.2

Expressive

Transitioning my experience creating static images into more cinematic applications.

00-1.3.4

Cinematic

Putting my photographic experience with landscapes into motion.. just slightly.

Landscape

Opposite the broad views of the landscape, focusing in on various found textures that are more dynamic when moving.

Textural

Images of things in and around the surfing lifestyle.

Surf

An inter-connected system of meta data that organizes all the content across JW.S into thematic through-lines.

00-1.4.5

Music

Expanding my understanding of both my tools auditory fundamentals.Still a work in progress all these years laters

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00-1.4

Tags

Several creative goods and resources– the byproduct or a tools in service of uninhibited creative works.

GOODS

Spontaneous moments capture from my life, immortalized on sheets of paper. My original and likely most intuitive creative outlet.

002.1

Prints

When I was looking for something else, I captured these moments instead. 90% of my shots technically fall under this category

002.1.1

Incidentals

There's a million shots of these lifeguard towers, but this one just plays a part in a deceptively calm sunset scene.

INC.TUS.PS

Tuesday

After driving past this, I had a hard time believing I had seen it correctly. The composition and colors are things I probably couldn't have choreography better myself.

PR.LR.PS

Life Retro

Icelandic port cities are usually full of character, and oddly quiet from my experience.

IN.LU.PS

Layups

Poolside vibes in the Arizona desert. Definitely a favorite spot to roam and shoot.

TER.PV.PS

Poolside Vibes

I cant explain my affinity for abandoned buildings, but the southwest has a lot.. this one gas station might be my favorite though.

IN.FB.PS

Fall Back

In what was quite possibly the most spontaneously Hawaiian moment, I went down to shoot waves at sunset and a local decided to play the ukulele and cruise around.

INC.UV.P.S

Ukulele Vibes

Shots taken in and around the ocean, from around the world. A personal favorite for the infinite possibilities.

002.1.2

Sea

These double-ups out at Cloudbreak live rent-free in my head.

SEA.IMH.PS

In my Head

Sometimes, when the waves sucks and the battery is tickin away, my attention tends to wander upward.

SEA.DUN.PS

Dunnit

Managing to capture the Napoli coast while bouncing around on a small boat in a bunch of chop.

SE.WT.PS

Won't Trade

If there ever was a shot that unified many interests, this is probably it.

SE.LL.

Lights Low

Doing my best to get that 1/1000 a sec of calm on a very bumpy boat tour.

SEA.LL.PS

Last Lines

This shot becomes more wild when realize this is backwash.

SEA.PS.PS

Potato Salad

Being from LA, having off-shore conditions around sunset is a major rarity, so I wasn't going to miss my chance when living in hawaii.

SRF.COI.PS

Come on In

Some times I have a great time staring at the sun. Id say it doesnt hurt when its calm and glassy, but it hurts twice as bad.

PH.SS.PS

Sun Spot

Shot on a rather ominous looking day in a place that might be the most picturesque I've been. I can't resist the temptation of making a dark, emotive image.

SE.CRH.PS

CrasH

This was always an image I wanted to capture since starting water photography, but low-light focus can be illusive.

SE.PAL.PS

Palace

Amidst all the chaos on the north shore, there's random moments of calm in between it all.

PR.SD.PS

Stand + Delivered

Capturing the various forms of landscapes from random explorations

002.1.3

Terra

Same sought-after view, different material.

PR.DP.PS

Desert Pit

Roaming around Dead Horse Point at dawn trying to find an 'epic' view, but a dead tree did just fine.

TR.WO.PS

Waiting Outside

A wandering river through the Icelandic highlands. The colors, and textures of this place are definitely surreal.

TER.PTB.PS

Place to Be

"We don't make mistakes, just happy little accidents."

PR.SF.PS

Strawberry Fields

Some poolside vibes at Yellowstone– the colors and textures are crazy.

TER.LWB.PS

Look Who's Burnin

Textures of the deserts might be some of my favorite things to shoot... ever.

TER.NS.PS

Nonstop

If it's not obvious yet, I have an affinity for dunes and the desert. Also experiencing a sandstorm was a rather memorable moment.

PH.DP.PL

Desert Power

An unexpected capture with one of the most impressive waterfalls I've ever seen just out of frame.

TER.HF.PS

Hustled Flow

My first sunrise at Mt. Witney, ended up being the best Ive had after several trips back there.

TR.MTW.PS

First Light

A study of color and form, found somewhere very random in Utah.

TER.PT.PS

Pyramid Theme

Things in and around the surfing lifestyle and subcultures.

002.1.4

Surf

A historic place and an icon surf spot... it's hard not to throw it back.

SRF.NGL.PS

No Gold Teeth

I'm not sure what sort of dream these guys are chasing... seems like more of a nightmare to me... but it looks pretty cool.

TER.PTB.PS

Dreamchaser

Does it matter that this day was rather unruly and there's a reason it's empty? I feel like I spent half of middle school drawing waves like this in my notebooks.

PH.SRF.DL.PS

Dreams Left

I have a lot of shots of Tyler on the nose, but this is the clear favorite. Sharp focus, sunny, clean, arch with a bonus hand drag. Plenty of shots without one of those.

PH.SRF.HO.P.S

Hung Out

The aloha spirit is alive in well, broh– here's some proof

SRF.BE.P.L

Burnt Edge

Shot from lurking in the bushes in Eukai beach park. The lack of people out in the water should be a giveaway that this captured an anomaly on the day.

SRF.FR.PS

Front Row

The last shot from an evening swim out at Pipe. I had written the session off, but thanks to the rip I got to hang out a little longer.

SRF.YGI.PS

You Got It

A personal favorite from a favorite sunset swim session. 3/4 the joy of surfing is between waves and experiencing moments such as this.

SRF.HS.PS

Homesick

Misc captures from my few adventures exploring urban environments. A category that's thinner than I wish it was.

002.1.5

Urban

Downtown disney center, and covershot for the 'Dawn Wall' series.

URB.DW.PS

Dawn Wall

The vibrant designs and busy atmosphere always attracts me to Chinatown.

INC.CT.PS

China Town

I'll own it, this is 100% an accident from not paying attention to camera settings.

UR.FL.PS

Flashing Lights

New York city is certainly a vibe, and this does a pretty great job takin it all in.,

URB.NYS.PS

NY SOM

New York definitely has a color palette, and I'm a fan. The scale of it all some times is hard to grasp though.

UR.FOD.P.S

Field of Dreams

Posters of various types, that embody various themes, or sever merely as design explorations to try something new.

002.2

Posters

A series of posters made to promote the release of the short film Evinetta.

002.2.1

Evinetta

A collection of posters without any thematic through-line. Just free-form creative output.

002.2.1

One-Offs

Tools and assets to help increase or augment your productivity.

002.3

Resources

Fonts, typefaces– whatever you want to call them. Making my novice explorations available for use.

Fonts

Well, I finally did it... presets. Starting slow and going to gauge interest on how many to develop.

Presets

Different digital products. Currently as means to share my creative work on various platforms.

Various wallpaper packs created from my original photography work.

Wallpapers

Various app-specific Streamdeck packs with macros displayed via clear folder structures and custom iconography.

Streamdeck

Fonts typefaces-whatever you want to call them. Making my novice explorations available for use.

00-4.2.1

Fonts

My personal, humanistic, sans-serif brand font, now available for public usage. Licensed for all personal and commercial projects (web + print).

A byproduct of the DANC collaboration– taking 4 letters into a basic latin set of a display font.

A divergent stream of my creative work... hopefully chronicling some sort of meaningful change/progression.

00-3

DELTA

00-3.1

Featured

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Joining CTHDRL. Shuttering freelance. Something new soon

After 6 years solo-freelancing, I'm joining up with the boys at CTHDRL as a CD to cook on some exciting new stuff.

For better or worse, my new site is live in what is hopefully it's most beta form.

JW.S (2023) Beta 1.0

Introducing The Night Calls Playlist

Introducing Night Calls, another original JW.S playlist. I'm gonna show you where it's dark, but have no fear.

Fixing a broken brand (mine)

My brands been broken... time to give it the love it deserves.

JWS × Memento Collaboration

Announcing the release of the inaugural release of a collaboration between JW.S and Memento Apparel with 3 unique designs.

00-3.2

Latest

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Netflix Sports Case Study Now Live

The case study of my work with Study Hall in developing the Netflix Sports branding has finally gone live.

Joining CTHDRL. Shuttering freelance. Something new soon

After 6 years solo-freelancing, I'm joining up with the boys at CTHDRL as a CD to cook on some exciting new stuff.

For better or worse, my new site is live in what is hopefully it's most beta form.

JW.S (2023) Beta 1.0

Introducing The Night Calls Playlist

Introducing Night Calls, another original JW.S playlist. I'm gonna show you where it's dark, but have no fear.

Now available, Dualitas 001A: The first solo poster release to-date.. and hopefully the first of many.

Dualitas 001A

Working through additional developments for JW.Sans 24. Better. More. More better.

JW.Sans 24 Underway

Just enough time for a photo

Been living underwater for a bit just trying to survive, and finally have had enough time to do a thing like... photos. More of that soon... I hope.

I'm still going on my own brand... really covering off on all aspects before making any additional fixes/updates here :) Stay tuned.

JW.S Brand Update

Do I need more badge designs? Always. The answer is always always.

Story time Badges

Fixing a broken brand (mine)

My brands been broken... time to give it the love it deserves.

A place to release final work– nothing WIP about it.

Output

Works in progress, experiments.. anything not final. But is anything ever final?

The Lab

Various stuff resurfacing from the archives. Concepts, WIPs, or stuff not otherwise shown.

New JW.S releases + personal updates.. whatever they might be.

JW.S

A repository for random thoughts, insights, things of the like.

Thoughts

Stuff that has no explanation, rhyme or reason that I can think of.

Random

The intro-level points about what J\V.S is all about. Availability, resume, backstory, etc.

00-4

Info

The traditional look at my creative career.

A high-level look at my work across all mediums, verticals and skillsets.

00-4.2

Resume/CV

The more traditional format of my past/credentials/etc.

If you want to keep up to date with J\V.S happenings– product launches, discounts, etc.

00-1.2

Newsletter

If you need some help or trying to find some information on JW.S, this is that you're looking for.

00-3.4

Policies

Learn about the JW.S privacy policy for users browing this site.

00-5.1

General terms and conditions

00-5.3

Terms & Conditions

Our policy and approaches to accessibility to ensure equal access to all.

00-5.3

Accessibility

Answer to all your shipping and return questions.

00-5.5

Shipping & Returns

If you have an idea for a product or a product to collaborate on.

00-5.2

Feedback/Requests

Still a WIP, but a gallery of, customers and their products

00-5.4

Installation Gallery

How to get in touch and/or find me on the various social networks Im active on.

00-3.4

Contact

If you want to get in touch for any reason, this is probably the best way.

Where I'll drop some photos, WIP type stuff via stories.. still feeling out what this should be.

Insta

Random thoughts, more frequent updates, all that jazz.

Twitter

Future home of stream clips, process tips, etc.

YouTube

Home to live streaming work sessions.

Twitch

Where I'll post a lot of WIP, and completed design work of various types.

Dribbble

Where I collect most of my inspiration for various projects. A couple public boards, lots private for now.

I'm still not sure what purpose this serves, but I'm on here, with tons of random connections I've never connected with.

I've been pretty quiet here to this point, but I hope to make a big push by adding more content here soon.

Behance

An indicator if I'm working... or not working?

WNW